Quick Service Restaurant

Do you or any members of your immediate family work for any of the following types of companies?

Advertising or public relations agencyNewspaperMarket researchRestaurantFood service companyWholesale food distributorYouth counselingNone of the above

Which one of the following best describes your household?

I live aloneI live with roommates or friendsI live at home with my parentsI live with my spouse or significant otherI am a single parentRefused

How many children do you have who are living at home?

None1234 or more

How old are your children who are living at home?
Choose all that apply

Under 45 to 78 to 1011 to 1314 to 1718 or olderNone

Are you or any members of your immediate family involved in any community organisation or non-profits?

YesNo

Are you or any members of your immediate family a member of a political party or organisation?

YesNo

Do you and/or your family eat at any of the following restaurants on a regular basis?

McDonald’sBurger KingKentucky Fried ChickenSubway

How often do you and your family eat at the above outlets?

McDonald's

At least several times a weekOnce or twice a weekTwo or three times a monthAbout once a monthEvery two or three monthsLess oftenNever

Burger King

At least several times a weekOnce or twice a weekTwo or three times a monthAbout once a monthEvery two or three monthsLess oftenNever

Kentucky Fried Chicken

At least several times a weekOnce or twice a weekTwo or three times a monthAbout once a monthEvery two or three monthsLess oftenNever

Subway

At least several times a weekOnce or twice a weekTwo or three times a monthAbout once a monthEvery two or three monthsLess oftenNever

Which of the following best describes you current employment status?

Work full-timeWork part-timeStudentHomemakerNot employed but looking for workNot employed and not looking for work / unable to work

Would you say that your family’s total household income is…?

Under £ 70,000 per yearOver £70,000

How strongly do you agree or disagree with the following statements?

I regularly read newspapers and follow issues facing my community.

Strongly AgreeSomewhat AgreeNeither Agree Nor DisagreeSomewhat DisagreeStrongly Disagree

My friends consider me well informed on important issues

Strongly AgreeSomewhat AgreeNeither Agree Nor DisagreeSomewhat DisagreeStrongly Disagree

I am involved a community organization or non-profit

Strongly AgreeSomewhat AgreeNeither Agree Nor DisagreeSomewhat DisagreeStrongly Disagree

Have you ever participated in a personal interview or discussion group with other consumers to talk about a product or service?

YesNo

Did this interview or group discussion involve any of the following products or services?

Fast food or restaurantsCarsClothing and fashionsNone of the above

When did you last participate in one of these personal interviews or group discussions?