Project Going Out

Gender
MaleFemale

Ethnic Origin
White BritishWhite EuropeanBlack CaribbeanBlack AfricanBlack OtherAsian/Asian BritishOther

Do you or any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsManufacturer, retailer or distributor of clothing, shoes, beauty or accessoriesAnyone working in retail or at a supermarket (including store assistants even if they only work for a few hours a week)None of these

Have you ever attended a market research group or a depth interview?

YesNo

What was the discussion about?

How long ago did you attend a Market Research group, depth or session?

NeverIn the last 6 monthsBetween 6 – 12 monthsOver 12 months+

How many sessions would you say you have attended in the last 2 years?

None3 or moreLess than 3

Your name and contact telephone number will be passed onto the Research team for use on the day so that they are aware of who if coming to the session and can call you on the day should there be any issues. Is this acceptable to you?

YesNo

Are you currently…?

In full/part time educationWorking full timeWorking part timeAt home mumOn maternity leaveRetired/Unemployed

Are you currently pregnant?

YesNo

Have you given birth within the last 6 months?

YesNo

Which clothing size do you wear most often?

Size 6 or smallerSize 8Size 10Size 12Size 14Size 16Size 18Size 20 or above

When buying clothes for yourself do you EVER have to buy from any of the following ranges?

TallPetiteTeens (such as 9-15)None of these

How often do you tend to go shopping for fashion nowadays?

WeeklyMonthlyEvery 2 monthsEvery 3 monthsLess than every 3 months

And how much would you say you tend to spend on fashion for yourself in an average month?

Less than £20£20-£40£40-£60Over £60

From which of the following stores have you bought clothes yourself in the last 6 months?
B: Are there any stores that within the past 3 months you have browsed at, either online or in store, but have not purchased from?
C: Are there stores that you would choose not to buy from i.e. reject?

A: Bought from in the last 6 months

NextRiver IslandH&MNew LookPrimarkM&STopshopZaraASOSPretty Little Thing

B: Not bought from in last 3 months but have browsed

NextRiver IslandH&MNew LookPrimarkM&STopshopZaraASOSPretty Little Thing

C: Reject

NextRiver IslandH&MNew LookPrimarkM&STopshopZaraASOSPretty Little Thing

Which of the following type of things do you tend to buy from New Look nowadays?
Are there are items that you would not consider buying from New Look?

Currently buy

LingerieBlouses/shirtsSkirtsJersey tops (t-shirts, stretchy tops)Trousers/JeansGoing out clothesCoats/JacketsJacketsKnitwearFootwear

Not consider

LingerieBlouses/shirtsSkirtsJersey tops (t-shirts, stretchy tops)Trousers/JeansGoing out clothesCoats/JacketsJacketsKnitwearFootwear

Which of the following best describes your habits when buying clothes and footwear for yourself?

I only really ever buy clothes or footwear from myself that is on sale or has an offer on itI buy clothes or footwear at full price, but can’t resist a promo or discount when I see oneMost of the time I buy full price, with the occasional discounted item

Which of the following “Going Out” occasions have you bought outfits for recently?

Local night outBig night outEvening SocialisingOther occasion – write in:None of these

Which New Look Store do you frequently go into?

New Look StratfordNew Look Oxford StreetOther New Look Store – write in:

What going out occasions do you have coming up in the next few weeks that you would dress up for?

________________________________________________________________________
Please state whether you agree or disagree with this statement:

"I spend more than £10 on average a month on clothes and footwear AND I browse in store once a month or more"

AgreeDisagree

Thinking about your personal style and the way you like to dress, how important is it that your look is….

Simple:

YesNo

Refined:

YesNo

Womanly:

YesNo

A bit androgynous – neither feminine or masculine:

YesNo

Stylish:

YesNo

Bold:

YesNo

Classy:

YesNo

Modest:

YesNo

Glamorous:

YesNo

Revealing:

YesNo

On trend/Fashionable:

YesNo

Casual:

YesNo

My Twist:

YesNo

________________________________________________________________________

Please select 6 words from the following list to describe your personality?

AdventurousFairPositiveDeterminedUpbeatConfidentShyOutgoingOpinionatedThoughtfulA strong leaderFast thinkingFunnyHappyLoudCreative

If you were asked to talk in front of other people, how would you react?

I’d be a bit nervous, but I would enjoy the challengeI think I’d be very nervous, terrified evenI’d be very comfortable

If you're selected, before coming to the session, you would be asked to complete a pre-task for us:

This will involve you taking 3 or 4 photos of yourself in various 'Going Out Outfits'. You will then be asked to upload these photos to a WhatsApp number.

Are you happy, willing and able to do this?

YesNo

Which group would you like to attend?

Group 1: Younger Females - 4.00pmGroup 2: Older Females - 7.00pm