Washing and Laundry – Online

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other White backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic groups - ChineseChinese or other Ethnic groups - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of laundry products such as powder/liquid/ tablets/fabric conditionerRetail of laundry products such as powder/liquid/tablets/fabric conditionerNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

How old are your children?

This session will be conducted online. We will send you a link to join the discussion. Please note you must have a laptop/tablet with a camera. Clients who are unable to attend in person may also join the online discussion.

Are you happy to continue on this basis?
YesNo

About your home, please can you tell me which of the following applies to you?
I live with my parents, they have a mortgage on their homeI live with my parents, they rentI am a homeowner and own my home outrightI am a homeowner with less than 5 years to pay on my mortgageI am a homeowner with more than 5 years to pay on my mortgageI rent – privateI rent – social housing/from local authority

Which of the following applies to you?
I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left homeI don't have any grandchildren yetI have grandchildren

Can you tell me who is responsible for your household laundry, including the purchasing of the washing products?
I am responsible for laundry, and I decide on whichwashing products are usedSomeone else is responsible for the laundry, and they make the decision on which washing products are used

How many washes would you say you do each week?
Less than 33-5 washesMore than 5 washes

Can you tell me how you do your washing?
I hand wash everythingI go to the LaundretteI own an automatic washing machine

Do you use fabric conditioner as part of your laundry washing
Yes, I use fabric conditioner regularlyNo, I do not use fabric conditioner

how often do you use fabric conditioner as part of your laundry washing?
NeverLess than half of the time50% of the timeOver half the time

About the products you buy and use to wash your clothes, which one applies to you?
I buy washing liquid/powder/capsule onlyI buy washing liquid/powder/capsule AND a separate fabric conditionerI buy an all in one washing/conditioner product

When buying fabric conditioner which of the following best describes your decision-making process?
I buy the same brand every time, regardless of price or promotionI buy one of two or three brands, depending on availabilityI don’t care about the brand, I buy whichever is the cheapest/best offerI would not buy fabric conditioner/softener unless it was on offer

You say you don’t currently buy fabric conditioner, can you tell me which of the following statements best describes you?
I am open to using fabric conditioner in the futureI am not open to using fabric conditioner in the future

Can you tell me which fabric conditioner brands you

Use most often and currently have at home
Comfort IntenseComfort PureComfort Perfume DeluxeComfort BlueComfort SunshinyComfort CreationsLenor UnstoppablesLenor Parfum Des SecretsLenor GoldLenor Spring AwakeningLenor Summer BreezeFairyFairy Non-BioFairy ProfessionalEcoleafEcozonePersilShops own brand

Would never use
Comfort IntenseComfort PureComfort Perfume DeluxeComfort BlueComfort SunshinyComfort CreationsLenor UnstoppablesLenor Parfum Des SecretsLenor GoldLenor Spring AwakeningLenor Summer BreezeFairyFairy Non-BioFairy ProfessionalEcoleafEcozonePersilShops own brand

About clothes and fashion, which of the following statements best describe you?
I like to follow the latest trends in fashion (via social media, magazines, television etc)I like regularly update my wardrobe and buy the latest trends in fashionI enjoy shopping for clothesI don’t really follow fashionI don’t often update my wardrobeI don’t enjoy shopping for clothes

Looking at the following list of adjectives, which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which Group
1:30pm - Comfort Users4:00pm - Lenor Users6:30pm - Non Users