Project Ice Cream – London – Online

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other white backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or other Ethnic group - ChineseChinese or other Ethnic group - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

About your household food shopping (including ice cream), can you tell me which of the following applies to you?
I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping

Can you tell me which, if any, of the following you buy and eat regularly?
BreadBreakfast cerealsFresh fruitYogurtsFruit juiceIce creamOther

you say you buy and eat ice cream regularly, please can you tell me which of the following statements you agree with most?
I eat ice cream just at homeI only eat ice cream when I'm out, ie restaurants, cafes etcI eat ice cream both when I'm home and when I'm out at restaurants and cafes etc

Can you tell me whether the price determines which brand you buy or do you not base your purchases off-price?
Yes I make my purchases based on priceNo, price alone does not determine which brands of ice cream I buy

Specifically, about brands of ice cream you regularly buy and eat, can you tell me which, if any, of the following you
Currently have at home and is your preferred brand
Carte d'OrHaagen-DazsBen and Jerry'sWall'sMackie'sKelly'sShops own label

Have bought in the past but not past 12 months
Carte d'OrHaagen-DazsBen and Jerry'sWall'sMackie'sKelly'sShops own label

Have never bought
Carte d'OrHaagen-DazsBen and Jerry'sWall'sMackie'sKelly'sShops own label

Would not consider
Carte d'OrHaagen-DazsBen and Jerry'sWall'sMackie'sKelly'sShops own label

Can you tell me which of the following statements best applies to you?
I get a lot of pleasure out of foodI like to try new food productsIt's worth spending extra on good quality foodI like to host dinner parties/family meals where I cook indulgent and delicious food for family and friendsI like to treat myself to foods I know are not good for meI think of myself as a confident personI prefer to make my meals from scratchI don't agree with any of the following statements

Would you say that you are open to sharing what is great and what is challenging in life (ie the ups and downs of life?
Yes, I am open to discussing the ups and downs of lifeNo, I am not open to discussing the up and downs of life

Can you tell me if you or anyone in your household
Has any food allergies/intolerances e.g. dairy, wheat, etc that affect your choice of foodIs following a vegan dietFollows a restricted diet due to health reasonsIs on a diet (ie avoiding specific foods including biscuits, cakes, chocolate and deserts)Are planning on starting a diet in the near futureNone of the above applies to me/my household

now about technology, can you tell me which of the following you own?
Laptop/desktop with no camera or microphoneLaptop/desktop with a camera and microphoneTabletOther

Looking at the following list of adjectives, which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which Session
6.00pm7.45pm