Project Detergent

What is your working status?

Full TimePart TimeUnemployedStudent

When was the last time you participated in any market research?
In the last 3 monthsIn the last 6 months but more than 3 months agoIn the last year but more than 6 months agoMore than 1 year agoNever

What was the research about?
Antiperspirant/Deodorant /Body sprayDishwasher productsStain removal productsCleaning productsPain reliefFood/drinkFootcareHair CareLaundryNone of these

Do you consent to provide your details to the Research Company in order for them to assess your suitability to take part in this study?
YesNo

Do you have children?
Yes, I have children who live at homeYes, I have children who have left homeNo (pre-family)

Do you or any member of your family or close friends work in any of these areas?
MarketingMarketing Research Company or departmentAdvertising/Promotions/DesignMarketers/wholesaler or manufacturer of personal care/household productsJournalism/Broadcasting/RadioPharmaceuticals companyDevelopment/retail of personal care/household productsBanking/Financial ServicesCivil ServiceBuilding/ConstructionMilitaryNone of these

Do you, or does any member of your family or close friends, work for any of the following companies?
Colgate PalmoliveJohnson & Johnson (J&J)Proctor & Gamble (P&G)Reckitt BenckiserUnileverHenkelSara LeeNone of the above

Which of the products below have you purchased in the last 6 months?
AntiperspirantLaundry detergentBeauty productsFoot care productsCleaning productsNone of these

What format of laundry detergent do you buy and use most often?
LiquidTabletCapsulePowderGelNone of these

Thinking about your shopping habits for laundry products, which of the following describes how the decision is made?
I choose which laundry products to buy, and buy them myselfI play an active role in deciding which laundry products to buySomeone else decides which laundry products to buy for me

Where do you usually do your laundry?
LaundretteAt homeElsewhere

Which of the following is most important to you when looking for a laundry detergent?
Environmentally friendly ingredientsFor sensitive skinFragrance of the detergentRemoves tough stainsOther

Which of the following phrases best describes how you use and perceive each of the following brands of liquid laundry detergent?

Surf Tropical Lily & Ylang Ylang
I currently use this brand of detergent and am loyal to itI currently use this brand of detergent but am not loyal to itI used to regularly use this brand of detergent but have stopped using in the past 6 monthsI have never used this brand of detergent

Bold Lavender & Chamomile
I currently use this brand of detergent and am loyal to itI currently use this brand of detergent but am not loyal to itI used to regularly use this brand of detergent but have stopped using in the past 6 monthsI have never used this brand of detergent

ASDA Tropical Liquid
I currently use this brand of detergent and am loyal to itI currently use this brand of detergent but am not loyal to itI used to regularly use this brand of detergent but have stopped using in the past 6 monthsI have never used this brand of detergent

Aldi own brand Tropical lily
I currently use this brand of detergent and am loyal to itI currently use this brand of detergent but am not loyal to itI used to regularly use this brand of detergent but have stopped using in the past 6 monthsI have never used this brand of detergent

Aldi own brand Lavenda and Camomile 2in 1
I currently use this brand of detergent and am loyal to itI currently use this brand of detergent but am not loyal to itI used to regularly use this brand of detergent but have stopped using in the past 6 monthsI have never used this brand of detergent

Tesco own brand Lavender Dreams gel
I currently use this brand of detergent and am loyal to itI currently use this brand of detergent but am not loyal to itI used to regularly use this brand of detergent but have stopped using in the past 6 monthsI have never used this brand of detergent

Morrisons’s own brand Lychee & Passion Fruit
I currently use this brand of detergent and am loyal to itI currently use this brand of detergent but am not loyal to itI used to regularly use this brand of detergent but have stopped using in the past 6 monthsI have never used this brand of detergent

Other supermarket own brand

How many different laundry detergents you currently have in at home?

To what extent do you agree or disagree with the following statements?

I am interested in trying new products
Disagree StronglyDisagree a LittleNeither Agree nor DisagreeAgree a LittleAgree Strongly

I would be happy to use a new product instead of my regular laundry detergent
Disagree StronglyDisagree a LittleNeither Agree nor DisagreeAgree a LittleAgree Strongly

I like to share my opinion with others
Disagree StronglyDisagree a LittleNeither Agree nor DisagreeAgree a LittleAgree Strongly

I consider myself to be ‘digitally savvy’
Disagree StronglyDisagree a LittleNeither Agree nor DisagreeAgree a LittleAgree Strongly

Do any of the following conditions apply to you?

Pregnant or breast feeding
YesNo

Dermatological skin condition including dermatitis, eczema or psoriasis
YesNo

Allergic to any laundry products
YesNo

Have you ever suffered any allergic skin reactions to any laundry products?
YesNo

Have you ever suffered any irritation from any laundry products?
YesNo

If you were walking through a forest, how would you describe the sights, sounds, smells and feel of your experience?
If you were walking through a forest, how would you describe the sights, sounds, smells and feel of your experience?

Imagine you have just done a wash. Can you describe… How it smells? How your clothes look after the wash? How does it make you feel?"]
Imagine you have just done a wash. Can you describe… How it smells? How your clothes look after the wash? How does it make you feel?

Do you own a desktop/laptop which you could use and be happy to join a 15 minute video call with us as one of the initial video tasks (likely to be via Zoom)?
YesNo

Do you have access to a fast and reliable Wi-Fi connection and are you happy to use your smartphone to access the online board (this will include filming and uploading video diaries)?
YesNo

Which of the following product profiles do you fit?
Profile 1 Surf TropicalProfile 2 Surf TropicalProfile 3 Bold LavenderProfile 4 Surf SwitcherProfile 5 Supermarket Own Brand