HOME CARE PRODUCTS (CONNECTS) -UK WIDE – Zoom

Gender
MaleFemale

Ethnicity
White - BritishWhite - IrishAny other White backgroundMixed - White & Black CaribbeanMixed - White & Black AfricanMixed - White & AsianAny other mixed backgroundChinese or another Ethnic group - ChineseChinese or another Ethnic group - Any otherBlack or Black British - CaribbeanBlack or Black British - AfricanAny other Black backgroundAsian or Asian British - IndianAsian or Asian British - PakistaniAsian or Asian British - BangladeshiAny other Asian background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many groups/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

can you tell me your usual working status (pre-covid-19?)
I am employed full timeI am a self-employedfull timeI am employed part-timeI am self-employed part-timeI am a stay at home parentI am semi-retiredI am retiredI am currently unemployedI am a student

Can you tell me who is responsible for your household cleaning, including purchasing the cleaning products?
I am responsible for cleaning, I do all the household cleaning, and I make the decision on which cleaning products are bought and usedI share the responsibility for household cleaning with my partner someone else in my household. We jointly do the household cleaning,and make decisions on which cleaning products are bought and usedI am responsible for buying and choosing the cleaning products, I have a cleaner who does some of my household cleanings, but I do some additional/top-up cleaning in between the cleaner’s visitsI am responsible for buying and choosing the cleaning products, but I havea cleaner who does all my household cleaningSomeone else in my household is responsible for the cleaning, and they make the decision on which cleaning products are bought and used

about your household cleaning products, please can you tell me which of the following you

Buy and use regularly
CreamsToilet BlocksBleachSpraysWipesToilet cleanersFabric conditionerLiquid detergentCapsule detergentFabric cleaner

Would never buy or use
CreamsToilet BlocksBleachSpraysWipesToilet cleanersFabric conditionerLiquid detergentCapsule detergentFabric cleaner

About the household cleaning items you say you buy regularly, please can you tell me how you buy these products?
I buy all of the household cleaning products I use onlineI buy the majority of household cleaning products I use online, but do occasionally buy some instore (ie if I run out)I buy some household cleaning products online, but not the majorityI buy all my household cleaning products in store

Now you say you buy the majority of household cleaning products online, please can you tell me which retailer you purchase these from most?

do you also do any grocery shopping online?
Yes, I do a regular online grocery shopNo, I do not do an online grocery shop

you say you regularly buy and use fabric cleaners please can you tell me where you purchase this from?
Sainsbury’sTescoMorrison’sAsdaLidlAldiOcadoAmazonOther online retailerSmall independent storeOther

Can you tell me which of the following statements you agree with?
I really like to shop at LidlI only buy these products from Lidl as it is the most convenient retailerRecently I have thought about switching away from LidlPrice is a very important factor to me, I will always look out for a discountI shop by brand, the price is much less important to meNone of the above

About shopping for cleaning and sanitizing products for your home, can you tell me which of the following brands you regularly buy and currently have at home?
DettolFairyArielPersilLenorViakalZofloraOustHarpicMr. MuscleDomestosI only buy 100% own-brand cleaning productsOther

Would you say that covid-19 has affected how you do your shopping?
Yes, I have recently (2020/2021) started shopping online in general, I also buy home care onlineNo, my shopping habits have stayed the same since the start of 2020

about technology, can you tell me which of the following you own?
Laptop / desktop with no camera or microphoneLaptop / desktop with a camera and microphoneTabletOther

do you have a good, reliable internet connection in your home?
YesNo

https://www.speedtest.net/

The test takes about a minute and is really easy to do

respondents wi-fi DOWNLOAD speed:

Looking at the following list of adjectives, which ones you would say best describe yourself?
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

What Time
1:00pm2:00pm