Women’s Fiction

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When did you last take part in a market research group discussion or depth interview?

In the last 6 monthsMore than 6 months agoNever

What subjects were discussed?

Do you or any of your family, work or have you ever worked in any of the following occupations or industries?

ADVERTISING MARKETINGMARKET RESEARCHJOURNALISMPUBLIC RELATIONSPUBLISHINGBOOKSHOP OR ONLINE BOOK RETAILERNONE OF THESE

Which of the following best describes your family make-up?

I am single and have no childrenI am in a long term relationship but we do not live together or have childrenI am in a long term relationship / married and cohabit with my partner but we have no childrenI am married and live with my husband and we have children under the age of 10 at home living with usI am married and live with my husband and we have children over the age of 10 living with usI am married and live with my husband, we have children but they are adults and no longer live with usI am retired/ part of a retired couple

Which of the following types of fiction books do you like to read?
Choose all that apply

Crime and thrillersRomantic fictionFamily and relationship fictionWomen’s fictionMystery and intrigue fictionHistorical fictionTravel fictionScience fictionFiction about other cultures and countriesComedyAdventure and action based fictionHorrorPoliticalMilitary

How often do you purchase new fiction (not second hand) – either in paper or e-book format?

At least once a monthOnce every few monthsOnce every six monthsLess than once every six months

Which of the following formats do you use for reading?
Choose all that apply

PaperbackHardbackAudioE book for the Kindle or iPad

How often do you read fiction books?

Every dayA few times a weekOnce a weekOnce every few weeksOnce a monthLess than once a month

Which of the following authors...
a) have you heard of?
b) have you read in the last 3 months?
c) have you read previously but do not intend to read again in the future?
d) would you class as amongst your favourites?

Heard of?

Jessie BurtonKate AtkinsonSarah WaltersDaphne du MaurierKate MortonSebastian FaulksIan McEwan (Atonement)Rose TremainDiane SetterfieldMaggie O'FarrellHilary MantelTracy ChevalierWilliam BoydPenelope LivelyAnthony Doerr (All the Light We Cannot See)Khaled Hosseini (The Kite Runner)Dinah JeffriesRachel HoareSanta MontefioreLucinda RileyKatharine WebbNikola ScottKate RiordanLaura MadeleineBeth UnderdownMargaret PembertonVictoria HislopPenny VincenziJojo MoyesNick HornbyDavid NichollsMarkus Zusak (The Book Thief)M L Stedman (The Light Between Oceans)Gail Honeyman (Eleanor Oliphant is Completely Fine)

Read in the last 3 months?

Jessie BurtonKate AtkinsonSarah WaltersDaphne du MaurierKate MortonSebastian FaulksIan McEwan (Atonement)Rose TremainDiane SetterfieldMaggie O'FarrellHilary MantelTracy ChevalierWilliam BoydPenelope LivelyAnthony Doerr (All the Light We Cannot See)Khaled Hosseini (The Kite Runner)Dinah JeffriesRachel HoareSanta MontefioreLucinda RileyKatharine WebbNikola ScottKate RiordanLaura MadeleineBeth UnderdownMargaret PembertonVictoria HislopPenny VincenziJojo MoyesNick HornbyDavid NichollsMarkus Zusak (The Book Thief)M L Stedman (The Light Between Oceans)Gail Honeyman (Eleanor Oliphant is Completely Fine)

Read previously but DO NOT intend to read again in the future?

Jessie BurtonKate AtkinsonSarah WaltersDaphne du MaurierKate MortonSebastian FaulksIan McEwan (Atonement)Rose TremainDiane SetterfieldMaggie O'FarrellHilary MantelTracy ChevalierWilliam BoydPenelope LivelyAnthony Doerr (All the Light We Cannot See)Khaled Hosseini (The Kite Runner)Dinah JeffriesRachel HoareSanta MontefioreLucinda RileyKatharine WebbNikola ScottKate RiordanLaura MadeleineBeth UnderdownMargaret PembertonVictoria HislopPenny VincenziJojo MoyesNick HornbyDavid NichollsMarkus Zusak (The Book Thief)M L Stedman (The Light Between Oceans)Gail Honeyman (Eleanor Oliphant is Completely Fine)

Would you class as amongst your favourites?

Jessie BurtonKate AtkinsonSarah WaltersDaphne du MaurierKate MortonSebastian FaulksIan McEwan (Atonement)Rose TremainDiane SetterfieldMaggie O'FarrellHilary MantelTracy ChevalierWilliam BoydPenelope LivelyAnthony Doerr (All the Light We Cannot See)Khaled Hosseini (The Kite Runner)Dinah JeffriesRachel HoareSanta MontefioreLucinda RileyKatharine WebbNikola ScottKate RiordanLaura MadeleineBeth UnderdownMargaret PembertonVictoria HislopPenny VincenziJojo MoyesNick HornbyDavid NichollsMarkus Zusak (The Book Thief)M L Stedman (The Light Between Oceans)Gail Honeyman (Eleanor Oliphant is Completely Fine)

How many Kate Morton novels have you read?

NoneOnly 12-45 +

Have you read the Kate Morton novel The House at Riverton?

YesNo

Have you read any of the following Kate Morton novels?
Choose all that apply

The House at RivertonThe Lake HouseThe Forgotten GardenThe Secret KeeperThe Distant Hours

Why would you not read novels from the author you rejected above, the future?

Where do you purchase most of your books?

AmazonWaterstonesFoylesIndependent book storesSupermarketsWHSmith on a high streetWHSmith at a train stationCharity shopsOnline stores such as play.com, ibookstore, KindleOther (please specify)

How do you tend to discover new books/authors?
Choose all that apply

Prize nominations/winners - ie: Booker PrizeNational book clubs e.g. Richard & Judy, magazines (Glamour, Grazia etc), TV or radio book clubsBrowsing in storeSocial networking sites e.g. Facebook, TwitterEmail newslettersRecommendations from family, friends, work colleagues etc.Local reading groups/book clubGood Reads websiteAuthor’s own websites or Facebook pagesPublishers’ websitesLiterature Festival – ie: Cheltenham, EdinburghBlogs

Do you use Facebook and how often?

I use Facebook dailyI use Facebook every few daysI use Facebook once a weekI occasionally use Facebook (once or twice a month)I very rarely use FacebookI never use Facebook

Now for a different kind of question. If you could make 3 changes to your life tomorrow (without limitation), what would you change and why?

As part of the research session we will collect some film footage. This will include…

THE GROUP DISCUSSION MAY BE AUDIO and/or VIDEO RECORDED FOR LATER ANALYSIS

THE AUDIO & VIDEO RECORDINGS ARE THE PROPERTY OF THE RESEARCH COMPANY & CANNOT BE USED FOR ANY OTHER PURPOSE THAN MARKET RESEARCH WITHOUT THE RESPONDENTS’ PRIOR WRITTEN CONSENT

FILM CLIPS MAY BE SHARED WITH THE CLIENT TO HELP BRING TO LIFE THE KEY FINDINGS OF THE RESEARCH – THESE WILL BE ANONYMOUS AND NO DETAILS ABOUT YOUR IDENTITY ARE EVER SHARED WITH THE CLIENT. THESE CLIPS WILL NOT BE PERMITTED TO BE SHARED OUTSIDE THE CLIENT ORGANISATION

Do you give your consent to be filmed in this way and for anonymous film clips to be shared with the client to bring the key findings to life?

YesNo