Low Alcohol Drinks

Ethnicity - Click to selectWhite BritishWhite otherAsianIndianmixedblackOther

Are you at present :

MarriedCohabitingLiving with partnerSingleSeparatedFlat shareDivorcedWidowedLiving alone

Do you have children or are you expecting your first child?

Yes, I have childrenYes, expecting first childExpecting another childNo

Age and gender of children at home?

Are you:

Working full time (30+ Hours per week)Working part time (6-29 Hours per week)Working less than 6 hours and no StudentNon-Working or working StudentHome-makerSemi-Retired RetiredNon-working – out of workOther (please specify)

What is the highest level of education you have completed?

Did not receive any formal educationReceived formal education without gaining qualificationsEducation (GCSE or pre-GCSE)Education (A-level or equivalent)Education (Vocational - write in below)Education (Degree or equivalent)Education (Post-graduate)Other (specify below)

Which of the following statements applies to you?

I was born & brought up in country research is conducted inI have lived in country research is conducted in for at least 15 yearsI have lived in country research is conducted in for less than 15 years

Do you, or any close family or friends work in any of the following occupations or industries?

AdvertisingMarket ResearchPublic RelationsJournalismMarketingBars, restaurants etcAlcoholic drinks retailAlcoholic drinks manufacturerNone of the above

Are you scheduled to participate in a market research group discussion/depth interview in the near future?

YesNo

Have you ever attended a market research group discussion/depth interview?

YesNo

How long ago did you last attend a market research group discussion/depth interview?

In the last 6 months6 – 12 months ago12 months to 3 years agoMore than 3 years agoNever

How many market research group discussions/depth interviews have you attended in total?

What were the subjects?

Do you personally have any allergies, medical conditions, religious beliefs or intolerances that may affect what you drink?

YesNo

Which of the following drinks have you consumed regularly in the last 12 months?

Alcoholic drinksNon/Low alcoholic versions of alcohol productsHot drinksFizzy drinksStill soft drinksStill/ sparkling bottled waterJuices/smoothiesDairy drinksMixersOther (please write in)

Which of the following have you drunk regularly in the last 12 months i.e. within the last 4 weeks?
Choose all that apply

Lager/BeerWineCiderSpiritsCocktailsLow alcohol/alcohol free lager/beerLow alcohol/alcohol free wineLow alcohol/alcohol free spirits e.g. alcohol-free GinMocktails/Non-alcoholic cocktailsAdult soft drinks/mixers

Which of the following have you drunk occasionally in the last 12 months i.e. more than 4 weeks ago but within the last 12 months?
Choose all that apply

Lager/BeerWineCiderSpiritsCocktailsLow alcohol/alcohol free lager/beerLow alcohol/alcohol free wineLow alcohol/alcohol free spirits e.g. alcohol-free GinMocktails/Non-alcoholic cocktailsAdult soft drinks/mixers

Which of the following have you never tried but would not reject?
Choose all that apply

Lager/BeerWineCiderSpiritsCocktailsLow alcohol/alcohol free lager/beerLow alcohol/alcohol free wineLow alcohol/alcohol free spirits e.g. alcohol-free GinMocktails/Non-alcoholic cocktailsAdult soft drinks/mixers

Which of the following would you never drink?
Choose all that apply

Lager/BeerWineCiderSpiritsCocktailsLow alcohol/alcohol free lager/beerLow alcohol/alcohol free wineLow alcohol/alcohol free spirits e.g. alcohol-free GinMocktails/Non-alcoholic cocktailsAdult soft drinks/mixers

How often do you socialise with friends where alcohol is involved?

More than once a weekOnce a weekLess than once a week

Where do you usually socialise?

At homeAt a friend’s homeAt someone else’s homeIn a pub or barIn a restaurant or caféIn a nightclubAt a hotelOther (write in)

Which one of the following statements describes you and your drinking habits socially:

I always ensure that I do not drink too much on a night out and I’ve been doing so for over 12 monthsI have been reducing the amount of alcohol I drink on a night out in the last 6 - 12 monthsI have only been reducing the amount of alcohol I drink on a night out within the last 6 monthsI used to take active measures to reduce the amount of alcohol I was drinking on nights out but have since stoppedI am not interested in reducing the amount of alcohol I drink when socialising

If you said you have reduced the amount of alcohol you drink socially, is this a conscious decision to reduce your alcohol consumption?

YesNon/a

What do you drink on social occasions where alcohol is being served but you are moderating your own alcohol consumption?

Which of the following statements explain why you are trying to moderate your alcohol consumption?

I want to lead a more balanced lifestyleI am keen to lead an active and healthy lifestyleI am training for a sporting eventI am trying to lose weightI like to be more in controlI feel more productive when I don’t drinkI am worried about how much alcohol I drinkI am often the person who is drivingI am pregnantI want to feel sharp in the morning as I have things to doSome of my friends are not drinking as much as they used toI don’t drink for religious reasonsI suffer from an alcohol addictionI have a serious medical conditionOther (write in)

People who are trying to moderate their alcohol consumption may have different ways of doing this.  Which of these statements represent your way of cutting back on drinking alcohol?

I only drink at weekends/certain days of the weekI just have one or two then stopI drink water or a soft drink between each alcoholic drinkI look for alcohol brands with no or lower alcohol contentI choose to drink a soft drink insteadI don’t go out as muchI don’t stay out as lateI make my drink less strong by adding more mixerI will only drink when I go out and not at homeI will only drink at home and not when I go outI only drink with friends and not on my own

On a scale of 1-10 where 1 is ‘not at all interested’ and 10 is ‘very interested’, how interested are you in trying new brands of low/no alcoholic drinks?

Which of the following statements best describes you?

I find it easy to talk within a groupI am happy talking to people I haven’t met beforeI sometimes feel intimidated by groups of strangers, and sometimes find I don’t know what to sayI sometimes feel uncomfortable in the company of new people

Imagine it is the year 2050. What would cities and inhabitants be like? How would they be different from the ones you see today?

Are you happy to do a pre-task prior to the group, which will take up to 3 hours of your time and will involve reporting back on a social occasion you had with friends, taking photos, videos and answering written questions?

YesNo

Are you happy to do a taste test of a non-alcoholic drink at the end of the group?

YesNo

If we have any further questions relating to this particular topic, would you be willing to be re-contacted by the recruiter or Clear directly by telephone after the session? This will only be to follow up on ideas discussed during the research.

YesNo

During the session we will film you, are you happy for us to do this?

YesNo

Which group would you like to attend?

Group 5: Females - 6.00pmGroup 6: Males - 8.30pm