Project UK HOLIDAYS – Zoom – UK Wide

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other white backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic group - ChineseChinese or other Ethnic group - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

About short breaks you have taken as a family, can you tell me which if any you…

Have stayed at in the past 11 months (ie since March 2020)
CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasonsOther

Have stayed at over 11 months ago
CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasonsOther

Booked to stay after March 2020 but cancelled
CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasonsOther

Would never stay at
CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasonsOther

Specifically about Center Parcs, can you tell me which village you last stayed at?
Whinfell ForestSherwood ForestLongleat ForestElveden ForestWoburn ForestLongford Forest (Ireland)

Was this your first short break at a Center Parcs village?
Yes, it was the first time myself and my family have been on a short break to Center ParcsNo, we have been as a family on short breaks to Center Parcs in the past

You say you have stayed at a Center Parcs as a family in the past, can you tell me how long ago this was?
Between March 2020-December 2020Between March 2018-February 2020Before March 2018N/A

You say you stayed at a Center Parcs village over 11 months ago, can you tell me when this was?
Between March 2018-February 2020Before March 2018N/A

How many times as a family have you stayed at Center Parcs?

Which Center Parcs village have you stayed at?
Whinfell ForestSherwood ForestLongleat ForestElveden ForestWoburn ForestLongford Forest (Ireland)

Can you tell me why you decided as a family not to visit Center Parcs in the past year (since March 2020)

Can you tell me why you cancelled your stay at Center Parcs?
We were nervous to go away during the Covid-19 pandemicFor financial reasonsWe weren’t happy with the Covid-19 restrictions Center Parcs have to introduceand felt that this would impact our stay and the Center Parcs experienceOther

You say you weren’t happy with the Covid-19 restrictions, can you tell me more specifically what aspects you weren’t happy with?
The new check-in / check-out timesRestaurant booking systemActivities booking systemAqua Sana SpaSubtropical Swimming ParadiseOther

Specifically about the Subtropical Swimming Paradise, which restrictions were you most concerned about?
The limited number of visits to the Subtropical Swimming Paradise during our stay(ie 3 visits per weekendThe fact that all visits to the Subtropical Swimming Paradise needed to be pre-bookedTime limit on how long we could spend at the Subtropical Swimming Paradise per visit(ie 2-hour slots)The fact that we had to book each visit to the Subtropical Swimming Paradise as a family unit, there’s no flexibility for us to go swimming at separate times (eg older kids going swimming again in the evening)We weren’t happy with the hygiene/health and safety

About Center Parcs, which of the following facilities…

Do you make use of it during your stay?
ActivitiesRestaurantsSubtropical swimming paradiseCycle CentreAqua Sana SpaShoppingOther

Would you say are an important part of the Center Parcs experience?
ActivitiesRestaurantsSubtropical swimming paradiseCycle CentreAqua Sana SpaShoppingOther

Do you not make use of
ActivitiesRestaurantsSubtropical swimming paradiseCycle CentreAqua Sana SpaShoppingOther

Would you describe it as an unimportant part of the Center Parcs experience?
ActivitiesRestaurantsSubtropical swimming paradiseCycle CentreAqua Sana SpaShoppingOther

Would not use it again
ActivitiesRestaurantsSubtropical swimming paradiseCycle CentreAqua Sana SpaShoppingOther

When it comes to booking family short breaks, which of the following best describes you?
I am the main decision-maker and bookerI share the decision making with my partner, but I amUsually the main bookerI share the decision making with my partner but they areUsually the main bookerI am not involved in the decision making or booking

now about technology, can you tell me which of the following you own?
Laptop/desktop with no camera or microphonelaptop/desktop with a camera and microphoneTabletOther

Do you have a good, reliable internet connection in your home?
YesNo

Looking at the following list of adjectives, which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative