Project Coffee Consumers – UK WIDE

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

tell me where you live

select all statements that apply to you
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

COVID-19 will have had an impact on all of us, during the project we would like to think about the future, a future when the threat of COVID-19 is gone. Do you feel comfortable and able to project yourself into such a scenario?
Yes, I feel able to think about the future, despite present circumstancesNo, I do not feel able to think about the future given present circumstances

Do you have a fast and reliable internet connection at home?
YesNo

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptop with webcamDesktop PC with webcam

Do you have a quiet place to take part in the project away from any loud noises or distractions?
YesNo

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

Which, if any, of the following tasks do you do regularly on your smartphone/ tablet/ laptop/ desktop and are confident in doing?
Sending emailsDeleting spam emailsUsing a search engine (e.g. Google)Filling out an application formOnline shoppingUsing a mobile applicationEvaluating whether a website is safe/ can be trustedUploading/ downloading filesPlaying gamesStaying in touch with friends/ family using video call applicationsManaging/ paying bills on a supplier’s websiteBrowse and post on social mediaOnline banking

Do you like Coffee?
YesNo

Do personally consume coffee regularly i.e at least once a week, every week?
YesNo

Which is your favourite coffee brand, describe why they're better than their competitors?

Which is your favourite type of coffee brand, describe why you like this as opposed to others?

Do you drink roasted/ground coffee and/or instant coffee?

tell me some names/brands of cafes where you buy coffee i.e. at least once a month?

When thinking about coffee machines from the list

Already have?
Coffee machineCoffee pod machineNone of the above, but considering

Considering purchasing?
Coffee machineCoffee pod machineNone of the above, but considering

Would never purchase?
Coffee machineCoffee pod machineNone of the above, but considering

Which if any of the following coffee machine brands

Have you Purchased?
BrevilleNespressoTassimo BoschSwanDe’LonghiLavazzaHomeverYabanoMelittaMorphy RichardsTowerDualitNescafe Dolce GustoOther

Are Aware of it?
BrevilleNespressoTassimo BoschSwanDe’LonghiLavazzaHomeverYabanoMelittaMorphy RichardsTowerDualitNescafe Dolce GustoOther

Would never purchase?
BrevilleNespressoTassimo BoschSwanDe’LonghiLavazzaHomeverYabanoMelittaMorphy RichardsTowerDualitNescafe Dolce GustoOther

What are your thoughts about the Nespresso brand?

If you could have a superpower, what would it be and why?

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED

As part of this research, you will be asked to complete a short pre-task prior to taking part in the online discussion. This pre-task will involve you making a short video sharing your thoughts Please answer the following questions on the video: sharing some thoughts about their ‘coffee knowledge…experiences…types or products to help us know a bit about them before we meet. We’ll require them to make a short video via a smartphone and send it to us, simply explaining the following:
1. My favourite place and time to have a coffee is…
2. The way I judge a great cup of coffee is…
You will then be asked to upload the video homework via a free platform e.g, WeTransfer or WhatsApp, and send it to the address given on the homework info that will be sent to them after they’ve been recruited. Please note that this video material will purely be used for research reference by the client and will not be broadcast. Would you be happy to do this?
YesNo

Which Session
Monday - 6:30pmTuesday 23rd - 6:30pmThursday 25th March - 4:00pm