Dairy Products (In home)

Which of the following best describes your living arrangements?

Pre-family - Single or co-habiting no childrenFamily - married/co-habiting /single with child(ren) aged between 5 – 16 years old at homeEmpty nesters

What is your current working situation?

Working – full-timeWorking – part timeStudentHomemaker/ RetiredUnemployed

Where were you born & brought up?

UKNON-UK

Do you, yourself, or someone in your family, or any of your close friends, work in one of the following types of occupation, either now or in the past

Public RelationsAdvertisingJournalismMarketingMarket ResearchManufacturing, distribution and sales of dairy productsNone of these areas

Are you scheduled to participate in a market research group discussion in the near future?

YesNo

How long ago did you attend a market research group discussion/depth interview?

In the last 12 monthsNever

How many of these statements you agree or disagree with these?

I enjoy eating well

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

Taste is important to me

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

Good food is important to my personal wellbeing

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

I look for shortcuts when preparing food

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

Quality time with my family is important to me and good food plays a part in that

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

I like to know where my food comes from

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

I try to avoid processed foods, aiming for natural ingredients

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

I always like to have plenty to do

Agree stronglySomewhat AgreeNeither agree nor disagreeDisagreeDisagree strongly

Do you or any of your children have any of the following dietary or health issues?

Nuts allergyGluten/Wheat allergyDairy allergyEating disorderVegan dietSeverely restrictive calorie controlled dietNone of these

What best describes your relationship with dairy (yoghurt, milk, cheese etc)?

I eat/drink it regularlyI am allergic to itI rarely eat/drink it

Thinking about the grocery products you purchase regularly and specifically dairy products, which of the following do you buy?

YoghurtMilkCheeseCreamButter/spreadNone of these

From the types of kinds of butter/ spreads listed below, which ones do you purchase and how often?

Block butterSpreadable butterSunflower spreadButtery tasting spreadsOlive oil spreads

Which brands of butter/spreads do you eat most often?

Of the butter/ spreads that you do buy which brands do you purchase most often?

AnchorFloraBertolliCloverI can’t believe it’s not butterCountry LifeSupermarket own brand

Which of the following words do you think your friends or family would use to describe you?

adventurousarticulatebrightshychattycreativeconfidentopinionatedimaginativeunimaginativepessimisticoptimisticlivelyquiettalkative

In which London zone do you live?

Zone 1Zone 2Zone 3Zone 4Zone 5Zone 6

What day and time would you like to be interviewed?

Alternative time in case your first choice is already taken?