Project SMOOTHIE – UK WIDE MALES & FEMALES

Do you or does anyone in your immediate family work for any of the following?

A manufacturer or distributor of toys and/or gamesAn advertising agency or media companyA clothing manufacturer, distributor or retailerA car companyA marketing or market research firm or departmentA public relations companyNone of the above

Have you ever attended a market research group discussion/depth interview before?

YesNo

How many market research group discussions/depth interviews have you attended in the last 2 years?

NoneOneTwoMore than 2

On what subjects was/were the group discussion(s)/depth interview(s) you attended?

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

Which of the following best describes your involvement with grocery shopping in the household?
I am solely responsible for the grocery shopping for the householdI am mostly responsible for the grocery shopping for the household, but someone else is involved sometimesI am jointly responsible for the grocery shopping for the householdSomeone else is mostly responsible for the grocery shopping for the household, but I am involved sometimesI am not involved in the grocery shopping for the household, that is someone else’s responsibility

Do you avoid any of the following for any medical reason (e.g. allergy or intolerance)?
GlutenDairyAlcoholFruitEggs

I am going to read out a set of statements about eating habits in general and the way you might think about food.
For each, please tell us the extent to which you agree or disagree with the statement where:
1 = completely disagree and 10 = completely agree

Being healthy is important to me
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I aim for balance in what I eat and drink, enjoyment is as important as health
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When I’m buying food and drink, I’m interested in the ingredients and nutritional information
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I am interested in what food can do for my general health & wellbeing
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How often (if at all) do you buy & consume the following soft drinks:

A few times a month or more often
Flavoured Fizzy Drinks – e.g. Coke, SpriteChilled 100% Fruit Juice e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenChilled packaged fruit smoothies (in the fridge section of the supermarket) –e.g. UK - Innocent, Naked

Around once-twice a month
Flavoured Fizzy Drinks – e.g. Coke, SpriteChilled 100% Fruit Juice e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenChilled packaged fruit smoothies (in the fridge section of the supermarket) –e.g. UK - Innocent, Naked

Less often than once a month – Once every few months
Flavoured Fizzy Drinks – e.g. Coke, SpriteChilled 100% Fruit Juice e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenChilled packaged fruit smoothies (in the fridge section of the supermarket) –e.g. UK - Innocent, Naked

I have bought in the past, but I do not buy any more / less frequently
Flavoured Fizzy Drinks – e.g. Coke, SpriteChilled 100% Fruit Juice e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenChilled packaged fruit smoothies (in the fridge section of the supermarket) –e.g. UK - Innocent, Naked

I don’t currently buy but would be open to buying
Flavoured Fizzy Drinks – e.g. Coke, SpriteChilled 100% Fruit Juice e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenChilled packaged fruit smoothies (in the fridge section of the supermarket) –e.g. UK - Innocent, Naked

I would NEVER buy this
Flavoured Fizzy Drinks – e.g. Coke, SpriteChilled 100% Fruit Juice e.g. Tropicana, CopellaFlavoured water (still or sparkling) – e.g. Volvic touch of fruit, vitamin waterStill flavoured drinks – e.g. Ribena, Oasis, DrenchSquash/Cordial – e.g. RobinsonsAdult Soft Drinks – e.g. Schloer, Bottle GreenChilled packaged fruit smoothies (in the fridge section of the supermarket) –e.g. UK - Innocent, Naked

thinking about the smoothie drinks you buy and consume…
This is the brand I buy the most
NakedInnocentSavseSupermarket ownOther

This is a brand I sometimes buy (and have in the last 6 months)
NakedInnocentSavseSupermarket ownOther

I don’t buy this brand (haven’t in the last 6 months), but would be open to buying it
NakedInnocentSavseSupermarket ownOther

I would NEVER buy this brand
NakedInnocentSavseSupermarket ownOther

I don’t know this brand
NakedInnocentSavseSupermarket ownOther

Which of the following statements applies most to you in terms of how you feel about healthy drinks?
I’m always on the look-out for new healthy drinks and am keen to try themIf I see a new healthy drink I will probably try it, but won’t go out of my way to find themI don’t care that much about healthy drinks

How often would you say you buy food and drink with the following needs in mind?
Regularly
Wanting an indulgent treatWanting a bridge between meals to keep me goingWanting to put some goodness into my bodyWanting to try something new and different

Occasionally
Wanting an indulgent treatWanting a bridge between meals to keep me goingWanting to put some goodness into my bodyWanting to try something new and different

Rarely
Wanting an indulgent treatWanting a bridge between meals to keep me goingWanting to put some goodness into my bodyWanting to try something new and different

Never
Wanting an indulgent treatWanting a bridge between meals to keep me goingWanting to put some goodness into my bodyWanting to try something new and different

To what extent do you agree with these statements?
Where 1 strongly disagrees and 5 is strongly agree

I pay extra for higher quality in most things I buy
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Responsibility for making the world more sustainable starts with me
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I feel powerless when it comes to saving the planet
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Leading a healthy lifestyle is a priority for me
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I feel increasingly stressed these days
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I feel like I'm in control of my health and wellbeing
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I do everything I can to look after my health and wellbeing
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I exercise more than most other people I know
12345

I don't get the recent fuss about health and wellness, I feel fine as I am
12345

I always check the nutritional content of food before I buy
12345

I lead a busy life and feel like I’m always on the go
12345

Which of the following devices do you have access to & would you be able to use for 2 hours to participate in an online interview?
Personal LaptopPersonal PCWork LaptopWork PC

Do you have Google Chrome on your laptop/ PC? If not, are you willing to download it?
YesNo

Do you have anything planned (including holidays) the week before the session is due to take place that may prevent you from completing a digital task ahead of the group?
YesNoMaybe

What’s your favourite food or drink product you can buy from the supermarket? Why? What do you love about it?
Now, if you were the boss and you had to come up with 3 ideas to improve it, what would you do? (You can change anything – product, ingredients/flavours, size, packaging, where it’s available… anything you like

Please think of 2 different fruits and use describing words to explain the similarities/ differences between
The look of the fruit
Texture or feeling in the hand
Taste & flavour
Mouthfeel/texture when eating

Which Session
Wednesday 13th October 10 amWednesday 13th October 6 pmThursday 14th October 4 pmThursday 14th October 6:30 pm