Yogurt Users

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsProduction, Manufacture or sale of dairy productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and I have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Thinking now about your household food shopping, can you tell me which of the following applies to you?

I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping but I have a sayin what he/she buysMy partner does the household food shopping and I don’t havea say in what he/she buys

Which of the following supermarkets do you go to most often, to do your main, weekly grocery shop?

TescoAsdaMorrisonsSainsburysCo-opWaitroseOther

And which of the following do you buy and eat regularly?
Choose all that apply

BreadBreakfast cerealsFresh fruitYogurtsFruit juice

Does anyone else in your household eat yogurts as well?

No, I am the only person in my household who eats yogurtsYes, someone else in my household eats yogurts as well

Now thinking about the brands of yogurt you regularly buy and eat, which of the following you;
a) buy and eat regularly
b) Have bought in the past and would buy again in the future
c) Have never bought, but are open to buying in the future
d) Would never buy

a) buy and eat regularly (choose all that apply)

MüllerActivia Intensely CreamyOykosThe CollectivePerle De LaitStapletonAlproLoseleyDuchy Originals OrganicTim’s DairyShops own luxury brands (eg Tesco Finest, Sainsbury’s taste the difference etc)OykosTotalYeo ValleyLiberteRachel’sShops own yogurt brandsOther

b) Have bought in the past and would buy again in the future (choose all that apply)

MüllerActivia Intensely CreamyOykosThe CollectivePerle De LaitStapletonAlproLoseleyDuchy Originals OrganicTim’s DairyShops own luxury brands (eg Tesco Finest, Sainsbury’s taste the difference etc)OykosTotalYeo ValleyLiberteRachel’sShops own yogurt brandsOther

c) Have never bought, but are open to buying in the future (choose all that apply)

MüllerActivia Intensely CreamyOykosThe CollectivePerle De LaitStapletonAlproLoseleyDuchy Originals OrganicTim’s DairyShops own luxury brands (eg Tesco Finest, Sainsbury’s taste the difference etc)OykosTotalYeo ValleyLiberteRachel’sShops own yogurt brandsOther

d) Would NEVER buy (choose all that apply)

MüllerActivia Intensely CreamyOykosThe CollectivePerle De LaitStapletonAlproLoseleyDuchy Originals OrganicTim’s DairyShops own luxury brands (eg Tesco Finest, Sainsbury’s taste the difference etc)OykosTotalYeo ValleyLiberteRachel’sShops own yogurt brandsOther

IF you have bought Muller yogurts in the past but not recently, can you say how long ago you last bought a Muller product?

Within the past year1-2 years agoOver 2 years ago

Thinking now about why you don't buy Muller yogurt or are a lapsed Muller yogurt buyer, which of the following applies to you? (choose all that apply)

When I am buying yogurts Muller is not one of the brands I considerMuller is not a brand that is on my radarMuller is not high on the list of brands I would considerWhilst I don't currently buy Muller products I don't completely reject the brand and would consider buying Muller products in the futureI would never buy and Muller products

Please state if you or anyone in your household…
(choose all that apply)

Has any food allergies/intolerances e.g. dairy that affectsyour choice of foodIs following a vegan dietFollows a restricted diet due to health reasonsNone of the above apply to me or my household

And can you confirm that you personally eat dairy?
Yes, I eat dairyNo, I don't eat dairy

In which time slot would you like to be interviewed?
12.45pm-1.45pm1.45pm-2.45pm2.45pm-3.45pm

Alternative time if first choice is not available?
12.45pm-1.45pm1.45pm-2.45pm2.45pm-3.45pm