Project KIDS CLOTHING ||  Zoom – UK wide

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

select all statements that apply to you:
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

Can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

COVID-19 will have had an impact on all of us, during the project we would like to think about the future, a future when the threat of COVID-19 is gone. Do you feel comfortable and able to project yourself into such a scenario?
Yes, I feel able to think about the future, despite present circumstancesNo, I do not feel able to think about the future given present circumstances

How old are your children?
Baby/Toddler (0-3 years)Young Child (4-6 years)Older Child (7-11 years)Teen (12-16 years)Other

What are the genders of your children aged 0-16?

Which of the following types of children's products
Do you have an interest in it?
ClothingSportswearFootwearHomeware/NurseryFurnitureWatches and jewelleryElectricals/GamingToys

Do you buy regularly?
ClothingSportswearFootwearHomeware / NurseryFurnitureWatches and jewelleryElectricals/GamingToys

Do you buy occasionally?
ClothingSportswearFootwearHomeware / NurseryFurnitureWatches and jewelleryElectricals/GamingToys

Do you never buy?
ClothingSportswearFootwearHomeware/ NurseryFurnitureWatches and jewelleryElectricals/GamingToys

Which of the following statements best applies to you with regards to shopping for clothing and sportswear for your children?
You make the decision aloneYou discuss things with your partner or someone else, but tend to make the final decisionsYou make decisions jointly with your partner or someone else and are fully involved in the final decisionYou discuss things but your partner/someone else makes the final decisionYou leave it all up to your partner/someone else

Do you shop online regularly?
YesNo

Which, if any, of the following retailers:
Are you aware of this?
LittlewoodsVeryNextCurry’s/PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy Perkins

Have you ordered from (online) in the past 12 months and more than once ever?
LittlewoodsVeryNextCurry’s/PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy Perkins

Have you (or anyone in your household) ever ordered from (online) before?
LittlewoodsVeryNextCurry’s/ PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy Perkins

Would you never order (online) for any reason?
LittlewoodsVeryNextCurry’s/ PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy Perkins

Which of the following products do you regularly shop for online at VERY?
NurseryKids clothingKids footwearKids sportsToysGamingAdult ClothingAdult FootwearHomewareGardenElectricalsBeautyJewellery

Do you have a shopping account with Very?
YesNo

When using your Very shopping account do you pay interest?
AlwaysVery oftenSometimes/occasionallyNot very oftenHardly everNeverDon’t know

About both online and in-store purchases, how often do you buy clothing, home and/or electrical items using credit? For example, by credit card, store finance/credit, overdraft or online credit such as Klarna, credit from PayPal etc.
AlwaysVery oftenSometimes/occasionallyNot very oftenHardly everNeverDon’t know

Generally, when buying these types of items using credit, do you pay interest
AlwaysVery oftenSometimes/occasionallyNot very oftenHardly everNeverDon’t know

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptop with webcamDesktop PC with webcam

Do you have a fast and reliable internet connection at home?
YesNo

Do you have a quiet place to take part in the project away from any loud noises or distractions?
YesNo

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology