Project SURFACE CLEANER- ZOOM UK WIDE

What is your working status?

Higher managerial / professionalIntermediate managerial / professionalJunior managerial / professional or administrative roleSkilled manual workerSemi-skilled or unskilled manual workerCasual labourer (e.g. 0-hour contract)StudentPensioner / retiredUnemployed

Do you or any member of your family or close friends work in any of these areas?
MarketingMarketing Research Company or departmentAdvertising/Promotions/Design /PackagingMarketers/wholesaler or manufacturer of food and drink productsJournalism / Broadcasting/RadioFood and drink companyRetail (of any kind)Manufacturing of food and drink productsBanking/Financial ServicesCivil ServiceBuilding/ConstructionMilitaryNone of these

Do you or anyone close to you work for any of the following companies? Please select all that apply
Colgate PalmoliveJohnson & JohnsonProctor & GambleReckitt BenckiserRevlonUnileverL’OrealAvonNaturaHenkelSara LeeNone of the above

Have you ever participated in a Market Research discussion group/interview?
YesNo

How many groups have you been to in total?
In the last 3 months3 – 6 months ago6 months – 1 year agoMore than 1 year agoNever

Can you tell what the topic was discussing?
Antiperspirant/Deodorant/Body sprayFood/drink products (of any kind)Dishwasher productsStain removal productsCleaning productsBaby products (e.g. nappies, toys, etc.)Pain reliefFootcare (e.g. plasters, insoles, foot cream etc.)HaircareLaundryNone of these

Are you currently…? Please select all that apply
Suffering from allergiesSuffering from a coldPregnant or +-breastfeedingHaving issues smelling scentsRunning a feverSuffering from a coughNone of the above

In the past 12 months, have you had any allergic reactions to any cleaning products? (For example dishwashing liquids, laundry detergents, kitchen cleaners)
YesNo

We’d now like to talk about your home & lifestyle – to begin, which, if any, of the following things are important to you personally?
Taking care of myself and my familyManaging moneyKeeping my home clean and tidySpending time with partner/family/friendsDoing the laundryTime to myself to relax and unwindKeeping fit and healthy through exerciseNone of the above

Which, if any, of the following statements do you agree with?
I love my homeHaving a clean & tidy home is an important part of my daily lifeI want my home to feel calm and peaceful to anyone who enters itHygiene is important to me – I worry about germs if my home isn’t cleanI keep my home tidy for guests – you never know when someone might visitI like to add finishing touches such as air fresheners or flowersA quick wipe / clean is enough to ensure a surface is cleanI sometimes leave my kitchen in a mess when I go to bed at nightI have more important things to do than worry about how clean my home isFriends joke that I’m obsessed with a clean homeI have a busy life and I’m hardly ever at homeI don’t seem to notice dirt/mess like some people so it doesn’t bother meNone of the above

Read the below statements and select all that apply to you in the past 5 years.
I have renovated my kitchen/utility room/bathroom/toilet/bedroom or any other room in my houseI have replaced or updated kitchen countertops/toilet/shower cubical/flooring in my houseI have moved into a newly built propertyNone of the above

Whilst you have been renovating/updating your home, have you introduced any of these surfaces into your home? (E.g. worksurfaces, countertops, flooring, etc.)
MosaicCeramic/porcelainVinylNatural stones (e.g. granite, soapstone, marble)GlassLaminatesEngineered stones (e.g. quartz)Timber/solid wood/natural woodNone of the above

You previously stated that you have moved into a newly developed property within the last 5 years… Do you have any of the following surfaces? (E.g. worksurfaces, countertops, flooring, etc.)
MosaicCeramic/porcelainVinylNatural stones (e.g. granite, soapstone, marble)GlassLaminatesEngineered stones (e.g. quartz)Timber/solid wood/natural woodNone of the above

Do you have any of the following surfaces in your home which have specific functional benefits/claims? This could be something you specifically looked/asked for or something that was included/advertised by the manufacturer when you purchased
Antimicrobial coatings on the floor, bathroom tops or wallsUV light for disinfectionSelf-sanitising surfaces such as mats and skinsAnti-virus / anti-bacterial laminatesFungus proof plywoodSuper slippery surfaces for better cleaning, stain-resistantNon-porous materialsSelf-healing flooringsSelf-cleaning windows and or wallsQuick-drying laminatesWater/stain-resistant glass/surfaces (e.g. prevents watermarks)Easy cleaning glass/showersFlame retardantWaterproofScratch-resistantAnti-fingerprintAntimicrobial coatingsSuper slippery toilet coatingNone of the above

We’d now like you to think specifically about the different surfaces in your home and how you go about taking care of them and using/cleaning them.
Which of the following would you agree with when it comes to cleaning surfaces in your home?
I worry about surfaces getting damaged during use/cleaningI use specialist products aimed at specific surfacesI have surfaces with some damage (e.g. cracks, scratches, etc.) that I take extra care ofIt’s important to me that my home and surfaces in my home are clean and hygienicMany of the surfaces in my home are cleaned multiple times per weekNone of the above

when you are deciding which cleaning products to use on different surfaces in your home, which of the following are important to you / do you look for?
Everyday cleaningDeep cleaningKilling germs/bacteria/virusesShineSurface careGentle on surfaces / won’t damage surfacesNatural ingredientsSpecialist cleaners aimed at specific types of surfaceNone of the above

which of the following types of cleaning products do you use on your surfaces? Please select all relevant options and specify which products you use and on what surface.
Homemade remediesSpecialist cleaning productsAll-purpose cleaning productsKitchen cleaning productsBathroom cleaning productsBleachNone of the above

Which of the phrases below best describes who is responsible for cleaning the various surfaces we have been talking about in your household?
I am completely responsible for cleaning these surfacesI am mostly responsible for cleaning these surfacesI share responsibility for cleaning these surfacesSomeone else is responsible for cleaning these surfaces

Which of the phrases below best describes who is responsible for purchase decisions of surface cleaning products in your household?
I am completely responsible for the purchase decisionsI am mostly responsible for the purchase decisionsI share responsibility for the purchase decisionsSomeone else is responsible for the purchase decisions

Have you bought any of the following specialist cleaners/devices or gadgets in the last 6 months?
Mobile/laptop screen cleanerCar upholstery cleanerCar windshield/window cleanerMicrowave cleanerVeggie cleanerGrocery cleaner/wipesElectronic cleaning/scrubbing brushRobotic vacuum cleanerCleaning putty (dust remover for small spaces, e.g. car interiors)Other specific cleaner/gadget (tell us what)None of the above

Imagine you are looking through an open window on a rainy day. Can you describe it… the sights, sounds and smells and how it makes you feel?

Do you have access to a fast and reliable Wi-Fi connection and are you happy to use your smartphone to access the online board to complete some written and video tasks?
YesNo

If chosen, are you happy to use your mobile phone to upload videos of yourself talking to the camera and showing your cleaning routines?
YesNo