Food On The Go – Interviews

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodAnyone connected to supermarkets/Food/Restaurant industryButchersNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

What is your age and school year?

Are you currently in full-time education?
YesNo

Do you or ANY members of your close family have any allergies/dietary/religious food requirements that mean that you do not eat certain foods?
YesNo

Do you regularly buy food to go products – either for breakfast or lunch – eating in or taking away (i.e. foods like sandwiches, rolls, pies, pasties, burgers, pasties)?

YesNo

Do these food-to-go products regularly include hot or microwaveable options?
YesNo

What times do you tend to buy and eat these food-to-go products?
On the way to school/workDuring working/school hoursAt lunchtime at my deskAfter work/schoolWhen I am out and about

Where do you tend to buy your food to go?

SupermarketConvenience StoreService station/ForecourtGreggsSubwayCostaOther coffee shopCaféSandwich barOther (please specify)

Which if any of the following food to go products do you;
A) Buy and eat regularly?
B) Buy and eat occasionally?
C) Choose not to buy and eat – ie reject?

A) Buy and eat regularly?

SandwichesPaninisWrapsBurgersPiesPastiesRollsPizzaNone of these

B) Buy and eat occasionally?
SandwichesPaninisWrapsBurgersPiesPastiesRollsPizzaNone of these

C) Choose not to buy and eat – i.e. reject?
SandwichesPaninisWrapsBurgersPiesPastiesRollsPizzaNone of these

Which of the following food to go brands are you:
A) Aware of?
B) Do you buy or have then bought for you regularly?
C) Do you buy or have then bought for you occasionally?
D) Would you not consider buying?

A) Aware of?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

B) Do you buy or have then bought for you regularly?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

C) Do you buy or have then bought for you occasionally?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

D) Would you not consider buying?
BirdseyeRustlersGinstersPukka PiesUncle Bens Rice TimeDolmio Past Vita

Now tell me about your favourite TV ad you have seen recently? What did you like so much about it?

Which of the following words you think other people (eg. your friends, relatives, colleagues etc) would use to describe you?  You can mention as many or as few as you like.
PRACTICALIMAGINATIVEDOWN TO EARTHEXPERIMENTALSERIOUSSOCIABLELIBERAL MINDEDOPINIONATEDFREE THINKINGHESITANTOUTGOINGCREATIVEINTELLECTUALARTISTICCONSERVATIVEADVENTUROUSSHYMODERNSPONTANEOUSARTICULATERESERVED

Do you have any eyesight issues or need reading glasses?
YesNo

Do you suffer from colour blindness – either formally diagnosed or not?
YesNo

Which interview profile do you fit?
Interview 1: boy in Year 9Interview 4: girl in Year 10Interview 5: boy in Year 11Interview 8: girl in Year 12

Which time would you like to be interviewed?
11.00am12.15pm1.30pm3.00pm

Alternative time in case first choice is not available?
11.00am12.15pm1.30pm3.00pm