Project GAMES – UK Wide – Males and Females

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Where do you live?

Select all statements that apply to you:
I am working normally despite the current climate with COVID-19Someone else in my household is working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeSomeone else in my household is working full time but from home due to COVID-19I am working reduced hours due to COVID-19 but in my normal work environment (not at home)Someone else in my household is working reduced hours due to COVID-19 but in their normal work environment (not at home)I am working reduced hours at home due to COVID-19Someone else in my household is working reduced hours at home due to COVID-19I have been furloughedSomeone else in my household has been furloughedI have been made redundant due to COVID-19Someone else in my household has been made redundant due to COVID-19

Can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

How often do you go on paid-for activities outside of the home? (think of your behaviour prior to COVID-19 restrictions)
More than once a weekOnce a week2-3 times a monthOnce a monthLess than once a month

About these activities, which of the following statements best applies to you?
I am solely the main decision-makers or have significant influence over the decision for the activities and days outI am jointly responsible the decision-makers or have significant influence over the decision for the activities and days outSomeone else is the main decision-makers or have significant influence over the decision for the activities and days out

Would you be willing to visit London for an experience led day out in the near future?
YesNo

Which of the following paid for activities do you enjoy:
Did take part in and would like to continue when they re-open?
Theatre/cinema showImmersive theatre/cinema (e.g. Secret cinema, Punchdrunk)Virtual reality exhibition/tourVirtual reality experienceGuided tours of attractionsAudio tour of attractionsMuseum/heritage exhibitionArt exhibitionPhysical activity attractions (e.g. assault course, trampolining)Mental activity attractions (e.g. quiz, escape room)Seasonal activities at attractions (e.g. egg hunts, ice skating)Re-enactments at attractions (history & heritage)Wine/beer/spirits tasting or tourFood / drink festivalArt & craft activitiesTheme park/fairground ridesImmersive dining

Would you be opened to doing it in the future?
Theatre/cinema showImmersive theatre/cinema (e.g. Secret cinema, Punchdrunk)Virtual reality exhibition/tourVirtual reality experienceGuided tours of attractionsAudio tour of attractionsMuseum/heritage exhibitionArt exhibitionPhysical activity attractions (e.g. assault course, trampolining)Mental activity attractions (e.g. quiz, escape room)Seasonal activities at attractions (e.g. egg hunts, ice skating)Re-enactments at attractions (history & heritage)Wine/beer/spirits tasting or tourFood/drink festivalArt & craft activitiesTheme park/fairground ridesImmersive dining

Would you never consider doing it?
Theatre/cinema showImmersive theatre/cinema (e.g. Secret cinema, Punchdrunk)Virtual reality exhibition/tourVirtual reality experienceGuided tours of attractionsAudio tour of attractionsMuseum/heritage exhibitionArt exhibitionPhysical activity attractions (e.g. assault course, trampolining)Mental activity attractions (e.g. quiz, escape room)Seasonal activities at attractions (e.g. egg hunts, ice skating)Re-enactments at attractions (history & heritage)Wine/beer/spirits tasting or tourFood/drink festivalArt & craft activitiesTheme park/fairground ridesImmersive dining

Can you tell me the names of the places you have been to for the above activities in the past 18 months?

What is the maximum you are willing to pay for these activities?
£5 or less£6-10£11-14£15-20£21-24£25-30£30+

Which of the following games are you fans of?
UnchartedAssassin CreedTomb RaiderJumanjiCall of DutyGod of WarOther

When you think about activities in general what experience are you looking for?
Thrill/Adrenaline seekerDifferent experiences seekerChallenge seekerHistory seekerNature seekerOther

If you had to choose between buying a new item and having a new experience, which would you choose?
New itemNew experience

Do you have a strong internet connection at home?
YesNo

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptopDesktop PC

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED

During this project, we will require you to upload pictures, videos and written responses to the platform. These pictures, videos and written responses will only be seen by the research team and will only be used for the purpose of this research project.
Are you happy to participate on this basis?
YesNo