Online Community – Food On The Go

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodAnyone connected to supermarkets/Food/Restaurant industryButchersNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Do you have a computer or tablet to log in on to the online community with a valid email address which you check regularly and are you available and willing to do this?

YesNo

As a part of this study, you will be asked to make video clips using a smartphone and/or a camera and to upload these onto the online community. Do you have any means of taking digital photos and making video clips on which you are comfortable uploading onto your computer (these could be a webcam, smartphone, iPad/Tablet and/or a camera)?

YesNo

This research will take part in 2 stages. After the community is finished you may be invited to a group discussion, the group will take place on Tuesday 30th October - you will be given advance notice of the times and dates and will need to be able to commit to both parts of the research.
Are you available on those dates?

YesNo

At the group, you will be given some product to take home and try for a week and then let us know what product you prefer. Are you happy to do this and will proceed with the interview on this basis?

YesNo

Are you currently;

In full/part time educationWorking full timeWorking part-timeHomemakerRetiredUnemployed

Do you or ANY members of your close family have any allergies/dietary/religious food requirements that mean that you do not eat certain foods?
YesNo

Do you regularly buy food to go products – either for breakfast or lunch – eating in or taking away (i.e. foods like sandwiches, rolls, pies, pasties, burgers, pasties)?

YesNo

Do these food-to-go products regularly include hot or microwaveable options?
YesNo

At what times do you tend to buy and eat these food-to-go products?
On the way to workDuring working hoursAt lunchtime at my desk/van/site etcAfter workWhen I am out and about

Where do you tend to buy your food to go?

SupermarketConvenience StoreService station/ForecourtGreggsSubwayCostaOther coffee shopCaféSandwich bar

Which if any of the following food to go products do you;

Buy and eat regularly?

SandwichesPaninisWrapsBurgersPiesPastiesRollsPizzaNone of these

Buy and eat occasionally?
SandwichesPaninisWrapsBurgersPiesPastiesRollsPizzaNone of these

Choose not to buy and eat – i.e. reject?
SandwichesPaninisWrapsBurgersPiesPastiesRollsPizzaNone of these

Which of the following food to go brands are you:

Aware of?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

Do you buy or have then bought for you regularly?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

Do you buy or have then bought for you occasionally?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

Would you not consider buying?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

If you were to share a long train trip with 3 famous people- who would they be and why?

Now tell me about your favourite TV ad you have seen recently? What did you like so much about it?

Could you tell me how you would feel in a group discussion with OTHER strangers? Please pick the statement which best suits you:
I would enjoy talking to different people about new thingsI would be comfortable but probably keep myself to myselfI would feel nervous talking to a room of strangers

Which of the following words do you think other people (e.g. your friends, relatives, colleagues etc.) would use to describe you?
You can mention as many or as few as you like.

PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED