Fabric Softeners

What is your working status?

Working Full-time 30+ hoursWorking Part-time 1 -29 hoursNot working - unemployedNot Working - homemaker or carerNot working – due to ill-healthStudentRetired

What is your marital status?

Married/CohabitingSeparated/DivorcedWidowedSingle, living independentlySingle, at parental home

Presence of children living in the household?

No children yet0 – 5 years6 – 17 years

Do you personally or do members of your family/relatives currently work in, have recently worked in, or intend to work in one of the following sectors?

Credit or Finance – banking, credit cards, insurance, etcAdvertisingMarket researchPublic relationsMarketing / Product managementJournalismNone of these

Have you ever attended a market research group discussion/depth interview for any market research company?

YesNo

How long ago did you last attend a market research group discussion/depth interview?

NeverIn the last 6 monthsMore than 6 months ago

Who in your household is the decision maker when it comes to shopping?

I amResponsibility is sharedSomeone else is

Who in your household is responsible for doing the laundry?

I do it myselfResponsibility is sharedSomeone else does it

How many washes do you do in a typical week?

Less than 33 or more

Do you use an automatic washing machine for your weekly washes?

YesNo

Do you use fabric softener?

YesNo

Which brands of softener have you used in the past 12 months?

Which brand do you currently use (your preferred brand)?

What is your main reason for choosing your current fabric softener?

Best performanceBest valueWas on special offerThey're all the sameOther reason (please specify)

Which time slot would you like to be interviewed?

Interview 1 – 1.00pm-2.00pmInterview 2 – 2.00pm-3.00pmInterview 3 – 3.00pm-4.00pmInterview 4 – 4.00pm-5.00pm

Alternative time slot in case first choice is taken.

Interview 1 – 1.00pm-2.00pmInterview 2 – 2.00pm-3.00pmInterview 3 – 3.00pm-4.00pmInterview 4 – 4.00pm-5.00pm