Food To Go

Do you or does anyone in your immediate family work for any of the following?

An advertising agency or media companyA dermatology/beauty professionalThe retail, sale, manufacture or distributor of soft drinksA marketing or market research firm or departmentThe retail, sale, manufacture or distributor of food including cafesA public relations companyA clothing manufacturer, distributor or retailerNone of these

Have you ever attended a market research group discussion/interview before?

YesNo

How many market research group discussions/depth interviews have you attended in the last 2 years?

NoneOneTwo or ThreeFour or more

On what subjects was/were the group discussion(s)/depth interview(s) you attended?

Which of these best describes your family situation?

Cohabiting/married/In a relationship without childrenSingle without childrenSingle with childrenCohabiting/married/In a relationship with children

Do you ever buy food or drink from high street chain cafes, coffee shops and fast food outlets?

YesNo

Which high streets do you use for grabbing food & drinks when you’re out and about (i.e. the ones near your home, work, university or college etc.)?

How often do you buy the following types of soft drinks from chain cafes, coffee shops and fast food that you can find on your high street(s)?

Water (still or sparkling)
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy this but would considerWould never buy this

Tea, coffee, or other hot drink
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy this but would considerWould never buy this

Bottled fruit juice
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy this but would considerWould never buy this

Energy drinks
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy this but would considerWould never buy this

Iced Tea
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy this but would considerWould never buy this

Fizzy/carbonated drinks
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy this but would considerWould never buy this

Healthier/alternative drinks (e.g. plant-based drinks)
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy this but would considerWould never buy this

How often do you buy food & drinks from high street chain cafes, coffee shops and fast food outlets, for the types of meal mentioned below?

Breakfast
Regularly(at least once a week – every two weeks)Occasionally (once a month – twice a month)Less often that twice a monthEvery 6 months or more

Lunch
Regularly(at least once a week – every two weeks)Occasionally (once a month – twice a month)Less often that twice a monthEvery 6 months or more

Snack
Regularly(at least once a week – every two weeks)Occasionally (once a month – twice a month)Less often that twice a monthEvery 6 months or more

Dinner
Regularly(at least once a week – every two weeks)Occasionally (once a month – twice a month)Less often that twice a monthEvery 6 months or more

Other – Please Specify
Regularly(at least once a week – every two weeks)Occasionally (once a month – twice a month)Less often that twice a monthEvery 6 months or more

How often do you buy & consume food and drinks from the following places, for yourself?

Pret
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy from here

Greggs
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy from here

Subway
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy from here

EAT
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy from here

Starbucks
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy from here

Supermarket - food to go section
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy from here

Other – Please Specify
Regularly(at least once a week)Occasionally (once a week – twice a month)Less often that twice a monthI do not buy from here

The last few times you visited the food outlets mentioned above, which of the following applies?

Pret
I bought soft drinks on all occasionsI bought drinks on some of those occasionsI bought drinks on none of those occasions, but I would typically consider itI would never buy a soft drink from here

Greggs
I bought soft drinks on all occasionsI bought drinks on some of those occasionsI bought drinks on none of those occasions, but I would typically consider itI would never buy a soft drink from here

Subway
I bought soft drinks on all occasionsI bought drinks on some of those occasionsI bought drinks on none of those occasions, but I would typically consider itI would never buy a soft drink from here

EAT
I bought soft drinks on all occasionsI bought drinks on some of those occasionsI bought drinks on none of those occasions, but I would typically consider itI would never buy a soft drink from here

Are there any companies that make soft drinks you would NEVER consider buying from?

StarbucksPepsiCoNestleRed BullDanoneThe Coca Cola companyOther – please specify

For each statement below, please tell me how much you agree with each statement, where 5 means you agree strongly and 1 means you disagree strongly.

I am interested in healthy alternatives to products I buy or used to by
1 Disagree strongly2 Disagree slightly3 Neither agree nor disagree4 Agree slightly5 Agree strongly

I am drawn to outlets that offer a wide variety
1 Disagree strongly2 Disagree slightly3 Neither agree nor disagree4 Agree slightly5 Agree strongly

I don’t like trying new things, I just stick to what I know
1 Disagree strongly2 Disagree slightly3 Neither agree nor disagree4 Agree slightly5 Agree strongly

Eventually I would like to stop buying and consuming from FTG places
1 Disagree strongly2 Disagree slightly3 Neither agree nor disagree4 Agree slightly5 Agree strongly

I’m quite interested in food or drinks trends
1 Disagree strongly2 Disagree slightly3 Neither agree nor disagree4 Agree slightly5 Agree strongly

If you had a dinner party and you could invite anyone that you liked (dead or alive, famous or not), who would you invite and WHY?

If you could have any super power, what super power would you have and WHY?

Please think of 2 different drinks of any kind and describe the similarities/ differences between:
The taste
The experience when eating
The appearance

We may want to contact you about this project after it has ended. It could be a few questions or sending you free products to trial. Are you happy for this to happen?

YesNo

What date and time would you like to be interviewed?

Alternative date/time in case first choice is not available.