Christmas Advertising

Please Select Your Ethnic Origin

White BritishWhite IrishAny other White backgroundWhite and Black CaribbeanWhite and Black AfricanWhite and AsianAny other mixed backgroundIndianPakistaniBangladeshiAny other Asian backgroundCaribbeanAfricanAny other black backgroundChineseAny other background

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than ONE YEAR agoOver ONE YEAR agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, wholesale or retail of kitchen appliances, computers, laptops or TVs.High Street Retail storesNone of these

What is your working status?

Studying full or part timeRaising family or on parental leaveUnemployedSelf employedPart time employmentFull time employment

Approximately what is your household income (before tax)?

Less than £40k£40k to £50kOver £50k

Which of the following applies to you?

I am single and live with my parentsI am single and live in my own homeI am married/cohabiting and we have no childrenI am married/cohabiting and we have children living at homeI am single and have children living at homeI am married/cohabiting and our children have all left home

How old are your children?

Do you and your family celebrate Christmas?

YesNo

You say you celebrate Christmas; which if any of the following applies to you?

I am a Christian / from a Christian background and Christmas is the main religious festival I celebrateI belong to another religion and celebrate Christmas alongside other religious festivals (Hanukah, Diwali etc)

Which other religion you belong to?

JudaismIslamBuddhismSikhismOther (please specify)n/a

You say you celebrate Christmas; which of the following you do every year and will be doing this Christmas? (Choose all that apply)

Put up a treePut up decorations around my homeWrite a gift listBuy gifts for my childrenBuy gifts for other family members and/or friendsBuy Christmas foodLook at gift guides

Thinking about electrical products and when you are buying them, which of the following applies to you?

I am solely responsible for choosing and buying electrical items for my household / giftsMy partner and I are jointly responsible for choosing and buying electrical items for my household / giftsSomeone else is responsible for choosing and buying electrical items for my household / gifts

Which of the following statements best describes the way you feel about advertising?

I don’t pay much attention to advertisingWhen the adverts come on the television I tend to get up and do something else or switch the channel overI quite like the adverts on television and usually watch themI really like the adverts on television. Often they are more entertaining than the programmesI like the adverts because they are a way of gaining information about products and brandsI particularly enjoy watching TV advertising over the Christmas periodI don’t really have an opinion one way or the other

For each store in the following please indicate, on a scale of 1-10 (where 1 = very unlikely and 10 = very likely), how likely are you to shop with them?

Currys PC World
12345678910

John Lewis
12345678910

Argos
12345678910

Tesco
12345678910

Amazon
12345678910

AO.com / Appliance online
12345678910

Carphone Warehouse
12345678910

O2
12345678910

Vodafone
12345678910

EE
12345678910

Three
12345678910

Orange
12345678910

T-Mobile
12345678910

Tesco Mobile/Tesco Phone Shop
12345678910

Virgin Mobile
12345678910

Looking at the following list of adjectives, which ones would you say best describe yourself? (Choose all that apply)
AdventurousArticulateBrightChattyCheerfulCreativeDaringEasy goingFun-lovingImaginativeHelpfulPlayfulQuietSpontaneousTalkative

Which group would you like to attend?

Group 1: Monday 1st July 6.30pm-8.00pmGroup 2: Monday 1st July 8.00pm-9.30pm