Sky TV

Gender
MaleFemale

Ethnic Origin
White BritishWhite IrishAny other White backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianAny other mixed backgroundIndianPakistaniBangladeshiAny other Asian backgroundCaribbeanAfricanAny other black backgroundChineseAny other background

Have you or any member of your family or close friends been employed in any of the following roles?

AdvertisingMarket ResearchMarketingPublic RelationsJournalismTV and BroadcastingFilm Industry (i.e. Writers, programmers, production, camera operator, actors, agents, costume designers, carpenters etc.)Cinema industry (including working within cinemas)Film studiosTelecommunicationsInternet Service Provider – in any capacityOTT providers such as Netflix, Amazon Prime Instant Video etc.None of these

How many market research focus groups have you participated in, in the past?

1-3 groups4+ groupsNone

When did you last attend a market research focus group?

In the last 6 monthsOver 6 months agoI have never attended a market research focus group

Working Status

Working (FT - 30+ hours)Working (PT - 8 to 29 hours)StudentHomemaker etcNot working/unemployed less than 6 monthsUnemployed more than 6 monthsRetired

Lifestage

Married/Cohabiting with partnerSingle living independentlySeparated/DivorcedSharing accommodation with othersWidowedSingle living at parental home

Do you have children?

YesNo

What are their ages?

Young children12 or underChildren 13 – 18 still living at homeOlder children 19 + still living at homeEmpty nesters – older children now living independentlyn/a

Country of Birth?

How long have you been living in the UK?

Have you or any members of your family or close friends ever worked for any of the following companies:

BBCITVChannel 4Channel 5Any other TV stations within EuropeBTEEPlusnetSkyFreeviewTalkTalkVirgin MediaNetflixAmazon Prime (formerly LoveFilm)PinewoodNOW TVBlinkboxO2VodafoneUtility WarehouseAny other TV or mobile providerNone of these

And have you ever taken part in research with any of these companies?

BBCITVChannel 4Channel 5Any other TV stations within EuropeBTEEPlusnetSkyFreeviewTalkTalkVirgin MediaNetflixAmazon Prime (formerly LoveFilm)YouTubePinewoodNOW TVHayuTalkTalk TV (formerly Blinkbox)I TunesGoogle PlayRakutenHMVO2VodafoneAppleDisneyVideo app companies or similarAny TV, Internet, Broadband OR mobile related companiesNone of these

And have you ever attended face-2-face research which took place in the following locations?

TwickenhamBrentfordChiswickOsterleyIsleworthHounslowRichmondNone of these

Do you have at least one TV at home?

YesNo

Which of the following statements best describes the level of your responsibility and involvement when making decisions about your household TV, Broadband and telephone landline bills?

I have sole responsibilityI have joint responsibilityI have some influence but not the final sayI have no responsibility

Which of the following statements best describes your current living situation?

I live at home with my parentsI live in a rented shared accommodation with othersI live independently and on my own/with partnerOther

Do you have digital TV, by this I mean more than just the 5 terrestrial channels? If so,

A) which of the following TV provider do you have as your main / primary TV at home?

FreeviewBT Vision/BT TVFreesat (a satellite TV service with no subscriptions)SkyTalk TalkVirgin MediaNOW TVNone of the above

B) which of the following TV provider did you have at home when growing up?

FreeviewBT Vision/BT TVFreesat (a satellite TV service with no subscriptions)SkyTalk TalkVirgin MediaNOW TVNone of the above

C) which of the following TV providers would you NEVER consider using (again)?

FreeviewBT Vision/BT TVFreesat (a satellite TV service with no subscriptions)SkyTalk TalkVirgin MediaNOW TVNone of the above

Thinking about online pay for film/video services, which (if any) do you have access to and use?

