Project Chicken

Gender
MaleFemale

ETHNIC ORIGIN
White BritishWhite otherBlack CaribbeanBlack AfricanBlack otherIndianPakistaniBangladeshiAsian otherChineseWhite & Black CaribbeanWhite & Black AfricanWhite & AsianOther

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

How many times have you taken part in a market research group discussion/depth interview?

None1 to 34 to 6More than 6

What subjects have you been interviewed on before?

What is your working status?

Full timePart-timeNot workingFull time student/in education

What is your family status?

Pre-family, no kidsYoung Family, kids under 10Older Family, kids 11+Empty nester, kids left home

Do you or any of your friends/relatives, work or have ever worked in any of the following trades/professions or for any companies mentioned here?

Market ResearchMarketingJournalismAdvertisingPublic RelationsMediaAny supermarketRetail, distribution, manufacturing of any food or drink related productsNone of these

Are you the person responsible for the grocery shopping for your household?

Yes, solelyYes, jointlyNo

Which of these stores do you use for your MAIN grocery shop (at least every 2 weeks)? – single choice.

AldiAsdaBoothsBudgensCo-opFarmfoodsHeron foodsIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods Market

Which of these stores do you use for your grocery shopping regularly (at least once a month)? Choose all that apply

AldiAsdaBoothsBudgensCo-opFarmfoodsHeron foodsIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods Market

Are there any of these stores which you would NEVER consider using? Choose all that apply

AldiAsdaBoothsBudgensCo-opFarmfoodsHeron foodsIcelandLidlMarks and SpencerMorrison’sSainsbury’sTescoOcadoWaitroseWhole Foods Market

How often do you buy products from each of the following categories in your main shop?

Canned/tinned foods

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Pre-packaged cheese

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Whole raw chicken – (non-Halal/Kosher)

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Breads and Rolls

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Crisps and chocolate

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Pre-packaged sausages

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Vegetables

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Whole raw chicken Halal/Kosher

Every dayA few times a weekOnce a weekOnce every 2 weeksOnce a monthOnce every 3 monthsLess often than every 3 monthsNever

Which tier do you most often buy when purchasing a raw whole chicken?

Entry tier (eg. basic/value rangeMid tier (eg. standard range)Premium tier (eg. Finest, Taste the Difference) Organic

In which London Borough do you currently live?

CamdenHaringeyLewishamWandsworthCity of LondonIslingtonNewhamWestminsterHackneyKensington & ChelseaSouthwarkHammersmith & FulhamLambethTower HamletsBarking & DagenhamBromleyGreenwichHounslowBarnetCroydonHarrowKingston upon ThamesBexleyEalingHaveringMertonBrentEnfieldHillingdonRedbridgeRichmond upon ThamesSuttonWaltham Forest

Tell us about a new product you’ve seen in a supermarket recently and why you liked/disliked it?

If you were in a depth interview/group discussion with people you had not met before, how do you think you'd feel and behave?

I find it easy to talkI am happy talking to people I haven’t met beforeI sometimes feel intimidated by strangers, and sometimes find I don’t know what to sayI sometimes feel uncomfortable and anxious in the company of new peopleI’d switch off if I found it boring

Would you be happy to be re-contacted by 2CV in the future regarding this project?

YesNo

Which group would you like to attend?

Group 1: 10.00amGroup 2: 12.15pm