Premium Ice Cream

What is your working status?

Full TimePart TimeUnemployedStudent

Do you or any member of your family or close friends work in any of these areas?
MarketingMarketing Research Company or departmentAdvertising/Promotions/Design /PackagingMarketers/wholesaler or manufacturer of food and drink productsJournalism / Broadcasting/RadioFood and drink companyRetail (of any kind)Manufacturing of food and drink productsBanking/Financial ServicesCivil ServiceBuilding/ConstructionMilitaryNone of these

Have you ever participated in a Market Research discussion group/interview?
YesNo

When was the last time you participated in any market research?
In the last 3 months3 – 6 months ago6 months – 1 year agoMore than 1 year agoNever

Can you tell what the topic was discussing?
Antiperspirant/Deodorant/Body sprayFood/drink products (of any kind)Dishwasher productsStain removal productsCleaning productsBaby products (e.g. nappies, toys, etc.)Pain reliefFootcare (e.g. plasters, insoles, foot cream etc.)HaircareLaundryNone of these

Who chooses which food products you buy and eat?
I choose which products I buy and eat at homeI share responsibility in choosing which products I buy and eat at homeSomeone else buys and chooses the products I eat at home

Which of the following products have you bought from a supermarket in the last three months?

Dairy ProductsFruitVegetablesMeat/Poultry productsFrozen vegetablesEveryday premium ice cream (by this we mean products/brands such as Kelly’s of Cornwall, Carte D’Or, supermarkets own ice cream in any format)

Which of the following brands of everyday premium ice cream do you currently purchase regularly or occasionally?

I purchase this brand regularly (i.e. at least once every two months)
Kelly’s of CornwallCarte D’OrMackie’s of ScotlandASDA Own LabelMorrisons Own LabelSainsbury’s Own LabelTesco Own LabelCo-Op Own LabelWaitrose Own LabelNone of the above

I purchase this brand occasionally (i.e. at least once every three to four months)
Kelly’s of CornwallCarte D’OrMackie’s of ScotlandASDA Own LabelMorrisons Own LabelSainsbury’s Own LabelTesco Own LabelCo-Op Own LabelWaitrose Own LabelNone of the above

I have purchased this brand in the past, but no longer purchase
Kelly’s of CornwallCarte D’OrMackie’s of ScotlandASDA Own LabelMorrisons Own LabelSainsbury’s Own LabelTesco Own LabelCo-Op Own LabelWaitrose Own LabelNone of the above

I never purchase this brand
Kelly’s of CornwallCarte D’OrMackie’s of ScotlandASDA Own LabelMorrisons Own LabelSainsbury’s Own LabelTesco Own LabelCo-Op Own LabelWaitrose Own LabelNone of the above

Indicate if you have any of the following allergies or medical conditions:
DiabetesCoeliac DiseaseDairy intoleranceNut AllergiesLactose IntoleranceNone of these

To what extent do you agree or disagree with the following statements?

I would be happy to speak my mind in front of other people
Disagree StronglyDisagree a LittleNeither Agree nor DisagreeAgree a LittleAgree Strongly

I love sharing my opinions
Disagree StronglyDisagree a LittleNeither Agree nor DisagreeAgree a LittleAgree Strongly

If you had to describe an ideal ice cream product that does not currently exist what would it be? What would it look like, taste like, smell like? What would the flavour be and why?

Can you give me an example of a new food or drink product you have tried recently? Think about taste, smell, texture etc.

Which group would you like to attend on TUESDAY 17th March?
Group 1: 5:00pm - aged 65 to 75 yearsGroup 2: 7:30pm - aged 40 to 54 years