Project Clothing & Shoes – OTHER CITIES/OUTSIDE OF LONDON

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth, or session?

YesNo

How long ago did you attend a Market Research group, depth, or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Where do you live?

select all statements that apply to you
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

can you tell us how you feel about the current situation with COVID-19 and how it is impacting you daily?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

Has the current climate and any change to your working hours/environment had an impact on your spending on non-essential items?
YesNo

Which of the following types of products…
Do you buy online?
ClothingSportswearFootwearHomewareFurnitureWatches and jewelleryBeauty productsElectricals

Would you never buy online?
ClothingSportswearFootwearHomewareFurnitureWatches and jewelleryBeauty productsElectricals

Which, if any, of the following retailers:
Are you aware of this?
LittlewoodsVeryNextCurry’s/PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy PerkinsOther

Have you ordered from (online) in the past 12 months and more than once ever?
LittlewoodsVeryNextCurry’s/PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy PerkinsOther (write in):

Have you (or anyone in your household) ever ordered from (online) before?
LittlewoodsVeryNextCurry’s/PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy PerkinsOther

Would you never order from (online) for any reason?
LittlewoodsVeryNextCurry’s/PC WorldMarks & SpencerNew LookJohn LewisArgosIkeaTK MaxxAmazonB&QTescoAsdaDebenhamsDorothy PerkinsOther

when shopping online with very for items such as clothing, home, and electrical items, how often do you make purchases using credit? For example by credit card, store finance, store credit, overdraft, or online credit such as Klarna or credit from PayPal, etc.
AlwaysVery oftenSometimes/occasionallyNot very oftenHardly everNeverDon’t know

Generally, when buying these types of items using credit with very, do you pay interest
AlwaysVery oftenSometimes/occasionallyNot very oftenHardly everNeverDon’t know

Generally, when buying these items using credit, how often do you pay interest?
AlwaysVery oftenSometimes/occasionallyNot very oftenHardly everNeverDon’t know

Which of the following statements would you say that you agree with?
I'm comfortable with spreading the cost of my purchases with retail credit if they are expensive products/things I can’t affordI would rather buy a higher quality item and spread the cost than buy a cheap unreliable itemWhen buying on credit I always pay off in full before incurring interestBuy now pay later finance options are very appealing to meI rarely pay the credit card or loans off before incurring interest

Which of the following statements best applies to you?
I choose and purchase the clothing, sportswear, and footwear that I wearI choose the clothing, sportswear, and footwear that I wear but someone else purchases themSomeone else chooses and purchases the clothing, sportswear and footwear that I wear

Which of the following statements best applies to you?
Due to COVID I am working from home and hardly going out and therefore I don’t think about what I am wearing on a day to day basisAlthough I am going out and about less, I still care about what I am wearing on a day to day basis, less so than before COVIDWhilst COVID did impact how I was dressing on a day to day basis, as restrictions have begun to ease I have started to take a lot more interest in what I am wearingCOVID has had 0 impact on what I wear on a day to day basis

Where do you tend to buy your clothing, sportswear and footwear from?
In-store onlyOnline onlyFrom a catalogue onlyA mix of in-store and onlineA mix of in-store and from a catalogueA mix of online and from a catalogueA mix of in-store, online and a catalogue

Which online and catalogue retailer(s):
Do you regularly purchase clothing and footwear?
In The StyleMisguidedPretty Little ThingSheinASOSNextVeryAmazonFrom the brand direct (e.g. online/own stores)KaleidoscopeLook AgainOther

Would you never purchase clothing and footwear for any reason?
In The StyleMisguidedPretty Little ThingSheinASOSNextVeryAmazonFrom the brand direct (e.g. online / own stores)KaleidoscopeLook AgainOther

Which of the following statements best applies to you?
When buying clothing and footwear I only buy from premium brandsWhen buying clothing and footwear I tend to buy from a mix of premium brands and own-brand itemsWhen buying clothing and footwear I only buy own-brand items

Can you tell me what dress size you are? (e.g. 8, 10, 12,14, 16, 18, 20, 22 etc. and tall/petite)

Which of the following statements apply to you? Select all that apply.
I take pride in my appearanceIt is important to me that others consider me to be well presentedWhen it comes to the clothing, sportswear and footwear I wear I don’t always go for the cheapest optionI am a creature of habit and stick to brands I know and trust for clothing, sportswear and footwearI care about my appearance and put time, effort and money into things such as clothing, sportswear and footwearI follow fashion trends and buy the latest itemsI know what styles suit me best so I don’t really follow the latest fashion trendsI have very little interest in my appearance and clothing, there are more important things in life

Do you have a fast and reliable internet connection at home?
YesNo

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptopDesktop PC

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

To enable us to obtain a good mix of people, could you tell me which of the following words you think other people (e.g. your friends, family, colleagues, etc.) would describe you? (you can choose as many or as few as you like)
PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED

We will require you to upload pictures, videos, and written responses to the platform during this project. These pictures, videos, and written responses will only be seen by the research team and will only be used for this research project.

Are you happy to participate on this basis?
YesNo

Once the online community has finished you may be invited to take part in a follow-up group discussion on Zoom. Are you happy to participate on this basis?
YesNo