Project Start Page

PLEASE SELECT YOUR ETHNICITYWhite BritishWhite IrishAny other White backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianAny other mixed backgroundIndianPakistaniBangladeshiAny other Asian backgroundCaribbeanAfricanAny other black backgroundChineseAny other background

Have you or any member of your family or close friends been employed in any of the following roles?
AdvertisingMarketingFinanceBankingMarket ResearchPublic Relations/MediaJournalism User Experience Research and DesignInteraction DesignProduct MarketingNone of these

Are you an employee, intern, contractor, or vendor working for any of the following companies or any of their parent companies or subsidiaries?
MicrosoftAmazonGoogleAppleFacebookNone of these

How many market research focus groups have you participated in, in the past?
1-3 groups4+ groupsNone

When did you last attend a market research focus group?
In the last 6 monthsOver 6 months agoI have never attended a market research focus group

Working Status
Working (FT)Working (PT)StudentHomemaker etcNot working/unemployed less than 6 monthsUnemployed more than 6 monthsRetired

What is the highest degree or level of education you have completed?
Some high schoolHigh school diploma or equivalentVocational trainingSome collegeCollege graduatePostgraduate

Which of the following technology devices do you own?
SmartphoneTablet (e.g. iPad)Laptop ComputerDesktop Computer

Which kind of computer do you use?
Windows 10 PCApple Mac OSChromebookNone of these

On the computer you use every day, which browser(s) do you primarily use?
Microsoft Edge (version 79.00.00.00 or lower)Microsoft Edge (version 80.00.00.00 or higher)FirefoxGoogle ChromeInternet ExplorerOperaNone of these

How accurate each of the following statements is.

My friends and family come to me for help with challenging technology issues or questions and generally, I am able to help them out.
0123

I can usually find the solution or troubleshoot a technology problem on my own and rarely need to reach out for help from friends or family.
0123

When using new technology for the first time I am generally confident that I will be able to figure it out quickly regardless of how user friendly it is.
0123

I think of myself as someone that is “good with technology.”
0123

Do you have access to a laptop or desktop computer with a webcam?
YesNo

If you were to take part in this study, would you be willing to use your webcam to have a video chat with the interviewer?
YesNo

If you were to take part in this study, is it acceptable to you that we videotape the session?
YesNo

If you were to take part in this study, would you be willing to share your screen with the interviewer while you browse a website?
YesNo

When using a computer, do you require any assistive technology such as a screen reader, magnification, or special input devices?
YesNo

Are you available between the 24th June and 29th June
YesNo