Spreadable Butter

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Now about your household food shopping... which of the following applies to you?
I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping

About your grocery shopping, which of the following do you buy and eat regularly?
Sliced breadChilled fruit juiceSpreadable butterBlock ButterFresh fruitFrozen vegetablesCooking Oils or SpraysNone of these

You say you regularly buy spreadable butter or spreads. Which of the following brands do you;

Buy and use most often and currently have at home
CloverClover LighterFlora OriginalFlora LightFlora ButteryFlora ProActivBenecolPureI Can’t Believe Its Not ButterUtterly ButterlyBertolli spread with butterVitaliteBertolli lightI can’t believe it’s not butter lightLurpak spreadableLurpak spreadable lighterLurpak spreadable lightestAnchor spreadableAnchor Lighter spreadableCountry Life spreadablePresident spreadableShops own spread

Currently, have at home and use alongside other brands
CloverClover LighterFlora OriginalFlora LightFlora ButteryFlora ProActivBenecolPureI Can’t Believe Its Not ButterUtterly ButterlyBertolli spread with butterVitaliteBertolli lightI can’t believe it’s not butter lightLurpak spreadableLurpak spreadable lighterLurpak spreadable lightestAnchor spreadableAnchor Lighter spreadableCountry Life spreadablePresident spreadableShops own spread

You would not consider buying
CloverClover LighterFlora OriginalFlora LightFlora ButteryFlora ProActivBenecolPureI Can’t Believe Its Not ButterUtterly ButterlyBertolli spread with butterVitaliteBertolli lightI can’t believe it’s not butter lightLurpak spreadableLurpak spreadable lighterLurpak spreadable lightestAnchor spreadableAnchor Lighter spreadableCountry Life spreadablePresident spreadableShops own spread

About when you use spreadable butter or spreads; which of the following statements applies to you?
I use this regularly at breakfast for spreading on to toast, bread, pastries etcI use this at lunchtime for spreading on to bread, bagels etcI use this for bakingOther

Do you or anyone in your household;
Has any food allergies/intolerances e.g. dairy that affects your choice of foodIs following a vegan dietFollows a restricted diet due to health reasonsNone of the above applies to me/my household

Looking at the following list of adjectives... which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which group would you like to attend?

Group 1: Mums aged 35 to 50 years - Thursday 14th March - 12.00noonGroup 3: Retired users aged 65+ - Friday 15th March - 3.00pm