Milk Chocolate

What is your marital status?

SingleMarried/cohabitingDivorcedWidowed

What is your working status?

Full timePart timeStudentNon-workingRetiredHomemaker

Do you or any member of your family work in any of the following industries?

Marketing or market researchBrand managementAdvertising agencyPublic relationsMedia, such as radio, newspaper, television, magazine or internet communicationsGraphic design or packaging designSales, manufacturing or distribution of any type of food or nutrition productA grocery store, drugstore or any retailer of food productsA dietician or health and nutrition companyNone of the above

Have you participated in a market research food product survey or group discussion within the past 3 months?

YesNo

Are you on a special diet for medical reasons, are you diabetic or vegan, do you have any food allergies/sensitivities or are there any foods or ingredients you consciously try to avoid (this includes, but is not limited to allergies, sensitivities, or avoidances to sweeteners, peanuts, soy, milk, gluten etc)?

YesNo

Are you pregnant or nursing?

YesNo

Who in your household does the main grocery shopping?

Myself onlyMainly myself, occasionally someone elseEqually myself and someone elseMainly someone else, occasionally myselfAlways someone else

Which, of the following products, if any, have you personally BOUGHT and CONSUMED in the past 3 months?

Chocolate bars (e.g. milk chocolate, dark chocolate, white chocolate, chocolate with ingredients or fillings)Sweets (eg. Haribo, hard boiled sweets, jellies)BiscuitsCrackersCrisps or other salty snacksNone of the above

Which types of chocolate bar…
a. Have you ever consumed?
b. Have you consumed in the past 3 months?
c. Would you never consider eating?

Milk chocolate (Plain)
Ever consumedHave consumed in the past 3 monthsWould never consider eating

Dark chocolate (Plain)
Ever consumedHave consumed in the past 3 monthsWould never consider eating

White chocolate (Plain)
Ever consumedHave consumed in the past 3 monthsWould never consider eating

Chocolate with added ingredients (e.g. nuts, caramel pieces, fruit pieces)
Ever consumedHave consumed in the past 3 monthsWould never consider eating

Chocolate with fillings (e.g. dairy fillings, fruit fillings)
Ever consumedHave consumed in the past 3 monthsWould never consider eating

How often do you eat milk chocolate (not necessarily a whole bar!)?

Every dayA few times a weekOnce a weekOnce every two weeksOnce a monthOnce every two monthsOnce every three monthsOnce every six monthsOnce a yearLess often

Which of the following brands have you…
a. Ever bought?
b. Bought in the past 3 months?
c. Bought most often?
d. Would you never consider buying?

Galaxy
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Cadbury
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Lindt
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Green and Blacks
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Hershey’s
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Milka
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Toblerone
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Alpen Gold
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Kinder Chocolate
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Hotel Chocolat
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Milky Bar
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

KitKat
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Supermarket own label brand of milk chocolate bar (specify)
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Other brand of milk chocolate bar (specify)
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Supermarket own label brand of dark chocolate bar (specify)
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Other brand of dark chocolate bar (specify)
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Supermarket own label brand of chocolate bar (white, mix) (specify)
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Other brand of chocolate bar (white, mix) (specify)
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Specify supermarket and other brands bought.

Which Cadbury products have you…
e. Ever bought?
f. Bought in the past 3 months?
g. Bought most often?
h. Would you never consider buying?

Cadbury Dairy Milk
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Cadbury Caramel
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Cadbury Whole Nut
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Cadbury Daim
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Cadbury Oreo
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

Cadbury Marvellous Creations
Ever boughtBought in the past 3 monthsBuy most oftenWould never consider buying

How often do you eat Cadbury Dairy Milk (not necessarily a whole bar!)?

Every dayA few times a weekOnce a weekOnce every two weeksOnce a monthOnce every two monthsOnce every three monthsOnce every six monthsOnce a yearLess often

How much do you agree or disagree with each of the following statements?

I don’t really think about what I eat, I just have whatever is easiest
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I’m open to new experiences and usually one of the first of my friends to try new foods
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I try to take a balanced attitude towards my diet and the food I eat
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I like to know what I am eating so take an interest in the ingredients that are in my food
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I stick to a very clean eating lifestyle, I very rarely eat any processed foods
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am always looking for ways to improve my diet and lifestyle
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I worry about my health
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am eating more natural foods nowadays
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am actively trying to reduce my/my family’s salt intake
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am actively trying to reduce my/my family’s fat intake
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am actively trying to reduce my/my family’s sugar intake
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am open to trying products that have reduced sugar
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am open to trying products that have reduced fat
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

I am open to trying products that have reduced salt
Strongly DisagreeSomewhat DisagreeNeither Agree nor DisagreeSomewhat AgreeStrongly Agree

If you had to create your perfect breakfast – what would that be? What would be included? What would it taste like? What would it look like? Essentially, what makes it ‘perfect’ in your mind?

Please choose 3 adjectives to describe your perfect breakfast and say why you’ve chosen these adjectives.

Which group are you interested in attending?
Group 3 Mainstream – Cadbury Dairy Milk Heavy users - 6.00pmGroup 4 Healthy Eaters – Mix of Cadbury Dairy Milk Heavy users & Medium/Light Users - 8.15pm