Smoothies

Do you or does anyone in your immediate family work for any of the following?

A manufacturer or distributor of toys and/or gamesAn advertising agency or media companyA clothing manufacturer, distributor or retailerA car companyA marketing or market research firm or departmentA public relations companyNone of the above

Have you ever attended a market research group discussion/depth interview before?

YesNo

How many market research group discussions/depth interviews have you attended in the last 2 years?

NoneOneTwoMore than 2

On what subjects was/were the group discussion(s)/depth interview(s) you attended?

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

Here are a set of statements about eating habits in general and the way you might think about food.
For each, please tell us the extent to which you agree or disagree with the statement where:

0 = completely disagree and 10 = completely agree

Being healthy is important to me

I aim for balance in what I eat and drink, enjoyment is as important as health

When I’m buying food and drink, I’m interested in the ingredients and nutritional information

I am interested in what food can do for my general health & wellbeing

How often (if at all) do you buy & consume the following soft drinks

A few times as a month (Choose all that apply)

Flavoured Fizzy Drinks – e.g. Coke, SpriteNon-chilled Fruit Juice (not in the fridge section of the supermarket)Chilled 100% Fruit Juice i.e. not from concentrate or where water is added (in the fridge) – e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchEnergy or Sports Drinks – e.g. Red Bull, LucozadeSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenOther Chilled or plant-based drinks – e.g. Coconut water, Watermelon waterChilled fruit smoothies –Innocent, Naked

Once a month (Choose all that apply)

Flavoured Fizzy Drinks – e.g. Coke, SpriteNon-chilled Fruit Juice (not in the fridge section of the supermarket)Chilled 100% Fruit Juice i.e. not from concentrate or where water is added (in the fridge) – e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchEnergy or Sports Drinks – e.g. Red Bull, LucozadeSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenOther Chilled or plant-based drinks – e.g. Coconut water, Watermelon waterChilled fruit smoothies –Innocent, Naked

Once every few months (Choose all that apply)

Flavoured Fizzy Drinks – e.g. Coke, SpriteNon-chilled Fruit Juice (not in the fridge section of the supermarket)Chilled 100% Fruit Juice i.e. not from concentrate or where water is added (in the fridge) – e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchEnergy or Sports Drinks – e.g. Red Bull, LucozadeSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenOther Chilled or plant-based drinks – e.g. Coconut water, Watermelon waterChilled fruit smoothies–Innocent, Naked

Less often (Choose all that apply)

Flavoured Fizzy Drinks – e.g. Coke, SpriteNon-chilled Fruit Juice (not in the fridge section of the supermarket)Chilled 100% Fruit Juice i.e. not from concentrate or where water is added (in the fridge) – e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchEnergy or Sports Drinks – e.g. Red Bull, LucozadeSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenOther Chilled or plant-based drinks – e.g. Coconut water, Watermelon waterChilled fruit smoothies – Innocent, Naked

I don’t currently but would be open to buying (Choose all that apply)

Flavoured Fizzy Drinks – e.g. Coke, SpriteNon-chilled Fruit Juice (not in the fridge section of the supermarket)Chilled 100% Fruit Juice i.e. not from concentrate or where water is added (in the fridge) – e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchEnergy or Sports Drinks – e.g. Red Bull, LucozadeSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenOther Chilled or plant-based drinks – e.g. Coconut water, Watermelon waterChilled fruit smoothies – Innocent, Naked

I would NEVER buy this (Choose all that apply)

Flavoured Fizzy Drinks – e.g. Coke, SpriteNon-chilled Fruit Juice (not in the fridge section of the supermarket)Chilled 100% Fruit Juice i.e. not from concentrate or where water is added (in the fridge) – e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchEnergy or Sports Drinks – e.g. Red Bull, LucozadeSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenOther Chilled or plant-based drinks – e.g. Coconut water, Watermelon waterChilled fruit smoothies – Innocent, Naked

Thinking about the smoothie drinks you buy and consume…

This is the brand I buy the most

NakedSupermarket OwnSavséInnocentOther (please specify)

Other

I would NEVER buy this brand

NakedSupermarket OwnSavséInnocentOther (please specify)

Other

I don’t know this brand

NakedSupermarket OwnSavséInnocentOther (please specify)

You mentioned you buy innocent smoothies. There are two ranges of Innocent smoothies…

This is the range you buy the MOST

Innocent Super SmoothiesInnocent core range

This is a range you would NEVER buy

Innocent Super SmoothiesInnocent core range

This is a range you DON'T KNOW

Innocent Super SmoothiesInnocent core range

Which of the following statements applies most to you in terms of how you feel about healthy drinks?

I’m always on the look-out for new healthy drinks and am keen to try themIf I see a new healthy drink I will probably try it, but won’t go out of my way to find themI don’t care that much about healthy drinks

Which of the following statements sounds most like you?

You need to be in control of what you eat and drink and you’re aware of the impact that it has on your healthYou always check the nutritional content of food before you buyHealth is the number one priority for you when buying food & drinkYou try to buy sustainable/ethical productsLife is so hectic, you always feel like you’re on the goYou’re on a strict budget when it comes to groceries so value for money is important.You try to eat well most of the time, but it's important to treat yourself from time to timeYou often have food or drink as a rewardYou love cooking for your family & friendsFood and drink is a passion for you

Please think of three things you can do with a brick apart from building a house

Please describe your favourite television ad and explain why you responded to it or liked it

Which group would you like to attend?

GROUP 2: Age 41 to 60 years - 5.30pm - 7.30pmGROUP 1: Age 20 to 40 years - 8.00pm - 10.00pm