Young Consumers

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Young Consumers

Subject	Young Consumers
Date	Thursday 15th March
Time	At your convenience – less than 2 hours in total
Duration	2 weeks
Location	Online
Incentive	£80 Amazon/Love2Shop vouchers

The purpose of this study is to explore the range of drivers shaping the attitudes and behaviours around meat and dairy amongst younger consumers – males and females – aged between 16 and 34 years.

As part of this study, you will be asked you to complete a two week diary starting Wednesday 7th March using a smartphone app. Across those two weeks, the tasks that you will be given, shouldn’t take more than a total of 2 hours.

You will be asked to record your relationship with meat/dairy products and it would also be good if you can record any meat/dairy products that you yourself shop for and consume over the two weeks.

Across the project there are groups of different ethnicities. For this section we are looking for people from the Indian sub-continent/British Asian and Pakistani/Bangladeshi/Sri-Lankan respondents.

Please do not apply for this research if you, any close friends or family work or used to work in any of these industries: Advertising, Marketing, Market Research, Journalism, Press, PR or …

If you’re interested in taking part in this project, please enter your details below, then click on the “Register For This Project” button at the bottom of this form.

You will only be contacted if the answers you’ve provided meet the criteria for this project and we have spaces left on the group if you do not receive a response then you are not required to participate on this occasion.

Name

Email address

Age

Date of Birth

Gender

Ethnicity

Occupation

Address

Contact Number

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When did you last take part in a market research group discussion/depth interview?

In the past 6 monthsMore than 6 months agoNever

How many group discussions have you ever attended?

1 - 34 - 6More than 6None

What subjects have you been interviewed on before?

Do you or any of your friends/relatives, work or have ever worked in any of the following trades/professions or for any companies mentioned here?

Market ResearchMarketingJournalismAdvertisingPublic RelationsHealth specialist e.g. NutritionistSports professionalFood marketFood production, distribution, sale, marketingMeat, fish or dairy industryNone of these

Marital status?

Married/CohabSingleLiving with parents

Working status?

Full timePart timeNon-workingFull time student/in education

Presence of children?

No children (pre-family)Children under 11 living at home (Young family)Children over 11 living at home (Older family)Children left home or 18+ non-dependent (Empty nester)

Who in your household/house-share is the decision maker and goes out to do the grocery shopping?

I am the primary decision makerI participate equally in the decision with someone elseI provide input, but I am not the primary decision makerI am not involved in the purchasing of groceries for my household/house-share

Do you purchase and consume any of the following food products?
Choose all that apply

BeefPorkLambDairy (milk, yoghurt, butter and cheeseFishChickenNone of the above

Would you consider yourself to be any of the following?

VegetarianVeganPescetarianNone of the above

As a non-Vegan, do you ever purchase and consume any products from Vegan categories (alternative milk, plant protein meat, other dairy alternatives etc.)?

YesNo

How often do you personally purchase and consume the following food products?

Beef