Project Football

Your ethnic origin?

White BritishWhite IrishAny other White backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianAny other mixed backgroundIndianPakistaniBangladeshiAny other Asian backgroundCaribbeanAfricanAny other black backgroundChineseAny other background

Have you or any member of your family or close friends been employed in any of the following roles?

AdvertisingMarketingFinanceBankingMarket ResearchPublic Relations/MediaJournalismNone of these

How many market research focus groups have you participated in, in the past?

1-3 groups4+ groupsNone

When did you last attend a market research focus group?

In the last 6 monthsOver 6 months agoI have never attended a market research focus group

Please indicate which of the following statements applies to you

I am interested in the Premier League and support a Premier League ClubI am interested in the Premier League but don’t support a Premier League ClubI am interested in football but am not interested in the Premier LeagueI am not interested in football

Which of the following statements comes closest to your view?

I don’t watch or follow football and I dislike everything about itI don’t watch or follow football and I dislike most things about itI don’t watch or follow football but on balance I don’t mind itI don’t watch or follow football but I am generally favourable towards itn/a

Please rate your agreement with the following statements on a scale of 0-10 for each pair. In each case,
0 means complete agreement with the first statement (a)
10 means complete agreement with the second statement (b)
and 5 means you agree with both equally.

1a) The international profile of the Premier League projects a global image of the UK that I am proud of vs
1b) The international profile of the Premier League projects a global image of the UK that I am uncomfortable with

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2a) The Premier League represents the best of modern Britain vs
2b) The Premier League represents the worst of modern Britain

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3a) It is more important for a country to protect its own interests vs
3b) It is more important for countries to work together on shared objectives

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4A) There are too many foreign players, managers and club owners in the Premier League vs
4b) The Premier League’s ability to attract foreign players, managers and club owners is one of its greatest strengths

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5a) Marriage should be between a man and a woman vs
5b) Marriage should be open to any couple who are prepared to commit publicly to one another

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6a) There are too many foreign players, managers and club owners in the Premier League vs
6b) The Premier League’s ability to attract foreign players, managers and club owners is one of its greatest strengths

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7a) I favour more jail time for criminal vs
7b) The justice system should be more about rehabilitation than punishment

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8a) It is more important for a country to protect its own interests vs
8b) It is more important for countries to work together on shared objectives

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9a) It is more important for a country to protect its own interests vs
9b) It is more important for countries to work together on shared objectives

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10a) There is too much money in Premier League football vs
10b) The money in Premier League football shows how successful it is

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If you were in a group discussion with a group of total strangers, how do you think you'd feel and behave?

I'd feel nervous and probably wouldn't say muchI enjoy meeting new people and would be comfortable in a discussionI am not shy when in a group situation and would be outspoken and make an effortI'd switch off if I found it boringI'd feel a bit anxious but would try to join in

Which group would you like to attend?

Group 1: Non-football Fans (Non-Whites) - 6.15pmGroup 2: Football Fans (Whites) - 8.00pm