Free From

SELECT ETHINIC ORIGINWhite BritishWhite otherBlack CaribbeanBlack AfricanBlack otherIndianPakistaniBangladeshiAsian otherChineseWhite & Black CaribbeanWhite & Black AfricanWhite & AsianOther

Have you ever taken part in a market research group discussion or depth interview on any subject?

YesNo

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

How many times have you taken part in a market research group discussion/depth interview?

None1 to 34 to 6More than 6

What subjects have you been interviewed on before?

What is your family status?

Pre-family, no kidsYoung Family, kids under 11Older Family, kids 11+Empty nester, kids left home

What is your working status?

Full timePart-timeFull time student/in educationNon working

Do you or any of your friends/relatives, work or have ever worked in any of the following trades/professions or for any companies mentioned here?

Market ResearchMarketingJournalismAdvertisingPublic RelationsMediaAny supermarketRetail, distribution, manufacturing of any food or drink related productsNone of these

Are you the person responsible for the grocery shopping for your household?

Yes, solelyYes, jointlyNo

Who is responsible for cooking for you and your family?

Me, solelyMe, jointly with someone elseSomeone else mostly, not me

How do you shop for groceries?

In storeOnlineBoth

Do you currently buy Free From products regularly (i.e. every 2 weeks) for yourself and your family? (Choose all that apply)

Yes, for myselfYes, for a family member that lives in my householdNo

Which of the following types of allergy do you or the person(s) you buy for have? (Choose all that apply)

DairyGlutenEggWheatLactoseNutMilkSoyaOther (please specify)

Was this allergy medically diagnosed (ie by GP, doctor, specialist) or self diagnosed (a condition you identified yourself)?

Yes, medically diagnosedNo, self diagnosed

Thinking about the Free From products you buy

a) Which is the main store you buy them from?

AsdaMorrison’sSainsbury’sTescoMarks and SpencerOcadoWaitroseAldiLidlOther supermarketWhole Foods MarketPlanet OrganicHolland & BarrettOther health food storeOther independent retailerOther online health food specialist

b) Which other stores do you buy from occasionally?
(Choose all that apply)

AsdaMorrison’sSainsbury’sTescoMarks and SpencerOcadoWaitroseAldiLidlOther supermarketWhole Foods MarketPlanet OrganicHolland & BarrettOther health food storeOther independent retailerOther online health food specialist

c) Are there any places you would never consider buying from?
(Choose all that apply)

AsdaMorrison’sSainsbury’sTescoMarks and SpencerOcadoWaitroseAldiLidlOther supermarketWhole Foods MarketPlanet OrganicHolland & BarrettOther health food storeOther independent retailerOther online health food specialist

Which of these type of Tesco store do you use?

Large Tesco store (Superstore, Megastore)Tesco Express/Tesco Metro)None

Which of the following Free From categories do you buy from?
(Choose all that apply)

BakeryDrinksSpreads, cheese, yoghurtReady MealsDessertsFrozen foodsPizzaPastaCrackers, biscuits, chocolateSaucesSoupsSnacksCondimentsBaking ingredientsMeat, Fish, Poultry

Are you following any specific diet at the moment?

YesNo

If yes, can you say a little bit about your diet and why you are currently following it?

Tell us about a new product you’ve seen in a supermarket recently and why you liked/disliked it?

If you were in a group discussion with people you had not met before, how do you think you'd feel and behave?

I find it easy to talk within a groupI am happy talking to people I haven’t met beforeI sometimes feel intimidated by groups of strangers, and sometimes find I don’t know what to sayI sometimes feel uncomfortable and anxious in the company of new peopleI’d switch off if I found it boring