Project Short Breaks

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other white backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic group - ChineseChinese or other Ethnic group - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchGraphic DesignTravel IndustryNone of these

What is your working status?

Full time workingPart-time workingStay at home parentStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Under 5 (pre-school age)5 to 1616+

Now thinking about short breaks, please indicate where you

a) Have stayed at in the past 18 months for the first time
b) Have stayed at more than once, the most recent being in the past 18 months
c) Have booked to stay at in the next 6 months for the first time

Have stayed at in the past 18 months for the first time

CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasons

Have stayed at more than once, the most recent being in the past 18 months

CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasons

Have booked to stay at in the next 6 months for the first time

CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasons

Still thinking about the short breaks you have been on in the past 18 months/have booked to go on in the next 6 months... which site you stayed at (eg, Butlins, Bognor Regis/Blue Stone, Pembrokeshire/Forest Holidays, Deerpark, Center Parcs, Sherwood Forest etc.)?

Still thinking about the short break you have been on in the past 18 months/have booked to go on in the next 6 months... when it comes to booking, which of the following applies to you?

I am/was the main decision maker re bookingMy partner and I made a joint decision re bookingSomeone else made the decision and booked the trip

Which of the following would you

a) Consider going on a short break to in the future
b) Would never consider

Consider going on a short break to in the future

CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasons

Would never consider

CottageGlampingCenter ParcsBluestoneForest HolidaysButlinsHavenPontinsWarnerHoseasons

How much you would be prepared to pay for a family short break in the future?

Less than £500£500 to £700£700 to £1,000Over £1,000

Thinking specifically about when you are on a family short break (i.e. 4/5 days or less, not a holiday 1 week+) with your family, which of the following applies to you?

When I am on a family short break with my family, I like to spend as much time as possible with my kidsFamily time is very important to me when I am on a short breakShort breaks are very important for our family, we lead busy lives and don’t spend enough time together day-to-day. Short breaks are the perfect opportunity for spending quality time togetherI like to send my kids to the kids club as much as possible when on a family short breakWhen I am on a short break with my family, I like have some time without my kids ie they will go to a kids clubWhen I am on a short break with my family, I like to have ‘me’ time, therefore I put my kids in a kids club as much as possible