Jewellery

What is your working status?

Full-time workingPart-time workingSelf-employedHousewifeStudent or traineeRetireeUnemployed

Do you or any member of your family work in any of the following industries?

Advertising, marketing or public relationsA marketing research company or a marketing research department of a companyMedia, such as radio, newspaper, television, magazine, internet communications, or social media companySales, manufacturing, or distribution of any typeNone of these
Have you participated in a market research food product survey or group discussion within the past 3 months?

YesNo

On the list below you can find opinions on various aspects of life, such as society, work and private life. To what extent do these opinions and views apply to you personally, 1 means doesn't apply 4 means does apply

Overall, global networking brings us more advantages than disadvantages.
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I’m one of those people who – whatever happens – always get back on their feet.
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I’m one of those people who always want to try out something completely new in life.
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Our country would be a boring country without foreigners.
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Whatever happens in the future, I have confidence in my capabilities.
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I want to participate in what is happening on the Internet.
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I set myself high goals and which I try to achieve.
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We need more men in jobs typically done by women, for example, male teachers in pre-school.
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Whereof the following best describes where you live?
I live in a cityI live in the suburbs – surrounding the cityI live in the countryside

What describes your living situation best?
Living with parentsSingle/Living aloneSharing a flat with friendsMarried/Cohabiting without childrenMarried/Cohabiting with childrenSingle parentWith partner/children out of home (Empty Nesters)

What is your highest educational qualification
Primary school/Elementary schoolSecondary school/GCSEsTechnical college/A-levels or equivalentUniversity

Which of the following best represents your current income
Less than £16,000£16,000 to £25,999£26,000- £34,999£35,000- £49,999£50,000- £74,999£75,000+

By using a scale of 1-7: “Overall, how strongly are you interested in fashion styles, jewellery and accessories”?
Where ‘1’ means ‘very low interest’ and ‘7’ means ‘very high interest’:
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Do you buy jewellery for yourself?
I do not buy jewellery.I buy jewellery regularly for myself.

What kind of jewellery do you usually buy?
I only buy fine jewellery.I only buy fashion / branded jewellery.I purchase fashion / branded jewellery the most, but I also occasionally buy fine jewellery.

By using a scale of 1-7 how much you agree with this statement: “I enjoy shopping for jewellery just as much as, if not more than, shopping for fashion & accessories.”
Where 1 means don’t agree’ and 7 means ‘fully agree’.
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By using a scale of 1-7 how much you agree with this statement: “To me, jewellery is an important element to complement my look.”
Where 1 means don’t agree’ and 7 means ‘fully agree’.
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How many pieces of jewellery do you own and wear?

Of the following jewellery brands:

Which of the following brands do you know?
PandoraSwarovskiThomas SaboLinks of LondonH. SamuelTiffany & Co.CartierMichael KorsGucciTopshopNone of these

Which ones did you buy in the last 12 months?
PandoraSwarovskiThomas SaboLinks of LondonH. SamuelTiffany & Co.CartierMichael KorsGucciTopshopNone of these

Any brands you would never purchase?
PandoraSwarovskiThomas SaboLinks of LondonH. SamuelTiffany & Co.CartierMichael KorsGucciTopshopNone of these

Jewellery items bought within the last 12 months (description of item/brand/price range):

How much did you spend on your last 3 jewellery pieces?

Please describe your favourite piece of jewellery, what does it look like, please give a lot of details? When did you get it? Where and when and how do you wear it? Why is it special? Please go into as much detail as possible

Please describe the contents of your jewellery collection, how many pieces do you have, how would you describe your jewellery style? How do you store your jewellery? Please go into as much detail as possible

Which of the following statements best describes you
I am always excited when I hear of a new jewellery collectionI eagerly await the latest designs in jewelleryI pay attention to developments in the world of jewelleryMy friends always compliment me on wearing the latest jewellery trendsFor me having the latest jewellery item is more important than the price I pay for itI don’t follow trends and new styles, I just buy what I likeI usually wait until pieces have been out for a while or are discounted before I buy them

Which of the following technology devices do you currently own and use on a regular basis for personal reasons?
Laptop or desktop computer with a reliable high-speed internet connectionWebcamSmartphone with photo and video capabilities

How often do you upload or send media to your friends or followers on these social media sites?
3+ times a dayOnce a dayOnce every couple of daysOnce a weekAt least once every couple of weeksAt least once a monthLess than once a monthI don’t use social media