Project FABRIC CONDITIONER WORKSHOP – IN PERSON

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

Please tell me if you or any members of your family work for any of these companies.
GSKProcter and GambleJohnson & JohnsonSC JohnsonReckitt BenckiserUnileverNone

Which of the following best applies to you?
I personally choose and buy the laundry products I useI choose the laundry products that I use but someone else buys themSomeone else chooses and buys the laundry products I use

Which of the following best applies to you?
I am solely responsible for the laundry/ clothes care in my householdI am jointly responsible for the laundry/ clothes care in my householdSomeone else is responsible for the laundry/ clothes care in my household

On average, how many loads of laundry do you do a week?
5 +3 - 4 loads a week2 or less loads a week

Which of the following methods do you use to wash your laundry most often?
Washing machineWashing by handOther

Which, if any, of the following laundry products:

Do you use regularly use it for your washing?
Laundry powder detergentLaundry tablet detergentLaundry capsules detergentLaundry bar detergentLaundry liquid detergentLaundry gel detergentFabric softenerFabric conditionerFabric freshenerColour catchersDryer sheetsStain removersWhitenersPre-wash detergent

Do you use it occasionally for your washing?
Laundry powder detergentLaundry tablet detergentLaundry capsules detergentLaundry bar detergentLaundry liquid detergentLaundry gel detergentFabric softenerFabric conditionerFabric freshenerColour catchersDryer sheetsStain removersWhitenersPre-wash detergent

Do you use particular items of clothing?
Laundry powder detergentLaundry tablet detergentLaundry capsules detergentLaundry bar detergentLaundry liquid detergentLaundry gel detergentFabric softenerFabric conditionerFabric freshenerColour catchersDryer sheetsStain removersWhitenersPre-wash detergent

When buying a fabric conditioner, which of the following types would you buy most often?
Standard varietySensitive skinConcentrated/ultra-concentratedDon’t know/something else

About the brands, you buy and use for fabric conditioner…
Which brand do you use most often, and are currently using now?
ComfortFairyLenorEcoverWilton London EcoMethodSurfStore own brandOther

Do you use it some of the time/have you used it in the past 3 months?
ComfortFairyLenorEcoverWilton London EcoMethodSurfStore own brandOther

Have used it in the past year but no longer use it?
ComfortFairyLenorEcoverWilton London EcoMethodSurfStore own brandOther

Would consider using it in the future?
ComfortFairyLenorEcoverWilton London EcoMethodSurfStore own brandOther

Would you never consider using it in the future for any reason?
ComfortFairyLenorEcoverWilton London EcoMethodSurfStore own brandOther

You mentioned you use ‘Comfort’ brand regularly Which variant of Comfort do you use regularly?
Comfort Blue IntenseComfort PureComfort Blue Skies

You mentioned you used ‘Comfort’ brand in the past year, Which variant of Comfort did you use?
Comfort Blue IntenseComfort PureComfort Blue Skies

Which of the following statements accurately describes your attitudes towards sustainability in laundry products
I am aware of sustainable options available in the laundry products such as cardboard boxes, less chemicals, recyclable bottles or refillable spotsI like to keep an eye out for more sustainable laundry products and opt for those when I canI actively look for more sustainable laundry products and aim to purchase only thoseI am willing to spend a bit more if there are sustainable options within laundry productsI do not believe that we can have affordable sustainable options in laundry productsI am aware of sustainable options in laundry products but I cannot actively purchase it due to certain reasons

Which of the following categories do you
Consider sustainability of the products in this category before purchasing?
Fruit and vegClothingCleaning productsFrozen foodsDairyDrinksMeat & FishCupboard foodsToiletriesBeautyHomewareOther

Occasionally make purchasing decisions based on sustainability?
Fruit and vegClothingCleaning productsFrozen foodsDairyDrinksMeat & FishCupboard foodsToiletriesBeautyHomewareOther

Do not currently consider but would be open to considering sustainability in my purchasing decisions in this category?
Fruit and vegClothingCleaning productsFrozen foodsDairyDrinksMeat & FishCupboard foodsToiletriesBeautyHomewareOther

Do not and would not consider sustainability of the products in this category before purchasing
Fruit and vegClothingCleaning productsFrozen foodsDairyDrinksMeat & FishCupboard foodsToiletriesBeautyHomewareOther

In order to take part in this research you must agree to take part an online pre task which will be followed with a 2.5 hr group, is this something you are able to commit to?
Yes I am happy and able to take part in both stages of researchNo I am NOT happy to take part in both stages of research

If you were to live a day like someone else. Who would it be and why?

Each of us has an opinion about the city we live. Describe your city, comparing it with any product, drink or type of music. Why do you think so?
Please be as detailed as possible.

If you were to describe the smell and taste of Lemongrass tea vs. Elderflower tea – how would you do that?

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptop with webcamDesktop PC with webcam

Do you have a fast and reliable internet connection at home?
YesNo

Do you have a quiet place to take part in the project away from any loud noises or distractions?
YesNo

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

Which, if any, of the following tasks do you do regularly on your smartphone/ tablet/ laptop/ desktop and are confident in doing?
Sending emailsDeleting spam emailsUsing a search engine (e.g. Google)Filling out an application formOnline shoppingUsing a mobile applicationEvaluating whether a website is safe/ can be trustedUploading/ downloading filesPlaying gamesStaying in touch with friends/ family using video call applicationsManaging/ paying bills on a supplier’s websiteBrowse and post on social mediaOnline banking

Which Session
10:30-1:00pm1:30pm-4:00pm