Museums

Please see below details of some upcoming research you may be interested in:

Subject	Museums
Date	Thursday 7th November
Time	6:15pm
Duration	90 minutes
Location	Central London
Incentive	£50 cash

We are conducting some research about cultural activities and museums.

The research will take the form of a 90 minute focus group, held in a central London venue. For your participation you will receive a payment of £50.

Looking for 8 people – males and female aged 25 to 40 – to take part in this research. Must enjoy going to museums/art galleries/exhibitions and have visited a number of museums in the last 12 months.

If you’re interested in taking part in this project, please enter your details below, then click on the “Register For This Project” button at the bottom of this form.

Once we receive your application, if you fit the basic criteria, we will contact you for further screening before you’re selected to take part.

You will only be contacted if the answers you’ve provided meet the criteria for this project and we have spaces left on the group – if you do not receive a response then you are not required to participate on this occasion.

Gender
MaleFemale

Ethnic origin
White EnglishWhite WelshWhite ScottishWhite Northern IrishWhite IrishGypsy or Irish TravellerEastern EuropeanOther White Background (please specify)White and Black CaribbeanWhite and Black AfricanWhite and AsianAny Other Mixed Background (please specify)IndianPakistaniBangladeshiChineseOther Asian Background (please specify)AfricanCaribbean

Have you or any members of your family or close friends ever worked in any of the following occupations or industries?

Advertising/Publicity/Creative & Design agencies/consultanciesMarket researchJournalism (TV/Press/Radio) Media independents/Public RelationsMedia (TV, Radio, Magazine or Newspaper)Marketing/sales promotion/outdoor specialistsNational politicsCorporate identity companies/direct marketingMuseumsTourismThe arts/cultural issues (e.g. theatre, art galleries, etc.)None of the above

Have you ever taken part in any market research group or interview, whether online or in a venue?

YesNo

When was the last time you took part in any market research?

In the last 6 monthsLonger than 6 months ago

How many focus groups have you ever attended?

01-33 or more

If you are invited to take part in any research, do you agree to be audio or video
recorded (for market research/internal purposes only)?

YesNo

Which of the following do you enjoy when you get the opportunity?
Choose all that apply

A
Going to the theatreGoing to the opera/balletGoing to museums/art galleries/exhibitionsGoing to the cinemaGoing to concerts

B
Eating outShopping (for clothes, homewares, etc.)Going to a spa/for a beauty treatmentWatching sporting event (live or on TV)Playing sport/going to the gym

Which one of the following statements most closely describes the kind of arts/cultural events you prefer?

“I tend to go for the unusual when it comes to the arts I enjoy. I like things that are more experimental and edgy and prefer things that aren’t part of the mainstream.”“I prefer to go to things I’ve heard good things about, from friends or people in the media. I need to know something is worth the trip rather than take a chance on something untested”“I would say my taste is good quality mainstream. I like going to major exhibitions of famous art at the Tate or V&A or a play or show in the West End that’s won awards. You’re more likely to see something good quality at a bigger or more famous institution”“I like to make a day of it when I got to arts things – so it’ll be a trip to the big exhibition going on at a museum, so lunch in the restaurant or café there, maybe a movie in the afternoon”

Why do you visit museums, art galleries or exhibitions?
Choose all that apply to you

To cross world famous works of art off my listTo go to the shop and caféTo feed my passion for art and cultureTo learn something newTo find out more about something I’m already interested in

When you visit a museum, which parts of the collection do you typically visit?

The permanent collectionTemporary exhibitions

When it comes to temporary exhibitions, are you happy to pay to visit them, even if there’s no charge to visit the whole museum?

YesNo

When go to a museum/gallery/exhibition, who do you…

(a) most often go with (say, 2 out of 3 visits)
(b) sometime go with? (say, 1 out of 3 visits)

Alone

most oftensometimes

With partner/friend(s)

most oftensometimes

With children or as a family (with or without another adult)

most oftensometimes

Which, if any, of the following museum in London…
a. Have you visited in the last 12 months?
b. Have you visited in the past but not recently?
c. Have you not visited?
d. Would you never visit?

Tate (Modern and/or Britain)