Project Shaving

Ethnic Origin

White BritishWhite otherBlack CaribbeanBlack AfricanBlack otherIndianPakistaniBangladeshiAsian otherChineseWhite & Black CaribbeanWhite & Black AfricanWhite & AsianOther

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

How many times have you taken part in a market research group discussion/depth interview?

None1 to 34 to 6More than 6

What subjects have you been interviewed on before?

Do you or any of your friends/relatives, work or have ever worked in any of the following trades/professions or for any companies mentioned here?

MarketingMarket researchAdvertisingPress/JournalismPublic RelationManufacturing or retail/wholesale of food and/or beveragesManufacturing or retail/wholesale of personal care and cosmetic productsMarketing, advertising of personal care and cosmetic productsNone of these

How is your current living situation?
I live together with my parentsI live in a flat-sharing communityI live alone, in my own householdI live together with my partner in our own householdI live together with my partner and our childrenI live together with my children, without a partnerOther

What is your current working status?

Full-timePart-timeMarginally employedFull time homemakerStudentStill at schoolRetiredCurrently not employed, unemployed

What is your highest educational level?
Post-graduate degreeGraduated collegeAttended some collegeHigh school graduateLess than high school graduate

Which body care products do you use?
CreamShower gelDeodorantShaving gelShaving foam

How often do you shave on average – even if you shave only partially?
Shave the whole face dailyShave the whole face 3-6 times per weekShave the whole face 1-2 times per weekShave whole face less than 1-2 times per weekShave/trim partially but don’t shave the whole faceNever

What kind of beard do you have?
Clean shave (or 1-2 days stubble max)Full beard3-day beard/stubbleI have a partial beard or special kind of beard, e.g. a goatee beard, a moustache etc.

What type of 3-day beard/stubble do you usually wear?
I don’t shave for a few days (1-6 days) and then shave it all clean againI wear my beard/stubble permanently and only trim, but shave the contoursI only trim my beard and don’t shaveNone of these

Who decides which shaving products you buy and use for yourself?
I decide myselfI decide together with someone elseSomeone else decides for me

What shaving product brands have you used in the last 12 months? Please mention all the products you like to use.

Are there certain shaving product brands that you would not want to use?

To what extent does each of the following statements apply to you?
Please use the following scale to give your answer: 1 = fully agree; 5 = fully disagree; please use the numbers in between to differentiate your answers

I’m an open and accessible person.

1 Fully agree2345 Fully disagree

Before I say something, I usually think about it for quite a while.

1 Fully agree2345 Fully disagree

If I have to describe something, I’m usually able to do this very detailed.
1 Fully agree2345 Fully disagree

In a discussion, I would like to create my own ideas.

1 Fully agree2345 Fully disagree

It is said about me that I’m quite creative.

1 Fully agree2345 Fully disagree

If I’m confronted with a new idea, I’m quickly able to understand what the advantages and disadvantages of this would be for me and why.

1 Fully agree2345 Fully disagree

In a discussion, I would like to work together with others, but also discuss and stand up for my own ideas.
Commercials sometimes can give me useful information.

1 Fully agree2345 Fully disagree

I’m always up to date about new products and trends of beauty and body care products.

1 Fully agree2345 Fully disagree

I like to read articles in magazines or internet blogs about new trends in cosmetics.

1 Fully agree2345 Fully disagree

I'm generally excited to try new things.
1 Fully agree2345 Fully disagree

I normally buy in a routine and purchase mainly the same things all the time.
1 Fully agree2345 Fully disagree

I like to browse for new things in the store and like try them.

1 Fully agree2345 Fully disagree

When I found a good product I stick with that and don’t see a need to change.

1 Fully agree2345 Fully disagree

Others like to ask me for my opinion on new products.

1 Fully agree2345 Fully disagree

I don’t know why the industry always comes up with new products.
1 Fully agree2345 Fully disagree

Which group would you like to attend?

Group 2: Clean Shavers - Monday 18th March - 6.30pmGroup 4: Trimmers - Tuesday 19th March - 6.30pm