Project Cluck

Do you have children?
YesNo

How old are each of your children?

What is your lifestage?
1- Pre-family (20-35 years old and no children at all)2- Younger Family (30-45 years old all children in the household under the age of 11)3- Older Family (30-50 years old at least one child at home above the age of 11 but not over 18)4- Post Family (Over 50 and have had children, none under 18 living at home)

Do you or any member of your family or close friends work in any of these areas?

Advertising/sales promotion/designCateringJournalismMarketing/market researchNew product developmentPublic relationsDietician / food-related professionsTV/Radio/PressCar industryEngineeringNone of these

Have you ever taken part in market research before?

Yes, in the last 12 monthsYes, but not in the last 12 monthsNo

What was the subject?

How much responsibility do you hold for the majority of the household grocery shopping?
Primary responsibilityJoint responsibilityNone

Which store do you
a) do the MAJORITY of your grocery shopping and
b) use to conduct TOP UP shops (at least fortnightly)

Majority of shopping (Only one)
AldiLidlCoopWaitroseTescoMorrisonsAsdaSainsburysOther (please state)

Top up shop ~ visit at least fortnightly(Code as many as apply)
AldiLidlCoopWaitroseTescoMorrisonsAsdaSainsburysOther (please state)

Do you totally avoid eating or purchasing any of the following products? (Code as many as apply)
GlutenDairyNutsEggsFish/shellfishMeatNone of these

Which one of the following products have you/do you…

Buy regularly (at least once a week or once a fortnight)
Whole chickenChicken pieces e.g. legs/breast/thighsTurkey pieces - e.g. legs/breast/thighsPork – joint, chops or loinBeef – joint or steaksSausages

Buy less often (at least once a month)
Whole chickenChicken pieces e.g. legs/breast/thighsTurkey pieces - e.g. legs/breast/thighsPork – joint, chops or loinBeef – joint or steaksSausages

Buy occasionally (at least twice a year)
Whole chickenChicken pieces e.g. legs/breast/thighsTurkey pieces - e.g. legs/breast/thighsPork – joint, chops or loinBeef – joint or steaksSausages

Rarely or never buy
Whole chickenChicken pieces e.g. legs/breast/thighsTurkey pieces - e.g. legs/breast/thighsPork – joint, chops or loinBeef – joint or steaksSausages

You mentioned that you often buy chicken, from the retailers below, which ones …
a) Do you buy chicken pieces from regularly (e.g. at least once a month)?
b) Have bought chicken pieces in the past but no longer do so?
c) Would never buy chicken pieces from (for any reason)?

Buy regularly

Asda own labelAsda brandedTesco own labelTesco brandedMorrisons own labelMorrisons brandedSainsbury’s own labelSainsbury’s brandedOther: Please specify

Bought in the past
Asda own labelAsda brandedTesco own labelTesco brandedMorrisons own labelMorrisons brandedSainsbury’s own labelSainsbury’s brandedOther: Please specify

Would never buy
Asda own labelAsda brandedTesco own labelTesco brandedMorrisons own labelMorrisons brandedSainsbury’s own labelSainsbury’s brandedOther: Please specify

We would like your opinions on some issues that relate to supermarkets and the foods they sell. How concerned are you with the following?

The amount of plastic used in supermarket packaging
1 Not at all concerned2 Not very concerned3 Quite concerned4 Very concerned5 Don’t know/unsure

The carbon footprint of supermarkets
1 Not at all concerned2 Not very concerned3 Quite concerned4 Very concerned5 Don’t know/unsure

The use of single-use plastic bags
1 Not at all concerned2 Not very concerned3 Quite concerned4 Very concerned5 Don’t know/unsure

The functionality of packaging (e.g. what else can it be used for etc.)
1 Not at all concerned2 Not very concerned3 Quite concerned4 Very concerned5 Don’t know/unsure

Animal welfare
1 Not at all concerned2 Not very concerned3 Quite concerned4 Very concerned5 Don’t know/unsure

Something completely different: what magical creature would you most like to own as a pet and why?

The research involves a 7-day online task and may also include a 90-minute one to one discussion. During the 90 minutes, a researcher would talk to you about your food purchasing habits and experiences from the online task. The telephone/Skype discussions would take place on one of the dates mentioned in the description above. Are you happy to take part in both parts of the research, and are you available on the discussion dates if required?
YesNo

Are you happy to be recorded during the telephone/Skype discussions?
YesNo

Are you computer literate and do you have access to a computer, tablet or smartphone with internet access?
YesNo

All respondents must agree to GDPR (General Data Protection Regulations) that the information they provide is for research purposes only. They will only be contacted for this specific project and must consent that the research company will keep their basic contact information i.e., name, email, telephone numbers, gender, age, social grade, ethnicity (if provided). This is used purely for quality control purposes and to prevent repeat attendance. All data is stored securely and not shared with any other party.

Do you consent to this?
YesNo