Project Milk

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsProduction, Manufacture or sale of dairy productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Thinking now about your household food shopping, which of the following applies to you?

I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping

Which of the following do you buy and eat regularly?

BreadBreakfast cerealsFresh fruitYogurtsFruit juiceMilk / Milk Alternatives

Which of the following types of milk/milk alternatives do you;

a) Regularly buy (once a week or more often) and currently have at home

Whole MilkSemi Skimmed MilkSkimmed MilkLactose Free MilkSoya MilkUHT MilkFiltered MilkOther Alternative milk i.e. Almond / Hazelnut etc

b) Infrequently buy (2 or 3 times a year) and have bought in the six months

Whole MilkSemi Skimmed MilkSkimmed MilkLactose Free MilkSoya MilkUHT MilkFiltered MilkOther Alternative milk i.e. Almond / Hazelnut etc

c) NEVER buy or consume, but would be open to in the future

Whole MilkSemi Skimmed MilkSkimmed MilkLactose Free MilkSoya MilkUHT MilkFiltered MilkOther Alternative milk i.e. Almond / Hazelnut etc

d) WOULD NOT buy or consume

Whole MilkSemi Skimmed MilkSkimmed MilkLactose Free MilkSoya MilkUHT MilkFiltered MilkOther Alternative milk i.e. Almond / Hazelnut etc

Which brands of Filtered Milk do you buy?
(PLEASE CHECK THE LABEL TO ENSURE IT IS FILTERED MILK - IT WILL BE WRITTEN ON THE LABEL)

From which of the following supermarkets do you buy your Filtered Milk?

TescoAsdaMorrisonsSainsbury’sCo-opWaitroseLocal convenience store

And which of the following supermarkets do you go to MOST OFTEN, to do your main, weekly grocery shop?

TescoAsdaMorrisonsSainsbury’sCo-opWaitroseOther

Which of the following brands would you NEVER buy & eat?

HenizMüllerArlaDanone

Looking at the following list of adjectives, which ones would you say best describe yourself?

AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which group would you like to attend?

Group 5: Low Frequency/Non- buyers of Filtered Milk - 8.00pmGroup 6: Regular Filtered Milk buyers - 6.00pm