Electrical Buying

SELECT ETHNIC ORIGIN
White BritishWhite otherBlack CaribbeanBlack AfricanBlack otherIndianPakistaniBangladeshiAsian otherChineseWhite & Black CaribbeanWhite & Black AfricanWhite & AsianOther

Do you or any of your close friends or relatives work in any of the following industries (now or in the past)?

Marketing, Advertising, PR or DesignMarket ResearchJournalism/TV/RadioNational or local governmentManufacturer/retailer/distributor of TVs, white goods, computers and other electrical goodsDepartment stores/retailers (online and/or high street)Finance/banks/credit unions etcNone of the above

Have you previously taken part in more than two group discussions or interviews for market research purposes?

YesNo

When was the last time you attended a group discussion/depth interview?

Less than 6 months agoMore than 6 months agoNever

What was the topic of the session you last attended?

What is your gross household income per annum before tax and other deductions?

Under £19,999£20,000-£29,999£30,000-£39,999£40,000-£49,999£50,000-£59,999£60,000-£69,999£70,000+Prefer not to say

Which of the following best describes your living situation/lifestage?

Living at home with parents (PRE-NESTER)Live on own/ with friends/and no children (PRE NESTER)Living with partner and no children (PRE-NESTER)Living with/without partner and a child/children all aged 11 or younger (NESTER)Living with/without partner and at least one child/children aged between 12 and 16 (NESTER)Living with/without partner and at least one child/children aged between 16 and 22 (NESTER)Living with/without partner and child/children have left home (or are in the process of leaving home) (EMPTY NESTER)Living with/without partner and never had any children (NO NESTER)

What are the ages of your children at home and are they studying or working?

Which of the following best describes your employment status?

Full Time employmentPart Time employmentCurrently on maternity leaveHomemakerStudentUnemployedRetired

Are you a permanent UK resident?

NoYes

And how long have you been a permanent resident in the UK?

Less than 3 years3-5 yearsMore than 5 years

Who in your household is the main decision maker and responsible for financial decisions regarding finance and/or credit?

MyselfI am jointly responsible with my partner/spouseMy partner/spouse is mainly responsible

Have you ever taken out store credit/finance to pay for household electrical items (e.g. TVs, white goods, computers etc.) for yourself/your home?

Yes, I have taken out store credit/finance in the past 6 MONTHS to pay for electrical itemsYes, I have taken out credit/finance in the past 6-12 MONTHS to pay for electrical items (but am no longer paying)Yes, I have taken out credit/finance more than 12 months ago to pay for electrical items (but am no longer paying)No, I have not taken out credit/finance before to pay for electrical itemsI am unsure

Would you consider using credit/finance/payment plans as a way of paying for electrical items in the future from high street retailers?

I would not consider using credit/finance/payment plans as a way of paying for electrical items from high street retailersI might consider using credit/finance/payment plans of paying for electrical items from high street retailersI would definitely consider using credit/finance/payment plans of paying for electrical items from high street retailersI am not sure

Which, of the following statements best describes you when it comes to credit/finance?

I will only take out credit/finance with 0% interestI am open to taking out credit/finance with interest added

Which of the following retailers (online or store) would you…

a) Consider taking out a credit/finance plan with

ArgosAO.comVeryCurrys PC WorldJohn LewisDFSOther

b) Not consider taking out a credit/finance plan with

ArgosAO.comVeryCurrys PC WorldJohn LewisDFS

Which of the following retailers (online or store) would you consider for purchasing

a) TVs

ArgosAO.comVeryCurrys PC WorldJohn LewisDFSDebenhamsTesco

b) White goods i.e. fridges, washing machine, dishwashers

ArgosAO.comVeryCurrys PC WorldJohn LewisDFSDebenhamsTesco

c) Computers/computing items

ArgosAO.comVeryCurrys PC WorldJohn LewisDFSDebenhamsTesco

d) Smaller electrical items i.e. toasters, kettles etc

ArgosAO.comVeryCurrys PC WorldJohn LewisDFSDebenhamsTesco

Have you purchased a laptop/desktop computer for your child/ children in the last 6-12 months?

YesNo

Where did you purchase the laptop/desktop for your child/children from?

And, did you make this purchase using finance/credit? (NB. Not a 0% deal but an interest bearing credit/finance plan)

YesNoNot sure/can’t remember

You said that you purchased an electrical item in the last 6 months, using store credit. What was that item?

TVsWhite goods i.e. fridges, washing machine, dishwashersComputers/computing itemsSmaller electrical items i.e. toasters, kettles etcNone of the above

Where did you purchase the electrical good(s) from?

The list of statements below may or may not describe your personality. Please rate the degree to which the statement describes you on a scale of 1 to 5 (where 5 means ‘does not describe me at all’ and 1 means ‘describes me perfectly’)?

A
You are comfortable about talking with other people, even if you have not met them before

Strongly agreeAgreeNeither norDisagreeStrongly disagree

B
You are open about expressing your thoughts and feelings, even if they differ from other people

Strongly agreeAgreeNeither norDisagreeStrongly disagree

C
You like to use your imagination to come up with new ideas

Strongly agreeAgreeNeither norDisagreeStrongly disagree

D
You are confident, outgoing and an extroverted person

Strongly agreeAgreeNeither norDisagreeStrongly disagree

E
You are excited about trying new things and are open to new experiences

Strongly agreeAgreeNeither norDisagreeStrongly disagree

Which group are you interested in attending?

Group 1 - 7.30pm to 9.30pmGroup 2 - 5.30pm to 7.00pmGroup 3 - 3.30pm to 5.00pm