Project Non Meat – Zoom South East / South of England

Click to select Ethnic OriginWhite BritishWhite EuropeanBlack CaribbeanBlack AfricanBlack OtherIndianPakistaniBangladeshiChineseOther

Have you taken part in any market research discussion before?

YesNo

How many market research discussions have you taken part in, in the past 6 months and in the past 12 months?

What subjects were researched?

Have you ever been employed in any of the following occupations?

PR, Advertising or MarketingMarket ResearchThe Media - TV, Web, Online, PrintJournalism/Blogger/Vlogger/YoutuberAny Food or Drink manufacturerFood Shop/Supermarket store work (any role)Packaging designNone of these

Do you consent to the focus group being audio recorded (this will be used for internal analysis only and your responses will remain anonymous)?

YesNo

Roughly how many hours a day would you spend in Zoom (or similar) type meetings/gatherings?
More than 4 hours2-4 hoursAn hour or soLess than an hour

This research will require you to access and participate in a group Zoom chat with 4-5 others for 90 minutes. Are you able to do this comfortably and confidently?
YesNo

how would you participate in the Zoom research meeting?
Via laptopTabletSmartphonePC

This research will need to be completed in your kitchen area - will this be possible without too much disturbance for/by others?
YesNo

which of the following statements best describes your household living arrangements?
I am young, live independently and have no children in my householdI live alone/with partner/friend and have children living with me all/most of the timeI am older and have no dependent children living with me all/most of the time

How old is your eldest child?

Who in your household is responsible for most/all of the food grocery shopping?
I amJointly with someone elseSomeone else

Which of the following shops do you use most often for most of your grocery shopping?
AsdaTescoSainsbury’sMorrisonsAldi/LidlCo-op/M&S/WaitroseOther

Who in your household is responsible for most/all of the cooking and meal preparation?
I amJointly with someone elseSomeone else

Can you tell me which of the following statements best describes your diet?
I am VeganI am VegetarianI am a meat eater

How long have you followed a Vegan/Vegetarian diet?
Less than 6 months6 months-12 months1-2 yearsMore than 2 yearsN/A

Do you provide meat-based meals for anyone else in your household?
YesNo

Thinking about your meat consumption habits, which of the following best describes your attitudes towards eating meat?
I really enjoy most types of meat and have no interest/intention of reducing my consumption of itI do enjoy eating meat but I’m conscious of how much I eat it how often I eat it and am actively trying to reduce itI do enjoy eating meat but if I think about it, I am eating less meat than I used toN/A

I’d like you to think about the reasons why you are actively reducing the amount of meat you are eating, which of the following reasons would you say reflects your main motivations
I am trying to eat more healthily generallyI am trying to manage/prevent a specific health conditionI am concerned by the environmental impact of meat-eatingI want to introduce different ingredients/meal types in my dietN/A

How long have you been actively reducing the amount of meat you eat
Less than 6 months6 months-12 months1-2 yearsMore than 2 years

What have you been eating more of as you have reduced the amount of meat you eat?
FishVegetables/Vegan/Vegetarian prepared foodsPlant Based Meat Alternatives/prepared foods e.g. Soy/Seitan

You say you think you are eating less meat than you used to without especially trying to do so, which of the following reasons best describes why you think that has happened
I want to introduce different ingredients/meal types in my dietI have been tempted by new meat-free meal ideas and recipesI wanted to try some of the new meat-free prepared foodsI like to follow new food trends and meat-free seemed interestingI am not really sure it has just been one of those things

How interested are you in shortcut meal components that are made from a mix of meat and plant/vegetable ingredients?
Very interestedQuite interestedNot that interestedNot at all interested

Which of the following products do you buy frequently from the supermarket as part of your household meal provision?
[radio ready-meals use_label_element default:0 "Prepared Vegetarian/Vegan Ready Meals" "Prepared Vegetable-based meal centres e.g. vegetable-based sausages" "Plant-Based/Meat-Free(Meat Substitutes) meal centres e.g soy sausages" "Plant-Based/Meat-Free Cooked Meat style products e.g.” Meat Free Ham” "Plant-Based/Meat-Free Meat Joint Style products e.g. “Cheatin Beef Joint"]

When you buy Plant-based prepared meal options, do you usually buy Branded products or Supermarkets own brand?
BrandSupermarket ownA mix of brand and supermarket own

Do you agree or disagree with the following statements:

Agree
ChattyWilling to speak my mindHappy to disagree with othersGood at games like charadesEnjoy working in teamsOpen-mindedInquisitiveEnjoy puzzles

Disagree
ChattyWilling to speak my mindHappy to disagree with othersGood at games like charadesEnjoy working in teamsOpen-mindedInquisitiveEnjoy puzzles

Could you tell me 5 things to do with a cup, other than drink from it?

Which Session
Monday 15th FebTuesday 16th Feb

Which Depth
Depth 1Depth 2Depth 3Deep Dive W/ShopDepth 4