UNDERSTANDING CUSTOMERS – KENT & ESSEX ONLY – Zoom

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other white backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic group - ChineseChinese or other Ethnic group - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Can you tell me your usual working status (pre-covid)
I am employed full timeI am self-employed full timeI am employed part timeI am self-employed part timeI am a stay at home parentI am semi-retiredI am retiredI am currently unemployedI am a student

Which of these statements best describes you?
I have one job onlyI am currently holding down more than one job

Can you tell me which of the following statements best describes you?
I was furloughedI lost my job during the covid pandemicI was able to carry on working throughout the height of the covid pandemic

can you tell me which of the following brackets best describes your HOUSEHOLD annual income (pre COVID)?
Less than £10,000£11-15K£16-20k£21-25k£26-30k£31-35k£36-40k£41-45k£46-50k£51-55k£56-60k£61-65k£66-100k£100k +

Can you tell me which of the following best describes your current situation?
I have had to supplement my income with state benefitsI have not had to supplement my income with state benefits

can you tell me if you have savings/investments?
YesNo

can you tell me the value of your savings/investments?
Less than £500£501-£1,000£1,001-£4.999£5,000-£9,999£10,000-£15,000£15,000-£24,000£25,000-£35,000£35,000+

can you tell me which of the following applies to you?
I live with my parents, they have a mortgage on their homeI live with my parents, they rentI am a homeowner and own my home outrightI am a homeowner with less than 5 years to pay on my mortgageI am a homeowner with more than 5 years to pay on my mortgageI rent – privateI rent – social housing /from local authority

When it comes to making financial decisions for the financial products you hold, which of the following best applies to you?
I make my own decisions/ I am the main financial decision maker in my householdIt is an equal/ joint decision between myself and someone else but I am activelyinvolved in the decision-making processSomeone else tends to make the decisions

can you tell me which if any, of the following financial providers you

Have your main banking relationship with i.e. have your main personal current account with and at least one other product
Lloyds BankHalifaxBank of ScotlandBarclaysSantanderRBSNatWestNationwideHSBCFirst DirectTSBMonzoStarling BankRevolutTandemAtom Bank

Would not consider for future financial products
Lloyds BankHalifaxBank of ScotlandBarclaysSantanderRBSNatWestNationwideHSBCFirst DirectTSBMonzoStarling BankRevolutTandemAtom Bank

To what extent do you agree or disagree with each of the following statements

I don’t like to break with traditions
Strongly disagreeDisagreeSomewhat disagreeNeutralSomewhat agreeAgreeStrongly agree

I like to stick to what I know
Strongly disagreeDisagreeSomewhat disagreeNeutralSomewhat agreeAgreeStrongly agree

Charity begins at home
Strongly disagreeDisagreeSomewhat disagreeNeutralSomewhat agreeAgreeStrongly agree

about yourself, please indicate where you sit on the following scales. Please select one for each

I like to show others what I have vs I like to be discrete and understated
1234567

I am politically very aware vs I pay no attention to politics
1234567

Looking at the following list of adjectives, which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which Group
Thursday 8th July - 1:15pmTuesday 13th July -1:15pm