Butter

Have you ever been to a group discussion or market research interview?

YesNo

How long ago did you attend your last group/interview?

Less than SIX MONTHS agoOver SIX MONTHS agoNever

How many group/interviews have you been to in total?

None1-23 +

Do you, or any of your close friends or relatives work, or have worked in any of the following industries?

AdvertisingJournalismMarketingPublic RelationsMarket ResearchManufacture, distribution or wholesale of food productsRetail of grocery productsNone of these

What is your working status?

Full time workingPart-time workingHousewifeNon-workingStudentRetired

Which of the following applies to you?

I am single/married/cohabiting and have no childrenI am married/cohabiting/ single and have children living at homeI am married/cohabiting and our children have left home

How old are your children?

About your household food shopping... which of the following applies to you?

I am solely responsible for the household food shoppingI share the household food shopping with my partnerMy partner does the household food shopping

Still thinking about your grocery shopping, which of the following do you buy and eat regularly?

Sliced breadChilled fruit juiceSpreadable butter or spreadsButter or spreadable butterFresh fruitFrozen vegetablesCooking Oils or Sprays

You say you regularly buy spreadable butter or spreads. Which of the following brands do you;

Buy and use MOST OFTEN and currently have at home

CloverClover LighterFlora OriginalFlora LightFlora ButteryFlora ProActivBenecolPureI Can’t Believe Its Not ButterUtterly ButterlyBertolliVitaliteBertolli lightI can’t believe it’s not butter lightLurpak spreadableLurpak spreadable lighterLurpak spreadable lightestAnchor spreadableAnchor Lighter spreadableCountry Life spreadableShops own spread

Currently, have at home and use ALONGSIDE OTHER BRANDS

CloverClover LighterFlora OriginalFlora LightFlora ButteryFlora ProActivBenecolPureI Can’t Believe Its Not ButterUtterly ButterlyBertolliVitaliteBertolli lightI can’t believe it’s not butter lightLurpak spreadableLurpak spreadable lighterLurpak spreadable lightestAnchor spreadableAnchor Lighter spreadableCountry Life spreadableShops own spread

You WOULD NOT CONSIDER buying

CloverClover LighterFlora OriginalFlora LightFlora ButteryFlora ProActivBenecolPureI Can’t Believe Its Not ButterUtterly ButterlyBertolliVitaliteBertolli lightI can’t believe it’s not butter lightLurpak spreadableLurpak spreadable lighterLurpak spreadable lightestAnchor spreadableAnchor Lighter spreadableCountry Life spreadableShops own spread

Thinking now about when you use spreadable butter or spreads... which of the following statements applies to you?

I use this regularly at breakfast for spreading on to toast, bread, pastries etcI use this at lunchtime for spreading on to bread, bagels etcI use this for bakingOther

Do you have any allergies in your household which affect your choice of spreadable butter/spreads?

YesNo

Looking at the following list of adjectives, which ones would you say best describe yourself?

AdventurousArticulateBrightChattyCheerfulCreativeConstructiveEasy goingFun-lovingImaginativeHelpfulPositiveQuietSpontaneousTalkative