Project Pork – South Americans, Chinese & Asian – Zoom

"[radio ethnicity* default:0 "British" "Chinese" "South American" "Asian" "Other"]

Have you taken part in any market research discussion before?

YesNo

How many market research discussions have you taken part in, in the past 6 months and in the past 12 months?

What subjects were researched?

Have you ever been employed in any of the following occupations?

PR, Advertising or MarketingMarket ResearchThe Media - TV, Web, Online, PrintJournalism/Blogger/Vlogger/YoutuberAny Food or Drink manufacturerFood Shop/Supermarket store work (any role)Packaging designNone of these

Do you consent to the focus group being audio recorded (this will be used for internal analysis only and your responses will remain anonymous)?

YesNo

Roughly how many hours a day would you spend in Zoom (or similar) type meetings/gatherings?
More than 4 hours2-4 hoursAn hour or soLess than an hour

This research will require you to access and participate in a group Zoom meeting for 60 minutes. Are you able to do this comfortably and confidently?
YesNo

how would you participate in the Zoom research meeting?
LaptopTabletSmartphonePCOther

This research will need to be completed in your kitchen area - will this be possible without too much disturbance for/by others?
YesNo

which of the following statements best describes your household living arrangements?
I am young, live independently and have no children in my householdI live alone/with partner/friend and have children living with me all/most of the timeI am older and have no dependent children living with me all/most of the time

how old is your eldest child?
Under 55-1011-15Over 15 yearsNone of these

who in your household is responsible for most/all of the food grocery shopping?
I amJointly with someone elseSomeone else

Which of the following shops do you use most often for most of your grocery shopping?
AsdaTescoSainsbury’sMorrisonsAldi/LidlCo-op/M&S/WaitroseOther

who in your household is responsible for most/all of the cooking and meal preparation?
I amJointly with someone elseSomeone else

can you tell me which of the following statements best describes your diet?
I am VeganI am VegetarianI am a meat eater

how long have you followed a Vegan/Vegetarian diet?
12 months or less1-3 yearsMore than 3 yearsNot applicable

do you provide meat-based meals for anyone else in your household?
YesNo

which of these statements best describes your cooking skills and repertoires?
I enjoy cooking and make sure I find time to prepare meals. I have a few meals I regularly serve and would not consider myself to be too adventurousI enjoy cooking and make sure I find time to prepare meals I love trying new food ideas and would describe myself as an adventurous cook

About your meat consumption habits, which of the following best describes your attitudes towards eating meat?
I really enjoy most types of red meat and have no interest/intention of reducing my consumption of itI do enjoy red meat but I’m conscious of how much I eat it how often I eat it and am actively trying to reduce it, although my consumption of Chicken and Fish has remained the same/increasedN/A

I’d like you to think about the types of red meat you eat. Which of the following do you eat at least occasionally?
PorkChickenBeefLambNone of these

When you buy Pork, do you buy the Premium-priced meats like Finest or Taste the Difference, the Standard ones or the Economy ones most often?
PremiumStandardEconomy

How would you describe your enjoyment of Pork and other meat types that originate from Pigs
I really love Pork and other meat types from Pigs and would think of it as one of, if not, my favouriteI enjoy Pork and other meat types from Pigs but it would not be my first choice and I strongly prefer other meat typesNone of these

which of the following types of Pork Cuts/Products do you buy and enjoy frequently?
Pork JointPork MinceDiced PorkPork SteakPork ChopGammonBaconPork SausagePork Sausage RollsPork Scotch Eggs

Now thinking about the meals you prepare, which of the following statements best describes your cooking skills and repertoires?
I enjoy cooking and make sure I find the time to prepare proper meals. I generally make lots of good traditional British meals and am not very adventurous when it comes to making everyday mealsI enjoy cooking and make sure I find the time to prepare meals. I am very adventurous in trying new cooking styles and ingredients and am always on the lookout for new food ideasNeither of these describes me

In your cooking and meal preparation, would you say you stick mostly to your heritage in choosing what to have and how to prepare it?
YesNo

Would you say Pork, in various formats, is very much a staple in your meal preparation or is it something you use less often?
It is very much a staple I use very oftenI use it less oftenI rarely use it

Do you agree or disagree with the following statements I am:

ChattyWilling to speak my mindHappy to disagree with othersGood at games like charadesEnjoy working in teamsOpen-mindedInquisitiveEnjoy puzzles

Could you tell me 5 things to do with a plant pot, other than put a plant in it?

Which Session
Monday 19thTuesday 20thWednesday 21st