Winter Eating MORRISON’S Holloway

PLEASE CLICK TO SELECT ETHNICITYBritishIrishEuropeanAny other white backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianIndianPakistaniBangladeshiChineseAny other Asian backgroundBlack or Black BritishCaribbeanAfricanAny other Black background

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingAnyone connected to supermarketsNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 to 12 monthsOver 12 monthsNever

Would you be willing to be re-contacted in the future for this project specifically?

YesNo

Are you currently;
Cohabiting/married/single without children (up to the age of 45yrs )Cohabiting/married/single with children under 10 years living at homeCohabiting/married/single with children aged between 11 – 18 living at homeCohabiting/married/single and children have left home (age 45-64yrs)Seniors and no children in household (aged 65+yrs)

What is your working status?

In full/part time educationWorking full timeWorking part-timeHome makerRetiredUnemployed

How many people live in your household (including yourself)?

Looking at these statements, which one best applies to you?

I am solely responsible for the food shopping in our householdI am jointly responsible for the food shopping in our householdSomeone else is solely responsible for the food shopping in our household

Have you or any close family or friends ever worked for Morrison's?
YesNo

When did you last visit the Holloway branch of Morrison's?

In the last weekIn the last two weeksIn the last monthIn the last 3 monthsLonger than 3 months

How often do you shop in the Holloway branch of Morrison's?

RarelyOccasionallyRegularly/often

Roughly how much of your grocery shopping budget do you spend in the Holloway branch of Morrison's?

Less than 5%5% to 14%15% to 49%More than 50%

Thinking about the food you buy and eat from Morrison's, which of the following do you buy regularly (on a weekly basis)?
Choose all that apply

Fresh meatFresh fishFresh bakery productsFresh cooked meats (cold and rotisserieFresh pies and pastryFresh produce (fruit and veg)Prepared vegetablesAdded value meat products (meal kits with added marinades, sauces, etc.)Added value veg products (added glazes, sauces, etc.)Bacon sausages and gammonDairy (milk, yoghurts)CheesePackaged cheeseFrozen meatFrozen fishFrozen pies and pastryFrozen fruit and vegetablesNone of these

MEAT
Which of the following do you buy and consume;
a) Regularly
ChickenTurkeyPorkBeefDuckLamb

b) Occasionally
ChickenTurkeyPorkBeefDuckLamb

c) On special occasions
ChickenTurkeyPorkBeefDuckLamb

d) Never
ChickenTurkeyPorkBeefDuckLamb

FISH
Which of the following do you buy and consume;
a) Regularly
CodSalmonMackerelSea bassHaddockTroutSeafoodOther (please specify)

b) Occasionally
CodSalmonMackerelSea bassHaddockTroutSeafoodOther (please specify)

c) On special occasions
CodSalmonMackerelSea bassHaddockTroutSeafoodOther (please specify)

d) Never
CodSalmonMackerelSea bassHaddockTroutSeafoodOther (please specify)

Other fish? And how often?

BAKERY
Which of the following do you buy and consume;
a) Regularly
BreadPittasCrumpetsNaansPancakesEnglish muffinsHot cross bunsTeacakes

b) Occasionally
BreadPittasCrumpetsNaansPancakesEnglish muffinsHot cross bunsTeacakes

c) On special occasions
BreadPittasCrumpetsNaansPancakesEnglish muffinsHot cross bunsTeacakes

d) Never
BreadPittasCrumpetsNaansPancakesEnglish muffinsHot cross bunsTeacakes

Which of the following added value products are you;
a) Really interested in?
b) Open to trying
c) Have tried and would never eat again?

Added value meat (meat meal kits, bought with butters, sauces etc.)
Really interestedOpen to tryingHave tried and would never eat again

Added value veg products (i.e. including butters, glazes, sauces, etc.)
Really interestedOpen to tryingHave tried and would never eat again

Which of the following words you think other people, e.g. your friends, relatives, colleagues etc., would use to describe you? You can mention as many or as few as you like.

PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED

Which group would you like to attend?

Group 1: Young & Older family - 6.00pm to 7.30pmGroup 2: Pre-family Singles and Couples - 7.45pm to 9.15pm