SLAMDUNK- LONDON ONLY – MALES & FEMALES – Apogee Group Recruitment & Market Research

Please see below details of some upcoming research you may be interested in

Subject	Project SLAMDUNK- LONDON ONLY – MALES & FEMALES
Date	TUESDAY 7th September WEDNESDAY 8th September
Times	5:30pm & 7:30pm
Duration	75 MINS
Location	ZOOM
Incentive	£80 – VIA BANK TRANSFER PAYMENT WILL BE 5-7 DAYS AFTER COMPLETION – PLEASE ONLY CHASE AFTER THEN

We are looking for MALES & FEMALES ONLY from LONDON ONLY.

We are looking for males and females for a discussion about High-End Trainers / Sneakers.

The client is looking for people who go to live music events, galleries, follow street culture, music, skateboarding and love SNEAKER CULTURE.

All MUST know specific model names and stories to the most popular and hyped sneakers. MUST know some sneakers back story. Must pay £100+ per pair, either high top or MID tops.

PLEASE NOTE AS PART OF THIS PROJECT – THE CLIENT WILL NEED SCREENSHOTS OF YOUR SOCIAL MEDIA & PICTURES OF YOUR SNEAKERS & SCREENSHOTS OF SNEAKERHEADS YOU FOLLOW – WILL BE EXPLAINED AT RECRUITMENT.

Group 1	Tues 7th Sept @ 5:30pm	Males Only	Age 18-22
Group 2	Tues 7th Aug @7:30pm	Males Only	Age 28-35
Group 5	Wed 8th Sept @5:30pm	FEMALES Only	Age 18-22
Group 6	Wed 8th Sept @7:30pm	Females Only	Age 28-35

We are looking for respondents from LONDON ONLY.

PLEASE STATE CLEARLY WHAT SESSION YOU’RE INTERESTED IN

PLEASE ONLY APPLY FOR THESE SESSIONS IF YOU ARE AGREEING TO SHOW YOUR FACE DURING THE ZOOM GROUP SESSION AND YOU CANNOTBE DISTRACTED BY PETS /CHILDREN ETC.

If you are interested in this project, please follow the link and submit your form and someone from the office will call if you meet the criteria.

Could you please tell me if you or any members of your family or close friends have ever worked in any of the following occupations or industries?

AdvertisingJournalismMarket ResearchMarketingMediaPublic RelationsDesignA manufacturer, distributor, or retailer of sporting equipment, apparel, footwear, etc.The music industryThe motion picture industryNone of the above

Have you ever taken part in any market research group or interview, whether online or in a venue?

YesNo

When was the last time you took part in any market research?

In the last 6 monthsLonger than 6 months ago

How many focus groups have you ever attended?

01-33 or more

If you are invited to take part in any research, do you agree to be audio or video
recorded (for market research/internal purposes only)?

YesNo

We’re conducting video chat interviews with people in your area on If you qualify, you would need to log into the video interview from home, using the Zoom platform. Do you currently have a computer with a webcam installed?
Yes, I have a computer with webcamNo, I don’t have a computer with webcamMaybe/unsure

Do you currently have the Zoom app installed on your computer?
Yes, I have the Zoom app on my computerNo, I do not currently have the Zoom app, but I am willing to install it and should not have any issues downloading it.No, I do not have the Zoom app, and I would not be willing to download and/or install it.Maybe/unsure

Do you have access to a private, high-speed internet connection in your home?
YesNo

for this project, you must complete that homework assignment within two days of this call, and then you must participate in the research session in order to be paid. Do you understand the commitment, and would you be willing to both complete the “homework” and participate?
YesNo

Which of the following best describes the last level of education you have completed?
Some high schoolCompleted high school/GED/HSEDSome college, Associate degree, or technical degreeFour-year college degree/Bachelor’s degreeCompleted or started some post-college graduate school

What is your current marital status?
SingleMarriedCohabitatingDivorcedSeparatedWidowed

Which of the following best describes your current employment status?
Employed full-timeEmployed part-timeSelf-employedNot currently employed but looking for workFull-time studentPart-time studentRetiredNot employed outside the home

For our study, we need to speak to people of different economic backgrounds. May I ask which of the following describes your household income before taxes?
Less than $30,000 per year$30k to less than $50k$50k to less than $75k$75k to less than $100k$100k to less than $150k$150k to less than $200kMore than $200k

On a scale of 1 to 10, where 1 means not a big part of your life, something you’re not passionate about and 10 means a very large part of your life or something you’re very passionate about, how would you rate the following?

Creating art (drawing, sketching), making music, or doing design work
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Watching professional sports
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Going to live music events, concerts, or festivals
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Console video games, like Xbox or Playstation
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Visiting museums, galleries, exhibitions, or open houses
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Fitness and exercise, such as taking group fitness classes or training for races
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Following street culture, especially street art, music, and skateboarding
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Following the style and fashion trends
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

Sneakers, sneaker culture, being a sneakerhead
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

New technology, tech gadgets
1 - Not big part of life, not passionate about2345678910 - Very big part of life, very passionate about

For each trio, please tell me which ONE word of the three best describes your usual everyday style of casual dressing? Again, please keep in mind there are no right or wrong answers and it’s best to be thoughtful to choose the one that best matches you personally.

