Oral Care

Please see below details of some upcoming research you may be interested in:

Subject	Oral Care
Dates And Times	Group 3: Wednesday 3rd July 6.00pm Group 4: Wednesday 3rd July 8.15pm Group 5: Thursday 4th July 6.00pm
Duration	2 hours
Location	Islington
Incentive	See below

We are conducting a market research study to understand attitudes to life, health and oral care. This will take the form of a 2 hour focus group discussion on oral care products.

Prior to attending the group you will be asked to complete a Pre-task.

One person from each group will be selected to complete a Post task – participate in a month-long WhatsApp group.

Incentives:
Pre-task – £20 (cash)
Group – £60 (cash)
Post task – £100 (BACS/PayPal)

Looking for 27 people – males and females aged 25 to 45 – to take part in 3 discussion groups.

Group 3: Anxious Advice Seeker – Wednesday 3rd July 6.00pm
Group 4: Polished Profiler – Wednesday 3rd July 8.15pm
Group 5: Focussed Fixer – Thursday 4th July 6.00pm

You must have experienced some discomfort in your teeth during eating/drinking or other activities in the last few months.If you’re interested in taking part in this project, please enter your details below, then click on the “Register For This Project” button at the bottom of this form.

Once we receive your application, if you fit the basic criteria, we will contact you for further screening before you’re selected to take part.

You will only be contacted if the answers you’ve provided meet the criteria for this project and we have spaces left on the group if you do not receive a response then you are not required to participate on this occasion.

Please Select Your Ethnic Origin

White BritishWhite IrishAny other White backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianAny other mixed backgroundIndianPakistaniBangladeshiAny other Asian backgroundCaribbeanAfricanAny other black backgroundChineseAny other background

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

An advertising agencyA marketing or marketing research firm or departmentEducational services (teaching, editorials, etc)A public relations or promotions firmRadio, television, newspaper, or any other mediaLegal services (Lawyer, etc)Medical professional, e.g. doctor, dentist, hygienist, pharmacist, practitioner, medical nurse, etc)Manufacture, sale or distribution of household furnishingsManufacture, sale or distribution of pharmaceutical, medical or health care productsManufacture, sale or distribution of dental or oral care productsManufacture, sale or distribution of dairy productsNone of the these

Please indicate if you or any members of your family work for any of these companies?
GSKProcter and GambleJohnson & JohnsonSC JohnsonReckitt BenckiserUnileverL’OrealColgate PalmoliveNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Have you ever felt a short, sharp sensation/discomfort in your teeth after doing one of the following…
Drinking cold drinksDrinking hot drinksEating cold food e.g. ice creamEating hot foodBrushing your teethEating sweet/sour foodBreathing in cold airAir conditioningI have never felt a short, sharp pain/discomfort in my teeth during any of the above

How frequently do you experience this short, sharp sensation/discomfort in your teeth?
DailyWeeklyEvery monthEvery 2-3 monthsEvery 4-6 monthsLess frequentlyNever

How bothered are you by this sensation or discomfort in your teeth?
Extremely botheredVery botheredSomewhat botheredNot very botheredNot at all bothered

When you buy toothpaste, which of the following best describes you?
I choose and buy it myselfI choose which brand to use, but someone else buys itSomeone else chooses and buys it

Do you suffer from severe tooth problems including having had recent oral health surgery, active caries, periodontitis etc.?
YesNo

Please indicate if you have;

All your own teethMainly natural teeth and a few crowns/bridges/implantsNearly all crowns or denturesAll dentures

Which of these two statements best applies to you?
Price is the primary influence on my purchase of toothpastePrice is not the primary influence on my purchase of toothpaste

When you purchase toothpaste, which of the following statements describes you?
I only ever stick to the same brands/products that I am familiar withI am open to the idea of trying new brands/productsI am prepared to pay a bit more for a better quality productI tend to mainly buy whatever is on offer/promotion

Which of the following types of toothpaste…

a) Do you buy and use most regularly?
Regular everyday toothpasteWhitening toothpasteAll in one/complete toothpasteSensitivity toothpasteGum toothpasteNatural toothpaste

b) Have you used in the last year?
Regular everyday toothpasteWhitening toothpasteAll in one/complete toothpasteSensitivity toothpasteGum toothpasteNatural toothpaste

c) Would you never consider using?

