Project Theme Park – Parent and Child || In Person

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

What are the ages and school year of your children?

What are the genders of your children?
MaleFemaleNon binary

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

About days out with your child which of the following is applicable
I consider the needs/likes and dislikes of my child the most when deciding /planning days out.I consider all my children’s opinions when it comes to planning days out.I consider other factors more important such as cost, distance etc when planning days out.

Which of the following statements applies to you?
I am solely responsible for choosing and paying for the activities I do with my childrenI am jointly responsible for choosing and paying for the activities I do with my childrenSomeone else is responsible for choosing and/or paying for the activities I do with my child/children

Which of the following activities do your children
Enjoy
Playing with figurinesPlaying with LegoPlaying in the parkPlaying sports /outdoor activitiesVisiting theme parksRiding rollercoastersSwimmingGoing for walksCard gamesVideo games /digital enthusiastsGoing to the cinemaEating out

Do not enjoy
Playing with figurinesPlaying with LegoPlaying in the parkPlaying sports /outdoor activitiesVisiting theme parksRiding rollercoastersSwimmingGoing for walksCard gamesVideo games /digital enthusiastsGoing to the cinemaEating out

Neither
Playing with figurinesPlaying with LegoPlaying in the parkPlaying sports /outdoor activitiesVisiting theme parksRiding rollercoastersSwimmingGoing for walksCard gamesVideo games /digital enthusiastsGoing to the cinemaEating out

Tell me your favourite video games?

Looking at the following list which do you do at least 4 times a week?
Playing games/ video gamesStaying in touch with friends/ family using video call applicationsUsing a search engine (e.g. Google)Browse and post on social mediaChecking e-mails

When you think about activities in general what experience are you looking for?
Thrill/Adrenaline seekerDifferent experiences seekerChallenge seekerHistory seekerNature seekerReal lifers/adventurersVideo Gamers

If you had to choose between buying a new item and having a new experience, which would you choose?
New itemNew experience

How often would you say you visit theme parks/paid for attractions with your children?
More often than once every 3 monthsOnce every 3 monthsOnce every 6 monthsAt least once a yearEvery 2-3 yearsLess than every 3 years

Tell me which of the following have you visited with family/children
In the last year (existing customers)
Thorpe ParkAlton TowersBlackpool Pleasure BeachChessington World of AdventuresDrayton Manor Theme ParkFantasy IslandFlamingo Land ResortLegoland Windsor ResortPaultons ParkOakwood Theme ParkLightwater Valley Theme ParkAdventure IslandGulliver’s Theme Park Resorts

More than a year ago
Thorpe ParkAlton TowersBlackpool Pleasure BeachChessington World of AdventuresDrayton Manor Theme ParkFantasy IslandFlamingo Land ResortLegoland Windsor ResortPaultons ParkOakwood Theme ParkLightwater Valley Theme ParkAdventure IslandGulliver’s Theme Park Resorts

Not visited but are planning to visit soon(potential customers)
Thorpe ParkAlton TowersBlackpool Pleasure BeachChessington World of AdventuresDrayton Manor Theme ParkFantasy IslandFlamingo Land ResortLegoland Windsor ResortPaultons ParkOakwood Theme ParkLightwater Valley Theme ParkAdventure IslandGulliver’s Theme Park Resorts

Would never consider visiting
Thorpe ParkAlton TowersBlackpool Pleasure BeachChessington World of AdventuresDrayton Manor Theme ParkFantasy IslandFlamingo Land ResortLegoland Windsor ResortPaultons ParkOakwood Theme ParkLightwater Valley Theme ParkAdventure IslandGulliver’s Theme Park Resorts

Your child will be asked to complete a pre-task before attending the group discussion of mood
YesNo

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

What Date
Tuesday 6th JuneWednesday 7th June

What Time
4:30pm6:15pm