Trio 1
EffortlessMainstreamPut-together

Trio 2
EdgyCoolMinimal

Trio 3
BasicOn-trendSimple

Here are a number of statements that may or may not describe you. For each statement, please indicate how much you agree with each one. We’re looking for a range of different attitudes, so please answer as honestly as you can without feeling the need to overestimate any of these.

I like to be original and come up with my own styles
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

It’s important that my style reflects my authentic individuality
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

I hunt for clothes and shoes that are heavily hyped
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

I like being one of the firsts to try a new style
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

I like being known as a tastemaker of style
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

My friends would probably describe me as a “hype beast”
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

I look for what’s already popular with others
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

I don’t spend too much time thinking about my clothing and footwear
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

I like to keep it simple and basic
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

I typically just look for whatever is the best value
1 = STRONGLY DISAGREE2345 = STRONGLY AGREE

Which of the following statements best describes you?
I know specific model names and back stories to many sneakers, even ones that aren’t heavily hyped and popularI know specific model names and stories to the most popular and hyped sneakersI know brands but not modelsThis isn’t a topic I really know much about

Which of the following types of footwear have you purchased in the past 12 months
Flip-flop-style sandalsAthletic sneakers specifically for working out or doing fitness activitiesCasual athletic-style sneakers that are more “modern” in their style, like YeezysCasual sneakers that are more “classic” or retro style, like Stan Smiths or Air Force 1 or Reebok Club Cs“Throwback” or retro basketball sneakers that were worn on the court by players back in the day, but that you wear off the court for casual occasionsModern basketball sneakers, like LeBrons. that are worn on the court by current players, but that you wear off the court for casual occasions

How many pairs have you purchased in the past 12 months?

Flip-flop-style sandals

Athletic sneakers specifically for working out or doing fitness activities

Casual athletic-style sneakers that are more “modern” in their style, like Yeezys

Casual sneakers that are more “classic” or retro style, like Stan Smiths or Air Force 1 or Reebok Club Cs

“Throwback” or retro basketball sneakers that were worn on the court by players back in the day, but that you wear off the court for casual occasions

Modern basketball sneakers, like LeBrons. that are worn on the court by current players, but that you wear off the court for casual occasions

What was the brand and model(s) you purchased?

Flip-flop-style sandals

Athletic sneakers specifically for working out or doing fitness activities

Casual athletic-style sneakers that are more “modern” in their style, like Yeezys

Casual sneakers that are more “classic” or retro style, like Stan Smiths or Air Force 1 or Reebok Club Cs

“Throwback” or retro basketball sneakers that were worn on the court by players back in the day, but that you wear off the court for casual occasions

Modern basketball sneakers, like LeBrons. that are worn on the court by current players, but that you wear off the court for casual occasions

About how much did you pay for that pair?

What is the most you spent on one of those pairs?

How often do you wear sneakers for casual occasions like running errands, hanging out with friends or going out?
NeverAlmost never1-2 times per week3-4 times per week5 or more times per week

How often are you wearing “high-top” or “mid-top” sneakers for casual occasions?
I wear high-top or mid-top sneakers all the time – they’re my go-to styleI wear high-top or mid-top sneakers sometimesI don’t typically wear high-tops or mid-tops, but I’m open to it/would consider wearing.I would never wear high-top or mid-top sneakers.

At which 2-3 stores or websites do you most frequently buy your sneakers?
Adidas/adidas.comNewBalance/NewBalance.comNike/Nike.comPuma/Puma.comReebok/Reebok.comAnother brand or its websiteFoot Asylum (UK)Foot LockerHouse of Hoops (UK)JD Sport (UK)JourneysLady FootlockerNext (UK)Schuh (UK)Top Shop (UK)Urban OutfittersAmazonASOSeBay

Which of the following statements best describes you when it comes to your casual going-out sneakers?
I mostly buy casual going-out sneakers that are on saleI usually buy casual going-out sneakers that are on sale, but sometimes buy them at full priceI sometimes buy casual going-out sneakers that are on sale, but usually buy ones that are full priceI almost always buy casual going-out sneakers that are full price

How would you describe your interest in each of these brands?

PRETTY MUCH EXCLUSIVELY BUY THIS BRAND
AdidasJordanNew BalanceNikeReebokPumaUnder Armour

BUY THIS BRAND NOW, AT LEAST OCCASIONALLY IF NOT REGULARLY
AdidasJordanNew BalanceNikeReebokPumaUnder Armour

DON’T BUY THIS BRAND, BUT OPEN TO IT
AdidasJordanNew BalanceNikeReebokPumaUnder Armour

WOULDN’T CONSIDER THIS BRAND IN THE FUTURE
AdidasJordanNew BalanceNikeReebokPumaUnder Armour

What’s a pair of sneakers whose backstory or design story you really like? What about its story is so appealing or cool to you?

Over the next two days, you would need to complete a “homework assignment” that would include the following: 1) sharing a few photos of what you like to do for fun; 2) taking two photos of yourself in favourite casual outfits; and 3) going online to identify a few tops, bottoms, and sneakers you’d like to buy. You’d then upload your responses to a Google Form. This would take a maximum of 45 minutes, likely less.
Do you understand the commitment and would you be willing to participate?
YesNo