NetflixAmazon Prime (formerly LoveFilm)BlinkboxDVDsOther – please specifyNone

How often do you do watch the following:

TV
a) Dailyb) A few times a weekc) Once a weekd) Once a fortnighte) Once a monthf) Less ofteng) Never

DVDs

a) Dailyb) A few times a weekc) Once a weekd) Once a fortnighte) Once a monthf) Less ofteng) Never

Online video services such as BBC I-player, Netflix, Amazon Prime etc.

a) Dailyb) A few times a weekc) Once a weekd) Once a fortnighte) Once a monthf) Less ofteng) Never

Online video websites and apps such as YouTube channels

a) Dailyb) A few times a weekc) Once a weekd) Once a fortnighte) Once a monthf) Less ofteng) Never

Thinking about the types of content you watch on online video websites and apps such as YouTube, which of the following types of content/programmes you watch on online video websites and apps?

CelebritySketch ShowsUnscripted ComedyCultureGamingCookeryComedyTechnologyMusicLifestyle which includes Health, Fitness, Beauty, Fashion and TravelSportsOther please specifyNone of these

How well does each of the following statements describe you?

I am always in the know when new high tech products come out to market

Does not describe me at allDescribes me somewhat wellDescribes me wellDescribes me very wellDescribes me completely

I love using today’s new digital technologies and what they can do

Does not describe me at allDescribes me somewhat wellDescribes me wellDescribes me very wellDescribes me completely

Digital technology is an important part of my personal life

Does not describe me at allDescribes me somewhat wellDescribes me wellDescribes me very wellDescribes me completely

I would pay extra for a technology product that is consistent with the image I want to convey

Does not describe me at allDescribes me somewhat wellDescribes me wellDescribes me very wellDescribes me completely

I am always looking for new ways to use technology

Does not describe me at allDescribes me somewhat wellDescribes me wellDescribes me very wellDescribes me completely

There are a number of potential benefits that digital technology can provide. How important is each of the following to you, personally?

Having a sense of pride of from having the latest and greatest technology

Not at all importantSomewhat importantImportantVery importantAbsolutely essential

Having tools to help you be creative and express yourself

Not at all importantSomewhat importantImportantVery importantAbsolutely essential

Feeling in control of digital technology by having the ability to details private and protected

Not at all importantSomewhat importantImportantVery importantAbsolutely essential

How often do you use each of the following social media networks?

a) Facebook

DailyWeeklyMonthlyLess OftenNever

b) Twitter

DailyWeeklyMonthlyLess OftenNever

c) YouTube

DailyWeeklyMonthlyLess OftenNever

d) Instagram

DailyWeeklyMonthlyLess OftenNever

e) Snapchat

DailyWeeklyMonthlyLess OftenNever

Which of the following best describes your current highest educational qualification?

University (Post-graduate) e.g. MastersUniversity (Under graduate) – Degree or equivalentSixth for, College or equivalent i.e. A levels, HND, HNC BTEC etc. or equivalentSecondary School e.g. GCSE’sPrimary SchoolNo formal education

Which of the following categories best describes your gross annual PERSONAL income before taxes and other deductions (Please include salary, commissions, annual wage supplement)?

Less than £10,000£10,000 - £24,991£25,000 - £29,999£30,000 - £34,999£35,000 - £39,999£40,000 - £44,999£45,000 - £49,999£50,000 - £54,999£55,000 - £59,999£60,000 +Not sure/Don’t Know

Which of the following statements best describes you?

I was born in London and have lived here all my lifeI was born elsewhere in the UK but moved to London when I was youngerI was born elsewhere in the UK but moved to London to studyI was born elsewhere in the UK but moved to London for workOther (specify:)

If you were in a group discussion with a group of total strangers, how do you think you’d feel and behave?

I’d feel nervous and probably wouldn’t say muchI’d enjoy meeting new people and would join inI am not shy when in front of crowd and would be outspoken and make an effortI’d switch off if I found it boringI’d feel a bit anxious but would try to join in

If you were able to invite a famous person to a dinner party, who would you invite and why?

Which group would you like to attend?

Group 1: Sky Customers - Wednesday 27th - 12.45pm to 2.15pmGroup 2: Prospects - Thursday 28th - 10.30am to 11.30am