Cooking From Scratch – UK Wide

Do any members of your family or close friends work in any of the following occupations, either now or in the past?

AdvertisingMarket ResearchJournalismPublic RelationsMarketingDesign/Graphic designersManufacturer, retailer, distributor of foodNone of these

Have you ever attended a Market Research group, depth or session?

YesNo

How long ago did you attend a Market Research group, depth or session?

In the last 6 monthsBetween 6 – 12 monthsOver 12 months+Never

Are you currently;
Living at home with parentsLiving with peersCohabiting/married/single without childrenCohabiting/married/single with child/ren under 10 years living at homeStudentEmployed full-time or Part-timeNot employed but actively looking for work

Can you tell me where you live, please?

select all statements that apply to you:
I am working normally despite the current climate with COVID-19I am working full time but due to COVID-19 I am working from homeI am working reduced hours due to COVID-19 but in my normal work environment (not at home)I am working reduced hours at home due to COVID-19I have been furloughedI have been made redundant due to COVID-19

Can you tell us how you feel about the current situation with COVID-19 and how it is impacting you on a daily basis?
Highly anxious and consumed by the newsConcerned and distracted by the situationOverwhelmed and unable to concentrate on other thingsConcerned but able to carry on as normally as possibleAnxious and aware of the news but trying to live normallyTaking each day as it comes with some good days and some bad daysLiving as normally as possible and not paying much attention to the newsSimply riding the wave and waiting to see what happensNot at all concerned or bothered – it is what it is

COVID-19 will have had an impact on all of us, during the project we would like to think about the future, a future when the threat of COVID-19 is gone. Do you feel comfortable and able to project yourself into such a scenario?
Yes, I feel able to think about the future, despite present circumstancesNo, I do not feel able to think about the future given present circumstances

Do you have any food allergies or dietary requirements?
YesNo

Do you have any of the following medical conditions requiring you adapting your diet?
Lactose intoleranceDiabetesGluten intolerance (celiac disease)Kidney diseaseIBSOtherNone

Which of the following describes your dietary choices?
VegetarianVeganI already reduce the meat I consume (flexitarians)I started to reduce the meat/fish I consume (light flexitarian)I eat meat/fish/dairy regularlyNone of the above

Who chooses and purchases cooking ingredients in your household?
I choose and purchase all cooking ingredientsI choose and purchase cooking ingredients most of the timeI choose and purchase cooking ingredients some of the timeSomeone else chooses and purchase cooking ingredients

How often would you say that you prepare cook/to assemble/prepare a hot meal in a week?
Less than once a weekOnce a weekAt least twice a weekAt least 3 times a week4 times or more a week

How many people do you usually cook for?
Just myselfMyself plus one other (friend/partner)Myself plus one other occasionallyMyself and 2+ othersMyself and many others

Which of the following describes your cooking style
Most of the time I use ready prepared complete meals that I simply need to heatI only use bought frozen food for my meals which I heat and serveI like to cook from scratch/ assemble or prepare meals

which of the following categories did you mention you buy for cooking, please tell me which brands you and variants you use?
Frequently (weekly)
Mono Herbs and spices which can be bought in packets/jars/tubs (eg: garlic, oregano, smoked paprika)Blends/mixes of herbs and spices which can be bought in packets/jars/tubs (more than 2 ingredients)Mixes and Cook in a bag (meal makers Sachets for specific dishes) eg Colmans, Schwartz or MaggiMarinades- wet or dryOther seasoning (universal, for meat/fish/vegetable/ cheese dishes) eg. AromatStock cubes (eg Oxo, Knorr, Kallo and other labels)Stock Pot ( e.g Oxo, Knorr, Kallo)Seasoners/Herb and spices as a pasteGravy's (wet or dry)Liquid seasoners e.g Worcester sauce, soy sauce, TabascoCooking saucesOther saucesOther

Occasionally
Mono Herbs and spices which can be bought in packets/jars/tubs (eg: garlic, oregano, smoked paprika)Blends/mixes of herbs and spices which can be bought in packets/jars/tubs (more than 2 ingredients)Mixes and Cook in a bag (meal makers Sachets for specific dishes) eg Colmans, Schwartz or MaggiMarinades- wet or dryOther seasoning (universal, for meat/fish/vegetable/ cheese dishes) eg. AromatStock cubes (eg Oxo, Knorr, Kallo and other labels)Stock Pot ( e.g Oxo, Knorr, Kallo)Seasoners/Herb and spices as a pasteGravy's (wet or dry)Liquid seasoners e.g Worcester sauce, soy sauce, TabascoCooking saucesOther saucesOther

Never
Mono Herbs and spices which can be bought in packets/jars/tubs (eg: garlic, oregano, smoked paprika)Blends/mixes of herbs and spices which can be bought in packets/jars/tubs (more than 2 ingredients)Mixes and Cook in a bag (meal makers Sachets for specific dishes) eg Colmans, Schwartz or MaggiMarinades- wet or dryOther seasoning (universal, for meat/fish/vegetable/ cheese dishes) eg. AromatStock cubes (eg Oxo, Knorr, Kallo and other labels)Stock Pot ( e.g Oxo, Knorr, Kallo)Seasoners/Herb and spices as a pasteGravy's (wet or dry)Liquid seasoners e.g Worcester sauce, soy sauce, TabascoCooking saucesOther saucesOther

About herbs, spices and seasonings which brands do you use from the following categories?

Stocks

Cubes

Jelly

Gravy

Seasonings

Which supermarkets or store/s do you use most often to buy herbs and spices/seasoning or other flavours and ingredients use in cooking hot meals,
Regularly purchase from
AsdaTescoSainsbury’sMorrisonsWaitroseAldiLidlIcelandOther

Occasionally purchase ingredients from
AsdaTescoSainsbury’sMorrisonsWaitroseAldiLidlIcelandOther

Would you never purchase ingredients from
AsdaTescoSainsbury’sMorrisonsWaitroseAldiLidlIcelandOther

To enable us to obtain a good mix of people could you tell me which of the following words you think other people (e.g. your friends, family and colleagues etc.) would use to describe you? (you can choose as many or as few as you like)
PracticalImaginativeDown to EarthExperimentalSeriousSociableLiberal mindedOpinionatedFree thinkingHesitantOutgoingCreativeIntellectualArtisticConservativeAdventurousShyModernArticulateReserved

Which, if any, of the following devices do you own and use regularly?
SmartphoneTabletLaptop with webcamDesktop PC with webcam

Do you have a fast and reliable internet connection at home?
YesNo

Do you have a quiet place to take part in the project away from any loud noises or distractions?
YesNo

Which of the following statements best describes how comfortable you are with technology?
I consider myself to be tech-savvy, people come to me to ask my advice on technologyI am quite comfortable with technology and rarely need to ask for helpI sometimes have to ask for help with technology but can complete basic tasksI regularly need assistance with technology

Which, if any, of the following tasks do you do regularly on your smartphone/ tablet/ laptop/ desktop and are confident in doing?
Sending emailsDeleting spam emailsUsing a search engine (e.g. Google)Filling out an application formOnline shoppingUsing a mobile applicationEvaluating whether a website is safe/ can be trustedUploading/ downloading filesPlaying gamesStaying in touch with friends/ family using video call applicationsManaging/ paying bills on a supplier’s websiteBrowse and post on social mediaOnline banking

If you could have a superpower, what would it be and why?