Project MORRISONS – WOOD GREEN – MARKET KITCHEN

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Could you tell me how many people live in your household (including yourself)

select all statements that apply to you:
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

Can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

COVID-19 will have had an impact on all of us, during the project we would like to think about the future, a future when the threat of COVID-19 is gone. Do you feel comfortable and able to project yourself into such a scenario?
Yes, I feel able to think about the future, despite present circumstancesNo, I do not feel able to think about the future given present circumstances

what your Religion is
ChristianMuslimHinduJewishBuddhistSikhJehovah WitnessCatholicOther

Are actively practising it?
YesNo

Does your religion prohibit you from consuming certain foods?

Do you have any dietary requirements or Allergies?
PescatarianVegetarianVeganFlexitarianHalalKosherGluten FreeDairy-FreeLactoseNone of the above

Can you tell me which one best applies to you?
I am solely responsible for choosing what I/we eat when outI am jointly responsible for choosing what we eat when outSomeone else is solely responsible for choosing what I/we eat when out

Have you or any close family or friends ever worked for Morrisons Wood Green, either in the branch of Morrisons or elsewhere?
YesNo

Shop in most often and spend the most money in?
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

Shop in occasionally or use it for top-up shopping?
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

Used to shop in but no longer do so?
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

Choose not to shop in?
M&S (food department)MorrisonsASDACo-opAldiLidlTescoWaitroseSainsbury’sIceland

When did you last visit the Morrisons Wood green branch?
In the last weekIn the last 2 weeksIn the last monthIn the last 3 monthsLonger than 3 months ago

can you tell me how often you shop in the Morrisons Wood green branch?
RarelyOccasionallyRegularly/Often

Has Covid affected which supermarket you use at present?
YesNo

state which store you previously shop in?

Would you go back to the store after COVID?
YesNo

Have you shopped consistently, shopped in the Morrisons Wood green branch of Morrisons in the last couple of months?
YesNo

Do you know what Morrisons Market Kitchen is?
YesNo

Which of the following Market kitchen brands have you purchased from?
Char & SmokeBird & BasteLoaded & ToastedHot PanThe ChippyStreet VeganVeg SocialPastaPizzaMilkshake & WafflesBREWNone of the above

What is your favourite Market Kitchen meal and why?

Since July 2021 how many times would you say you have visited the Market kitchen section?
1 time2 times3 timesMore than 4 times

When attending the Market Kitchen what meal times do you purchase?
BreakfastLunchEvening mealOther

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

We are inviting you to participate in an accompanied shopping trip with a researcher from Morrisons. Social distancing measures will be in place and face coverings will be required instore. Are you happy to attend on this basis?
YesNo

[radio which-date default:0 "Wednesday 24th November - 6:00 pm" "Wednesday 24th November - 6:45 pm" " Wednesday 24th November -7:45pm" "Thursday 25th November -9:30am" " Thursday 25th November -12:00pm" "Thursday 25th November - 1 pm" "Thursday 25th November -6pm" Thursday 25th November -6:45pm"]