Regular everyday toothpasteWhitening toothpasteAll in one/complete toothpasteSensitivity toothpasteGum toothpasteNatural toothpaste

What sensitivity toothpaste(s) have you used within the last year?

Which of the statements below is most relevant to you?

STATEMENT 1: I proactively manage my health, and I believe my mental wellbeing is just as important as my physical health. Keeping healthy is about balance and natural solutions and alternative therapies definitely have a role to play in staying well. When it comes to my oral health specifically, I would never sacrifice the appearance of my teeth over their health.STATEMENT 2: I tend to expect the worst in situations and feel anxious about any issues with my health. I worry that any problems could be a sign of something more serious and I often find myself searching symptoms online.STATEMENT 3: I’m in control of my life and leave nothing to chance – I like routine and am good at organising myself and others. When I experience a problem with my health or oral health, I want to fix it as fast and efficiently as possible. I believe in science and trusted solutions when it comes to choosing healthcare products.STATEMENT 4: My appearance is important to me. I feel more confident when I look good and make every effort to stay young. I like to keep up with the latest trends. Keeping my teeth looking white is important to me – I believe a smile says a lot about a person.None of the above

IF YOU SELECTED STATEMENT 1:
To what extent do you agree with the following statements (n/a if you didn't select that statement above)

I look for products that are environmentally friendly
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Alternative therapies are important in healthcare
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I have a proactive mindset to my overall health
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I actively look for ways to minimise my stress levels
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I usually read the ingredient labels on products I buy
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Eating healthily has a positive impact on how I feel
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Natural remedies don’t work
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

The health of my teeth is more important to me than their appearance
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I will do everything I can to maintain my teeth at their best
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I regularly take vitamins
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

My mental health is just as important as my physical health
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I often look for products that contain a certain ingredient
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

______________________________________________________________

IF YOU SELECTED STATEMENT 2:
To what extent do you agree with the following statements (n/a if you didn't select that statement above)

There's little you can do to change things in life
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I have good intentions to be healthy but often not the willpower
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

It's hard to influence the state of your teeth
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I'm afraid of losing teeth in the future
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I often search symptoms online to find out what’s wrong with me
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I find it hard to stay on top of things
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I look for the best in situations (negative)
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I find myself over-analysing situations
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Friends would describe me as a worrier
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I worry that health issues could be sign of something more serious
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

______________________________________________________________

IF YOU SELECTED STATEMENT 3:
To what extent do you agree with the following statements (n/a if you didn't select that statement above)

I act on the advice of health care professionals
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Routine is important in my life
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I make lists to ensure I'm productive
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I buy products that work as quickly and as effectively as possible
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I look for maximum strength products
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I take notice of the claims of products
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I'm happy to pay to get a job done well
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I like to feel in control
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I value products that make my life easier
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I consider myself to be straight forward and rational
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I tend to take medication at the first sign of pain
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Tried and tested solutions are usually the best
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

______________________________________________________________

IF YOU SELECTED STATEMENT 4:
To what extent do you agree with the following statements (n/a if you didn't select that statement above)

My appearance is extremely important to me
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I've had/would consider cosmetic treatments to help my teeth look good
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I actively try to make my teeth whiter
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I like to keep up with the latest trends
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

The better I look, the better I feel about myself
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I'm willing to pay more to get the best results
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Exercise is an important part of my life
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I'm always looking for the latest products
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Being healthy is key to looking good.
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I have rituals and regimes to keep me looking good.
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I watch beauty and or/fitness videos and tutorials online
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

I've bought products I've discovered through social media
1 - Strongly Disagree2 - Disagree3 - Don’t Know4 - Agree5 - Strongly Agree6 - n/a

Which group would you like to attend?

Group 3: Anxious Advice Seeker - Wednesday 3rd July 6.00pmGroup 4: Polished Profiler - Wednesday 3rd July 8.15pmGroup 5: Focussed Fixer - Thursday 4th July 6.00pm